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Goodbuzz Agency Overview + Differentiation
- 2. ALL
RIGHTS
RESERVED
©
2015
GOODBUZZ
INC.
|
PROPRIETARY
AND
CONFIDENTIAL
OUR VIEW OF THE WORLD
EVERYTHING
CHANGES
We
live
in
a
fast-‐moving,
hypertransparent
and
digiQzed
age.
On
all
levels.
Some
may
feel
threatened
by
this
trend,
but
we
see
it
as
an
excellent
opportunity
for
brands
to
differenQate
themselves.
Design
and
usability
are
two
highly
effecQve
ways
for
brands
to
build
an
advantage
over
the
compeQQon.
However,
this
implies
that
the
spaces
where
brands
and
people
connect
(adverQsing,
websites,
apps,
social
media…),
as
well
as
the
brand
idenQQes
and
strategies
underlying
these
connecQons,
must
be
constructed
in
new
ways.
- 3. ALL
RIGHTS
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©
2015
GOODBUZZ
INC.
|
PROPRIETARY
AND
CONFIDENTIAL
OUR VIEW OF THE WORLD
There
are
no
real
boundaries
between
digital
markeQng,
design,
content,
adverQsing,
retail
design
and
other
disciplines.
The
disQncQons
are
arQficial.
In
fact,
for
the
consumer,
almost
every
moment
in
their
day-‐to-‐day
life
involves
an
interacQon
with
a
brand,
and
all
are
equally
important.
Every
touch
point
must
be
carefully
created
to
provide
a
rich
and
consistent
experience.
Goodbuzz
creates
experiences
using
an
integrated
approach,
transforming
them
into
growth
drivers
for
our
clients.
Sure,
Goodbuzz
has
a
mulQdisciplinary
creaQve
team.
But
that
isn’t
enough.
We
culQvate
radical
collaboraQon
by
conQnually
tearing
down
the
barriers
that
creep
up
between
disciplines.
Guided
by
a
core
group
of
strategists,
we
develop
transformaQve
consumer
experiences
that
go
beyond
what
silo-‐imprisoned
thinking
can
deliver.
While
many
agencies
talk
about
it,
we’ve
been
walking
the
walk
for
almost
two
decades.
- 4. ALL
RIGHTS
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©
2015
GOODBUZZ
INC.
|
PROPRIETARY
AND
CONFIDENTIAL
OUR VIEW OF THE WORLD
In
this
era
of
constant
and
rapid
change,
our
mission
is
to
transform
brands
by
conQnuously
taking
incremental
steps
in
the
right
direcQon
and
making
big
pivotal
leaps
when
the
Qming
is
right.
If
you
look
closely
at
our
work,
you
will
see
that
we
do
more
than
pay
lip
service
to
transformaQon.
It
is
what
we
do.
We
believe
that
all
organizaQons,
ours
included,
must
provoke
change,
or
at
least
embrace
it.
Although
it’s
easier
said
than
done,
we
have
a
robust
track
record
that
demonstrates
our
approach
works.
- 5. ALL
RIGHTS
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©
2015
GOODBUZZ
INC.
|
PROPRIETARY
AND
CONFIDENTIAL
THREE FUNDEMENTAL BELIEFS
Three
fundamental
beliefs
lay
the
foundaQon
for
our
thinking
Belief
No.1
TRANSFORMATION
OR
EXTINCTION
Rapid
change
is
the
key
defining
reality
of
our
era.
Companies
either
drive
it,
adapt
to
it,
or
succumb
to
it.
Goodbuzz
embraces
and
provokes
new
ways
of
thinking
and
doing
in
order
to
help
our
clients
navigate
through
rapidly
changing
compeQQve
environments.
To
help
brands,
we
create
transformaQve
experiences
rooted
in
business
strategy.
- 6. ALL
RIGHTS
RESERVED
©
2015
GOODBUZZ
INC.
|
PROPRIETARY
AND
CONFIDENTIAL
THREE FUNDEMENTAL BELIEFS
Belief
No.2
THE
CONSUMER
IS
THE
MEDIUM
PosiQve
endorsement
from
other
consumers
is
the
most
powerful
media
available
to
brands.
