Gooten is a print-on-demand + dropshipping e-commerce platform (headquartered in NYC) that empowers artists/entrepreneurs/SMBs/large enterprises alike to customize, sell, and drop ship a wide variety of quality products. Since 2012 our platform has successfully printed + shipped over 2.5 million custom printed products worldwide.

1. PRESENTATION BY BRIAN RAINEY
Print On-Demand &
Drop Shipping
Fulfillment

2. Hello!
I Am Brian Rainey

3. Custom on-demand product creation & automated
e-commerce fulfillment platform.
ON-DEMAND | GLOBAL | QUALITY SERVICE FIRST
SCALABLE | EASY-TO-INTEGRATE
Artists, brands, and businesses can seamlessly
create, sell & dropship top quality goods without
minimums or holding inventory — and only pay
when goods sell.

4. How do we cater to the different players in the evolving
ecommerce industry?
What purchasing patterns have changed?
● Buyers
● Sellers
● Manufacturers
Solving the Challenges in
Ecommerce

5. The old way was a
logistical nightmare

6. Large up-front investment of time +
money to produce and maintain
inventory.
Expensive
Highly inaccessible and unscalable
legacy systems.
Outdated
Traditional Retail - Limitations
Testing is expensive, high-risk, and
cost-prohibitive.
Risky Slow
Unable to keep up with fashion, news,
and social trend cycles are that are
getting shorter, faster.

7. Big box retail stores are
losing relevance.

8. Abercrombie & Fitch - 60
Crocs -160
JC Penny -130-140
Macys -100
Sears -150
The Limited -250
Radio Shack -552
Source:
https://www.forbes.com/sites/barbarathau/2017/03/22/the-ugly-retail-truth-a-rundown-of-store-closings-and-surviva
l-prospects/#3f31cc1b5d02
Store Closings - 2017

9. On-demand culture
is the new norm.

10. On-demand culture is the
new norm
Cloud Technology TV & Movies Restaurants Groceries Transportation

11. Optimize efforts to maximize what actually drives sales.
● No sourcing
● No inventory
● No production management
● No logistics management
● Pay on conversion
Save time & money
Outsource and scale to fit your exact needs.
What on-demand changes
Market and product testing in real time

12. Product
Selection
Better
Margins
No
minimums
No
inventory
No Product
Management
No upfront
costs

13. E-commerce and
specialty stores grow
in appeal.

14. In the last year...
$488b $409b 23% 20% 42%
Source: https://www.bigcommerce.com/blog/ecommerce-trends/
Spent at
e-commerce
marketplaces
Major online/offline
brands
(like Nordstrom or Best Buy)
Influenced by
social media
recommendations
Purchased from
the bathroom or
while in the car
Find
recommendations
from friends and
family influential

15. Sales channels have
changed
Customers shop in many different places
Access to Greater Markets
Scale On-demand
iOS

16. Get closer to your consumer from a
manufacturing perspective

17. What hasn't
changed

18. People *still*
want tangible.

19. Photo industry has gotten it right.
Personalized
Home Decor
and Photo Gifts
Photo/
Year/
Scrapbooks
CalendarsPrints
$5B
Cards and Stationery
$8B
$13B
$5B
$2B $2B
~10-15% Estimated Online

20. Fastest growing e-commerce
platforms in 2016

21. Content is
the product.

22. Value in is the content
● Michael Jackson purchased the Beatles song
catalog for $40 million
● Disney bought Lucasfilm for $4 billion
● Disney bought Marvel for $4 billion
Ecommerce is now catching up with what has
already been developing in other industries

23. Who wins?

24. What differentiates
the winners? (sellers)
Unique value through custom content
Be everywhere your customers are
Understand your customers better than they know themselves
Be timely; be on trend

25. What differentiates
the winners? (manufacturers)
Latest OEM equipment & breadth of offering
Landed time and cost is what matters
Access and ease of use of platform & continued automation
The package is the product

26. Connect with me:
Thanks!