The non-profit guide to our new GoodApp including features, FAQ, application guidelines and promotional materials to get the most out of your non-profits custom GoodApp.

1. $5,000 GoodApp Giveaway!
Your guide to our new GoodApp
Promotional materials to help you earn donation awards

2. The Contest
When:
April 1 – 30, 2012
What:
• Supporters download your custom GoodApp
• Must have at least 50 downloads to qualify for prizes
• The charity with the most downloads wins!
Prizes:
• Grand Prize: $1,000 – Cause with the most downloads
• 3 Runners Up: $500 – Causes with 2nd, 3rd and 4th most downloads
• First 50 to 50: The first 50 causes to get at least 50 downloads will each
win $50*
*Non-profits eligible for only one (1) donation award. Top four charities will be awarded the larger donation amounts.
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3. What’s new with GoodApp?
CHARITY NAME
• Personalized Amount Raised feature – If you’re registered, this feature will show you your
personal amount raised
• Charity earnings - will show you in real time how much your cause has earned.
• Donation & Coupon alert - shows off the top coupon offers & donation reminders when
you browse to a store’s website.
• GoodCoupons widget - browse coupons by category for over 2,500 top merchants.
• Expanded search functionality – In addition to searching the web, images & video, you
can now also search GoodShop stores & products that result in a donation for your cause.
• Preference settings - allows you to change the color, look and size of your toolbar.
• Customized Widgets -Ability to customize your toolbar with over 140 cool widgets like
Facebook, weather, youtube, radio & more!
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4. Applying for the Custom GoodApp
The GoodApp is the newest version of the GoodSearch Custom Toolbar, so if
your non-profit has previous applied for a Toolbar, you do not need to apply
again.
If your non-profit has not previously applied, you can submit your application
along with an 80x23 pixel logo in JPG or GIF format here:
http://www.goodsearch.com/toolbarapp.aspx
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5. How to Create Your Custom
Download Link for the GoodApp
Use this link when you communicate with your supporters so that every
GoodApp download counts toward your charity winning the prize.
1. Go to www.goodsearch.com
2. Login to your personal account
3. Click on your charity’s profile
4. The address bar should look something like this:
http://www.goodsearch.com/nonprofit/push-america.aspx
5. Copy and paste the part of the URL that contains your charity name into this
link:
http://www.goodsearch.com/toolbar/push-america
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6. Marketing Assets
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7. Sample Email Campaign
Subject Line:
Get the New [insert charity] App!
Dear [First Name]
You can now help support [insert charity]
every day when you search and shop online
with our new app. Every web search earns
about a penny and you can earn donations
and save money when you shop online with
more than 2,600 retailers.
And if you download the [insert charity] app
before April 30th, we could win a $1,000
bonus donation from our partners at
GoodSearch.com.
Please download the [insert charity] app
here: [insert custom URL] and start earning
donations for us today.
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8. Newsletter Content
Headline:
New [insert charity] App Helps Raise
Funds Online
Body:
[insert charity] has a new app that lets
you earn a penny when you search the
web and earn bigger donations when you
shop online without spending anything
extra.
If you download the [insert charity] app
before April 30th, [insert charity] could win
a $1,000 donation from our partner
GoodSearch.com.
You can donate our app here: [custom
url]
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9. Sample Facebook Campaign
Make sure to keep the GoodApp download contest in front of your support base
by communicating with your supporters frequently:
April 2
Please help [insert charity] win $1,000 to support our efforts. All you have to do
is download the GoodApp from GoodSearch.com. The charity with the most
downloads will win $1,000. The GoodApp lets you earn donations for [insert
charity] when you search and shop online. You can download our GoodApp
here: [insert custom URL]. Please copy, paste and share this status for one
hour to support [insert charity] and help us [insert charity mission]
April 9
Help [insert charity] win the $1,000 Grand Prize in the GoodSearch “$5,000
GoodApp Giveaway”! All you have to do is download the new GoodApp for
Internet Explorer or FireFox. The non-profit with the most downloads by April 30
will win $1,000! Download it here:
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10. Sample Facebook Campaign
Make sure to keep the GoodApp download contest in front of your support base
by communicating with your supporters frequently:
April 16
Did you know that you can earn donations for [insert charity] every time you
search the web or shop online? Download the [insert charity] GoodApp. You’ll
earn about a penny every time you search and earn donations when you shop
online. Together we can make a difference, download it here: [insert custom
URL]
April 23
Only 7 days to download [insert charity] GoodApp & win $1,000. Download &
tell your friends: [insert custom URL] #charitytuesday
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11. Sample Twitter Campaign
Make sure to keep your twitter posts to 140 total characters. You can use a site like
http://bitly.com/ to shorten your links
April 3
Support [insert charity] download our custom app here [insert custom url] help win
$1,000! #charitytuesday pls RT
April 10
[insert charity] GoodApp lets you earn donations to support us when you search &
shop online #charitytuesday
April 17
Earn a penny to support [insert charity] when you search the web. Download our
search app here: [insert custom URL] #charitytuesday
April 24
Only 7 days to download [insert charity] GoodApp & win $1,000. Download & tell
your friends: [insert custom URL] #charitytuesday
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12. FAQ & Terms
Have more questions about the GoodSearch “$5,000 GoodApp Giveaway”?
Check out our Frequently Asked Questions page:
http://www.goodsearch.com/about.aspx#goodappgiveaway1
Terms & Conditions:
http://www.goodsearch.com/terms.aspx#goodappgiveaway
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13. HOW CAN WE HELP?
Our team is here to help you win any of the 54 prizes in the
April GoodApp Contest
Please email any questions to:
information@goodsearch.com
and we’ll be happy to assist!
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14. Thank You
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