This
is
especially
true
in
today’s
content-‐
saturated
world.
Audiences
are
no
longer
swayed
by
messaging;
it
takes
coherent,
immersive
experiences
that
create
conversaQonal
capital.
Brands
must
earn
consumer
aaenQon
by
providing
value
in
the
form
of
entertainment,
informaQon,
and
uQlity.
- 7. ALL
RIGHTS
RESERVED
©
2015
GOODBUZZ
INC.
|
PROPRIETARY
AND
CONFIDENTIAL
THREE FUNDEMENTAL BELIEFS
Belief
No.3
CONSUMERS
AREN’T
JUST
CONSUMERS
More
and
more,
markeQng
and
communicaQons
must
widen
their
horizons
and
embrace
the
fact
that,
for
brands,
speaking
to
“consumers”
is
just
not
enough.
Yes,
we
all
are
consumers
and
most
of
us
accept
this
reality.
But
a
more
meaningful
way
of
engaging
people
is
to
recognize
that
they
are
also,
if
not
primarily,
humans,
fans,
users,
visitors,
or
guests
(depending
on
the
context).
Our
ability
to
develop
rich
experiences
is
rooted
in
this
understanding.
- 8. ALL
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©
2015
GOODBUZZ
INC.
|
PROPRIETARY
AND
CONFIDENTIAL
HOW WE ARE DIFFERENT
When
it
comes
to
execuQng
great
strategy
and
creaQve
work
across
many
disciplines,
Goodbuzz
is
supported
by
in-‐house
specialized
partners
in
the
fields
of
digital
technology,
audiovisual
producQon,
experience
design,
and
experienQal
producQon.
With
their
support,
we
move
from
concept
to
reality.
Goodbuzz
is
a
digital
collecQve
-‐
pioneers
of
the
modern
adverQsing
paradigm
-‐
part
adverQsing,
part
PR,
and
part
emerging
technology.
We
are
a
group
of
enQQes
that
share
and
are
moQvated
by
a
common
interest,
paradigm
and
belief.
Our
focus
has
always
been
the
work,
the
people
who
create
it,
and
the
people
we
create
it
for.
- 9. ALL
RIGHTS
RESERVED
©
2015
GOODBUZZ
INC.
|
PROPRIETARY
AND
CONFIDENTIAL
HOW WE ARE DIFFERENT
We
are
a
community
of
arQsts,
strategists
and
technologists,
bound
together
in
a
quest
to
engage
and
inspire
consumers.
Our
goal
is
to
prototype
the
future
-‐
linking
the
digital
and
physical
worlds
by
developing
'branded
uQlity'
and
moving
away
from
interrupQve
'push'
models
towards
more
meaningful
ways
of
connecQng.
UlQmately,
we're
less
about
crahing
moments
and
more
about
crahing
movements.
As
we’ve
repeatedly
proven,
Goodbuzz
inject
new
life
into
any
brand
by
creaQng
parQcipatory
trans-‐media
(i.e.
media
agnosQc)
brand
experiences
that
enQce
consumers
to
play,
create,
and
share.
- 10. ALL
RIGHTS
RESERVED
©
2015
GOODBUZZ
INC.
|
PROPRIETARY
AND
CONFIDENTIAL
OUR SERVICE OFFERINGS
- 11. ALL
RIGHTS
RESERVED
©
2015
GOODBUZZ
INC.
|
PROPRIETARY
AND
CONFIDENTIAL
EXPERIENCE
Goodbuzz have worked across a broad spectrum of sectors and
industries and some of our past clients include:
- 12. ALL
RIGHTS
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©
2015
GOODBUZZ
INC.
|
PROPRIETARY
AND
CONFIDENTIAL
EXPERIENCE
NEXT
STEPS
We
welcome
the
opportunity
to
discuss
your
needs,
Qmelines
and
budget.
Please
share
any/all
quesQons
with
Goodbuzz
President,
Andrew
B.
Giles
at
andrew.giles@goodbuzz.ca
or
via
telephone
at
416-‐726-‐6139
(or
Toll-‐free
in
Canada
at
800-‐558-‐8131).