Case study focusing on a campaign that was activated by Gozoop for Mashreq Bank. Since it was the 43rd National UAE day, fans were asked to showcase pictures of all those things that make Dubai what it is today.

1. ABOUTTHE
Whatbetterwaytoshow yourloveforDubaithanby
makingtheimpossible–possible!Weaskedourusers/
fanstoshowcasethebestofDubaibyclickingpicturesof
allthosethingsthatmakesDubaiwhatitistoday.Things
thatwereimpossibleforthehumanbraintocomprehend
atonepoint,butwasmadepossiblebyafewgeniusesthat
simplybelieved.
CelebratingNationalDay,UAE
InstagramActivation
RedirectingfanstoInstagram
GenerateEngagement
Creatingcontentthatwouldbringin
interactionandengagement
Engagingthetargetaudienceinthe
UAEover
contestsandinteractivecontent
Redirectingfansfrom Facebookto
Instagram
IncreasingtheFollowerbaseIncreasingtheFollowerbase
100,000+
peoplereachedthrough
Facebookpromotedposts
250+
followersgained
TOTALNO.OFPHOTOS
750+