3. PRESIDENT’S WELCOME
MAPS 2015-2016 Annual Report Page 1
Hello and welcome to the 2015-2016 annual report for
the Marketing Association of Plymouth State, or as we’re
more commonly known as, simply, MAPS. This academic
year has been one of continuation for us but also of
revelation and profound progress. We’ve lived by the
motto “MAPS your future” this year, we want our
members to see MAPS as a tool to help shape their
future, both professionally and personally.
As a student organization and an AMA collegiate
chapter, we have built upon the successes of previous
years and have continued to drive forward. MAPS has
gained a reputation for being a professional and
productive group, capable of providing many
opportunities for our members and acting as an
upstanding representation of our University. We’ve
fought hard this year to meet and exceed our goals.
We’ve developed new events and initiatives that we
hope will provide long-term funding and opportunity to
our chapter. We’ve strived to focus on our internal
aspects more such and internal communications,
membership and operations in order to maximize our
ability to satisfy and engage members.
It’s been a true honor to serve as President of our
chapter this year. I’ve made it a personal goal to help
out with every event, every initiative and every goal.
When people think of MAPS, I want them to think of
words such as professional, experience, opportunity and
learning but I also want them to think of words such as
fun, family, team and community because that’s what
our chapter has become, we’re more than a student
organization, we’re a family. I’m extremely proud of the
accomplishments of our family this year and we hope
you will be too!
Sincerely,
Justin Hurd
2015-2016 MAPS Chapter President
Annual Report Metrics:
The following rating system displays the event/initiative grading metrics used throughout this annual report
document. The rating system is as follows:
- Goals were exceeded - In process or yet to occur
- Goals were met *(NEW!) - Event was not included in chapter plan.
- Goals were not met
*(UPDATED!) - Event has been updated
from original chapter plan goal.
4. PROFESSIONAL DEVELOPMENT
Major Goals: Host not only more but higher quality professional development events, further integrate the
AMA into these events, further use our alumni to better events.
Achieved: We have successfully held more professional development events and initiatives in 2015-2016 than
last year and have done so while including more alumni and applying a heavier promotion of AMA member-
ship benefits to prospective members.
Marketing Week:
Goal: Host an engaging marketing week with an
event each day, celebrate the success of MAPS and
educate members/students about the AMA.
Achieved: Held 5 days of events that promoted and
benefited all areas of the chapter and promoted our
chapter on campus. See our marketing week
schedule breakdown for outcomes and
attendances.
2015 Marketing Week Schedule:
Monday, October 5th: Membership Drive and
Breast Cancer Awareness Bake Sale. Raised: $157
MAPS members sold baked goods to raise money.
All of the money raised was donated to the Susan
G. Komen breast cancer foundation. We were able
to hand out MAPS shirts, pens and printed material
about marketing week, what MAPS and what the
AMA is.
Tuesday, October 6: Our annual alumni panel
night.
Attendance: 69 people
This night is one of our treasured annual events. This
year, we hosted 5 successful alumni, Kenny Bresette
14’ of Lennox Industries, Stefan Slattery 13’ of Jabra,
Griffin LaFleur 11’ of SilverTech Marketing, Amelia
West 11’ of Oracle and Kim McLaughlin 15’ of Leone,
McDonnell & Roberts Accountants. Each alumni
described to members their current career position
but also took the time to share what positions they
held in MAPS, what benefits they gained from being
a MAPS member and what MAPS did to help them
enter and be successful in their careers. We believe
that events like this are key to motivating prospective
members to join MAPS and current members to get
deeper involved into chapter activities.
Wednesday, October 7th: “Small and Successful
Night”
Attendance: 29
For this night, we invited Chad Johansen, founder
and owner of NH iPhone Repair and Spirit Seeker,
founder and owner of Affirm Community Accounting
LLC to speak about their experience as small business
owners. Both guests spoke about what inspired them
to start a business, the steps they took to get it off
the ground, how to brand and market on a budget
and how to use resources effectively. This event also
served as the first ever joint meeting between MAPS
and the Plymouth State Enactus chapter (a fellow
business rooted student organization at Plymouth
State relating to entrepreneurship).
Thursday, October 8th: Workshop Night
Attendance: 33
For this workshop night, we held the following
workshops:
How to Write a Marketing Plan and Brand a Product:
hosted by Paul Garrison, former marketing director of
Coca-Cola Hungary.
