Gone are those days when people use to send a single e-mail and blind-copy to hundreds of other people. Nowadays Bulk emails are send to a purchased list of recipients finally the subscriber directly lands on landing page by giving clicks from email hence it generates the business by bringing leads.

1. Necessity Of Email Server Providers
From
Alpha Sandesh
http://www.alphasandesh.com

2. Introduction
Gone are those days when people use to send a single e-
mail and blind-copy to hundreds of other people.
Nowadays Bulk emails are send to a purchased list of
recipients finally the subscriber directly lands on landing
page by giving clicks from email hence it generates the
business by bringing leads.

3. Reasons For Having Email Service Provider
 Sending bulk emails with the help of regular Internet
Service Provider can get your campaign blocked because
using regular ISPs prohibit bulk mailings.
 It’s necessary to have an email service provider because it
helps you in managing your contact if your customer base
is growing.
 The basic reason for using an email service provider is to
confirm the fast delivery of your emails. To ensure
maximum deliverability Email service providers work with
Internet service providers and anti-spam groups.

4. How Your Email Server Provider Should Be?
 Your email server provider should provide the email message
with the option of plain or the HTML text so as to furnish the
need of different customers.

5. Contd...
 ESPs send a lot of e-mails on behalf of their customers,
and they are good at staying up to date on professional
standards. Few ESPs share their knowledge in order to
make your e-mails more effective.
 An ESP also provides detailed reporting on the results of
your email campaign like delivery success rates, email
open-rates, and link click-through rates. Good reporting is
an invaluable feature as it helps you measure the strength
of your email marketing campaigns.
 Most ESPs provide a free trial so use it and then see
whether it fulfills your need or not and further check it out
that your ESP is able to provide the functionality of A/b
testing or not.

6. Contd...
 Your ESP should enable you to differentiate lists by
demographic and other factors, Targeting subsets of
your list with content appropriate to them guide to
more successful email marketing campaigns.
 And as far as pricing is concerned few email service
providers charge a monthly fee based on the number
of emails on your list, while others charge a monthly
fees depending on the maximum number of emails, so
check out the pricing plans as per your requirement.

7. Conclusion
Promoting your company or its products through
email is one of the most powerful, flexible and cost-
effective mode of direct marketing, hence it’s
mandatory that when selecting an Email Service
Provider you choose one who will meet your
requirements perfectly.

8. THANK YOU
For more information on Email Server please visit
http://www.alphasandesh.com