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Goodbuzz Agency Overview + Differentiation

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Goodbuzz Agency Overview + Differentiation

  1. 1. AGENCY OVERVIEW Version: 1.2 By: GOODBUZZ INC. 18 King St. E., Toronto, ON M5C 1C4 ALL  RIGHTS  RESERVED  ©  2015    GOODBUZZ  INC.  |  PROPRIETARY  AND  CONFIDENTIAL  
  2. 2. ALL  RIGHTS  RESERVED  ©  2015  GOODBUZZ  INC.  |  PROPRIETARY  AND  CONFIDENTIAL   OUR VIEW OF THE WORLD EVERYTHING  CHANGES   We  live  in  a  fast-­‐moving,  hypertransparent  and  digiQzed  age.  On  all   levels.  Some  may  feel  threatened  by  this  trend,  but  we  see  it  as  an   excellent  opportunity  for  brands  to  differenQate  themselves.   Design  and  usability  are  two  highly  effecQve  ways  for  brands  to  build   an  advantage  over  the  compeQQon.  However,  this  implies  that  the   spaces  where  brands  and  people  connect  (adverQsing,  websites,  apps,   social  media…),  as  well  as  the  brand  idenQQes  and  strategies   underlying  these  connecQons,  must  be  constructed  in  new  ways.  
  3. 3. ALL  RIGHTS  RESERVED  ©  2015    GOODBUZZ  INC.  |  PROPRIETARY  AND  CONFIDENTIAL     OUR VIEW OF THE WORLD There  are  no  real  boundaries  between  digital  markeQng,  design,   content,  adverQsing,  retail  design  and  other  disciplines.  The   disQncQons  are  arQficial.  In  fact,  for  the  consumer,  almost  every   moment  in  their  day-­‐to-­‐day  life  involves  an  interacQon  with  a  brand,   and  all  are  equally  important.  Every  touch  point  must  be  carefully   created  to  provide  a  rich  and  consistent  experience.  Goodbuzz  creates   experiences  using  an  integrated  approach,  transforming  them  into   growth  drivers  for  our  clients.     Sure,  Goodbuzz  has  a  mulQdisciplinary  creaQve  team.  But  that  isn’t   enough.  We  culQvate  radical  collaboraQon  by  conQnually  tearing  down   the  barriers  that  creep  up  between  disciplines.    Guided  by  a  core   group  of  strategists,  we  develop  transformaQve  consumer  experiences   that  go  beyond  what  silo-­‐imprisoned  thinking  can  deliver.  While  many   agencies  talk  about  it,  we’ve  been  walking  the  walk  for  almost  two   decades.  
  4. 4. ALL  RIGHTS  RESERVED  ©  2015    GOODBUZZ  INC.  |  PROPRIETARY  AND  CONFIDENTIAL     OUR VIEW OF THE WORLD In  this  era  of  constant  and  rapid  change,   our  mission  is  to  transform  brands  by   conQnuously  taking  incremental  steps  in   the  right  direcQon  and  making  big  pivotal   leaps  when  the  Qming  is  right.  If  you  look   closely  at  our  work,  you  will  see  that  we   do  more  than  pay  lip  service  to   transformaQon.  It  is  what  we  do.     We  believe  that  all  organizaQons,  ours   included,  must  provoke  change,  or  at  least   embrace  it.  Although  it’s  easier  said  than   done,  we  have  a  robust  track  record  that   demonstrates  our  approach  works.  
  5. 5. ALL  RIGHTS  RESERVED  ©  2015    GOODBUZZ  INC.  |  PROPRIETARY  AND  CONFIDENTIAL     THREE FUNDEMENTAL BELIEFS Three  fundamental  beliefs  lay  the  foundaQon  for  our  thinking   Belief  No.1     TRANSFORMATION  OR  EXTINCTION   Rapid  change  is  the  key  defining  reality  of  our  era.  Companies  either   drive  it,  adapt  to  it,  or  succumb  to  it.  Goodbuzz  embraces  and   provokes  new  ways  of  thinking  and  doing  in  order  to  help  our  clients   navigate  through  rapidly  changing  compeQQve  environments.  To  help   brands,  we  create  transformaQve  experiences  rooted  in  business   strategy.  
