Pam Jones presented tips for government agencies to better reach their target audiences. She recommends that agencies identify a specific target audience rather than everyone, sort subscribers into groups based on their interests to segment audiences, integrate different outreach channels to turn short-term engagement into long-term relationships, and measure the impact of outreach efforts to continuously improve. The goal is for government to empower people by providing information to the right audiences.

1. Empowering government to create better lives for more people.
Pam Jones, Client Success Consultant
February 1, 2017
TIPS FOR REACHING YOUR TARGET AUDIENCE

2. 2
AGENDA
01
02
03
04
05
06
INTRODUCTIONS
TARGET
AUDIENCE
TO SORT OR NOT
TO SORT
SEGMENT SUBSCRIBERS
BASED ON INTERESTS
INTEGRATE YOUR OUTREACH
CHANNELS
MEASURE, ANALYZE, REPEAT

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DO YOU HAVE A TARGET AUDIENCE?
For most of you, EVERYONE
is not a “target” audience.

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SORTING YOUR SUBSCRIBERS
Decide what criteria
you will use to group
your subscribers into
smaller groups based
on their interests.

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LET SUBSCRIBER ENGAGEMENT DRIVE SEGMENTATION
People are busy.
It takes skill to capture & keep
their attention.
Once you have it, use what you
learn to give them what they
want.

6. 6
INTEGRATE YOUR OUTREACH CHANNELS
Social media is great for
spreading bite-sized buzz, but
after the retweet or the “like”,
what’s next?
Turn that short-term
engagement into a long-term
relationship.

7. 7
MEASURE, ANALYZE, REPEAT.
You can’t keep improving
if you can’t measure the
impact of what you’re
doing.

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QUESTIONS?
PAM JONES
pamela.jones@govdelivery.com
202.407.7505