1. Features
• homeseeker.com is an internet portal dedicated to meet every aspect of the
consumers needs in the real estate industry.
• It is a forum where buyers and sellers can exchange information, quickly,
effectively and inexpensively.
At homeseeker.com, you can advertise a property, search for a property for
rent and purchase.
Benefits
• Low charges then broker
• Removal of middleman
• registration is free
Purpose
• Provide information and option to consumers as per their requirement

3. Segment
• Those who are looking for house on rent or want to buy.
Target
• Families who want to buy or rent a house
• Affluent trading and business communities looking for avenues to spend
• Working professionals both local and outstation
Positioning
• Yahoo advertisement
• Facebook page
• Newspapers like Times of India, Gujarat Samachar, Divyabhaskar
• Radio Advertisement
• Hording

4. Product
• Real Estate
Price
• 20% commission from both the parties on rented house.
• 2% commission from seller and 1% commission from buyer.
Place
• Virtual market
Promotion
• Gift to the referral on purchase
• Coupon to referral on rent

5. • AIDA Model

6. Public
Relation
Advertising
Marketing Pricing
Strategies
Attractive
Website

7. • Free Registration
• Low cost provider with unique services

8. • URL- homeseeker.com
• Logo-
• Tagline- “my dream home”

9. Radio
• Radio City
• 3 insertion of 20 second (between 6 to 9pm)
• Days- Friday and Saturday
• Initially for 3 month
• Rate- Rs. 2000 per insertion
Newspaper
• Times of India, Gujarat Samachar, Divyabhashkar
• Size- 4’6” cm
• Initially 1 year subscription for every Sunday.
• After based on Recall on customer
• Price- Rs.4000(Times of India) , Rs. 3000(Gujarat Samachar, Divyabhashkar)
Hoarding
• Palace- Vastrapur lack, S.G. highway, kalupur railway station, C.G Road, Pathika cross road
• Rate- Rs. 6000 for 1 month on per hording
Pemplate
• every Wednesday
• Rate- 3000 per month

11. • Est. in 1960.
• Headquartered in Beaverton, Oregon
• Phil Knight and Bowerman- Founder
• Nike= Goddess of victory
• No. 25 Brand in the world
• Single Name & 652 factory worldwide

12. • Symbol-
• Slogan- “Just do it”
• Product Mix
-Footwear: studs for strikers, Mid fielders,
defenders
-Apparel: Headwear, Jacket, Jersey, shorts
-Equipment: Ball, Bags, Watches

13. Clothing
Expensive Shoes
NIKE
Top
Innovation
Athletes
Quality

15. The Competitive Landscape
• Nike-33%
• Adidas-22%
• Hurley-8%
• Reebok-3%
Other competitor are -Puma
-Converse
-spalding

16. • Quality
• Recognition
• Emotional association
• Mental association
• Trademarks
• Patents

17. Inventory
• Sportsman Product
• Premium Segment
Exploratory
• Expensive product
• For Upper middle income group

18. Strength WEAKNESSES
High quality products and good overall Premium Price.
reputation
High Brand recognition and effective
marketing
OPPORTUNITIES THREATS
Increased sales due to the strengthening High competition.
economy
More positive public perception of Nike’s
social responsibility
Growth through increased presence in
low- to mid-priced shoe market

19. 1. Store Layout Techniques:
 Its highly structured and symmetrical layout.
 Each sport is given its own section and organized by product-type and color.
2. ADVERTISING:.
 Color photos of present day Olympic athletes, which targeted a younger
audience.
 And black and white photos of high performance athletes in their younger years.

20. 3. SEGMENTATION:
 It served three purposes.
• First, by having different sections for each sport.
• A second purpose is it disembodies the potential consumer from the store.
E.G. designing a swimming section actually appear like a swimming pool.
• A third purpose that this strategy serves is to create a maze-like atmosphere. This
technique forces the consumer to view all the merchandise before finding the exit.
Thus, Nike’s use of color, space and architectural strategies are designed to reap
profits.
4. Others:
 Logos
 Global strategy- Single Name & 652 factory worldwide
 Mergers and acquisition
 Celebrity endorsement- Michael Jordan

21.  Nike is launching a high-tech wristband, called Nike+ Fuel Band, which
helps people track their movement in sports and everyday activities.
 CSR Activities such as eco-friendly and technologically advanced Team
kit to the soccer player to increase performance.
 Advertising campaign- “ Just do it”

22. • Leads to higher and more consistent product
quality.
• Increases innovation by giving producers an
incentives to look for more new features that
can be safeguards by the patents.
• Branding results in more product variety and
choice for consumers.

23. • http://lindaweeks.com/brand_marktg/WK%209
%20Case%20Study%20Assign.pdf
• www.nike.com
• http://www.slideshare.net/wadekar/nike