  6. 6. ALL  RIGHTS  RESERVED  ©  2015  GOODBUZZ  INC.  |  PROPRIETARY  AND  CONFIDENTIAL     THREE FUNDEMENTAL BELIEFS Belief  No.2     THE  CONSUMER  IS  THE  MEDIUM   PosiQve  endorsement  from  other  consumers  is  the  most  powerful   media  available  to  brands.  This  is  especially  true  in  today’s  content-­‐ saturated  world.  Audiences  are  no  longer  swayed  by  messaging;  it   takes  coherent,  immersive  experiences  that  create  conversaQonal   capital.  Brands  must  earn  consumer  aaenQon  by  providing  value  in   the  form  of  entertainment,  informaQon,  and  uQlity.  
  7. 7. ALL  RIGHTS  RESERVED  ©  2015    GOODBUZZ  INC.  |  PROPRIETARY  AND  CONFIDENTIAL     THREE FUNDEMENTAL BELIEFS Belief  No.3     CONSUMERS  AREN’T  JUST  CONSUMERS   More  and  more,  markeQng  and  communicaQons  must  widen  their   horizons  and  embrace  the  fact  that,  for  brands,  speaking  to   “consumers”  is  just  not  enough.  Yes,  we  all  are  consumers  and  most  of   us  accept  this  reality.  But  a  more  meaningful  way  of  engaging  people  is   to  recognize  that  they  are  also,  if  not  primarily,  humans,  fans,  users,   visitors,  or  guests  (depending  on  the  context).  Our  ability  to  develop   rich  experiences  is  rooted  in  this  understanding.  
  8. 8. ALL  RIGHTS  RESERVED  ©  2015    GOODBUZZ  INC.  |  PROPRIETARY  AND  CONFIDENTIAL     HOW WE ARE DIFFERENT When  it  comes  to  execuQng  great  strategy  and  creaQve  work  across   many  disciplines,  Goodbuzz  is  supported  by  in-­‐house  specialized   partners  in  the  fields  of  digital  technology,  audiovisual  producQon,   experience  design,  and  experienQal  producQon.  With  their  support,   we  move  from  concept  to  reality.   Goodbuzz  is  a  digital  collecQve  -­‐  pioneers  of  the  modern  adverQsing   paradigm  -­‐  part  adverQsing,  part  PR,  and  part  emerging  technology.     We  are  a  group  of  enQQes  that  share  and  are  moQvated  by  a  common   interest,  paradigm  and  belief.    Our  focus  has  always  been  the  work,   the  people  who  create  it,  and  the  people  we  create  it  for.    
  9. 9. ALL  RIGHTS  RESERVED  ©  2015  GOODBUZZ  INC.  |  PROPRIETARY  AND  CONFIDENTIAL     HOW WE ARE DIFFERENT We  are  a  community  of  arQsts,  strategists  and  technologists,  bound   together  in  a  quest  to  engage  and  inspire  consumers.    Our  goal  is  to   prototype  the  future  -­‐  linking  the  digital  and  physical  worlds  by   developing  'branded  uQlity'  and  moving  away  from  interrupQve  'push'   models  towards  more  meaningful  ways  of  connecQng.   UlQmately,  we're  less  about  crahing  moments  and  more  about  crahing   movements.    As  we’ve  repeatedly  proven,  Goodbuzz  inject  new  life   into  any  brand  by  creaQng  parQcipatory  trans-­‐media  (i.e.  media   agnosQc)  brand  experiences  that  enQce  consumers  to  play,  create,  and   share.    
  10. 10. ALL  RIGHTS  RESERVED  ©  2015    GOODBUZZ  INC.  |  PROPRIETARY  AND  CONFIDENTIAL     OUR SERVICE OFFERINGS
  11. 11. ALL  RIGHTS  RESERVED  ©  2015    GOODBUZZ  INC.  |  PROPRIETARY  AND  CONFIDENTIAL     EXPERIENCE Goodbuzz have worked across a broad spectrum of sectors and industries and some of our past clients include:
  12. 12. ALL  RIGHTS  RESERVED  ©  2015    GOODBUZZ  INC.  |  PROPRIETARY  AND  CONFIDENTIAL     EXPERIENCE NEXT  STEPS   We  welcome  the  opportunity  to  discuss  your  needs,  Qmelines  and   budget.      Please  share  any/all  quesQons  with  Goodbuzz  President,   Andrew  B.  Giles  at  andrew.giles@goodbuzz.ca  or  via  telephone  at   416-­‐726-­‐6139  (or  Toll-­‐free  in  Canada  at  800-­‐558-­‐8131).  

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