SWOT analysis of NETFLIX

1. Seminar on
“Netflix” Case Study
By : Group 2
Institute of Management in Kerala, MBA (Evening) 2021 -2023
Semester -1 : Principles of Management
`
Group 2 : Benson, Easwari, Gopakumar, Harish and Jackson

2. TABLE OF CONTENTS
Introduction (Benson)
SWOT Analysis (GK)
PESTEL Analysis (Easwari)
Risk Identification (Harish)
Conclusion(Jackson)

3. SWOT Analysis
BY
GOPAKUMAR D
REG .NO:5012105008
MBA (EVENING)
IMK – KERALA UNIVERSITY

4. 1. Exponential Growth
2. Brand Reputation
3. Global Customer Base
4. Originality
5. Adaptability
6. Customer – Centric Service
7. Affordable Pricing
8. Award-Winning Shows

5. 1. Limited Copyrights
2. Increasing Debt
3. Lack of Green Initiatives
4. Rigid Pricing
5. Over-dependence
6. Support Shortages
7. Raising Prices
8. Growing Operational Costs

6. 1. Limited Copyrights
2. Increasing Debt
3. Lack of Green Initiatives
4. Rigid Pricing
5. Over-dependence
6. Support Shortages
7. Raising Prices
8. Growing Operational Costs

7. 1. Low – Price Mobile Streaming Option
2. Exploit Ad-Based Model
3. Expand Global Customer Base
4. Refresh Content library
5. Alliances
6. Niche Marketing
7. Introduce Cheaper Annual
Subscription
8. Support Black Educational
Institutions

8. 1. Competitive Pressure
2. Government Regulations
3. Piracy
4. Market Saturation
5. Account Hacking
6. Carbon Emission
7. Government Pressure due to Capacity
Issues

9. Tap into new geographical locations by partnering up with their
local cable providers and streaming their local content as well as
international content in various languages. In this way, they will
gain more profits and subscribers.

10. Netflix should try connecting with IMDB, Rotten
Tomatoes, and other internet services to provide a
variety of ratings and other information for their users.

11. To avoid digital piracy, Netflix should strengthen
their security and expose whoever is behind digital
They can also provide even more generous
subscribing packages for different economic classes.

12. Improve their application and website by providing a more
user – friendly Interface for their application and website
by providing a more friendly interface for their subscribers