LinkedIn: building the perfect profile, hosted by MAPS
VP of Fundraising, Nicole Littlefield.
MAPS 2015-2016 Annual Report Page 2
5. PROFESSIONAL DEVELOPMENT
Intro to InDesign: learn the basics of Adobe InDesign,
hosted by MAPS VP of Graphic Design, Samantha
Poirier
Professional LinkedIn Headshots: formal headshots for
students LinkedIn profiles shot by a University
photographer.
Friday, October 9th: Volunteering at Ladder’s
Thrift Store in Plymouth, NH.
Attendance: 13 members
A group of members spent the afternoon at Ladder’s
to help store ownership with daily tasks; organizing
goods and supplies, merchandising the store, etc.
Ladder’s relies solely on volunteer based workers and
donated items to sell to low income families and
individuals in Plymouth and surrounding communities.
Guest Speaker and Workshop Series:
Goal: Host one speaker or workshop each month,
average 20 attendees per event.
Achieved: We have been successful in hosting at
least one speaker or workshop each month and have
had an average of 43.75 attendees per event to
date.
October 6th, 2015 Alumni Panel –
Attendance: 69
Amelia West (Oracle), Stefan Slattery (Jabra), Kenny
Bresette (Lennox Industrial), Griffin LaFleur (SilverTech
Marketing), Kim McLaughlin (Leone, McDonnell &
Roberts Accountants)
(See 2015 Marketing Week Schedule for topic details)
October 7th 2015 Small Business Night - Attendance:
29
Chad Johansen - Founder and owner of NH iPhone
Repair and Spirit Seeker - Founder and owner of
Affirm Community Accounting LLC
(See 2015 Marketing Week Schedule for topic details)
October 8th, 2015 - Marketing Week Work-
shop Night - Attendance: 33
Paul Garrison, former marketing director of
Coca-Cola Hungary, Nicole Littlefield, MAPS VP of
Fundraising, Samantha Poirier, MAPS VP of Graphic
Design
(See 2015 Marketing Week Schedule for topic details)
November 17th, 2015 - Derrick Schommer of
F5 Networks, founder and owner of
Awesome Drinks and operator of the
YouTube channel, Common Man Cocktails:
Attendance: 45
Derrick joined us for a meeting and gave a dynamic
and engaging presentation. He focused in on lessons
he’s learned in the professional world and on how to
build a personal brand which included tips on how to
leverage your name through social media, a
personal website and Adobe crafted resumes. He
spoke of his career at F5 but spoke more deeply
about his online store and Youtube channel, what
motivated him to take on that endeavor and how he
has grown it through social media.
February 2nd, 2016 Brett Lucas – Senior
Associate at Global Rescue LLC
Attendance: 47
Brett is a MAPS alumni and former president of our
chapter but this time, he returned solely to speak
about his employer, Global Rescue as part of our
Company Speaker Series *(See Company Tour/
Company Speaker Series Event Description)
MAPS 2015-2016 Annual Report Page 3
6. PROFESSIONAL DEVELOPMENT
February 2nd, 2016 Brandon Lemay -
NextGen Climate Representative
Attendance: 47
Brandon Lemay spoke at our meeting on February
2nd, 2016 to communicate to attendees the impact
of climate change on business and snow sports.
NextGen Climate is a primary sponsor of the MAPS
2016 Jib Free or Die Rail Jam.
February 9th, 2016 Craig Schmaltz – Sales
Support Coordinator at Mad*Pow
Attendance: 39
Craig is a MAPS alumni and former president of our
chapter but this time, he returned solely to speak
about his employer, Mad*Pow as part of our
Company Speaker Series *(See Company Tour/
Company Speaker Series Event Description)
February 16th, 2016 - Steve Webb - NH
Market President at TD Bank - Attendance: 41
Steve joined us to speak about how TD Bank engages
in sports marketing and how a bank operates in the
financial market.
Our remaining guest speakers for the
2015-2016 year include:
March 8th, 2016 Katherine Little - HireAlliance
April 19, 2016 - Lynn Hurd - VP of Bank Operations at
Meredith Village Savings Bank
May 3, 2016 - Tim Woodland - Energy Consultant at
SolarCity and Co-Creator of the Fitness App, Giddy
Marketing Competition:
Goal: Host a marketing competition with a panel of
business professors as judges.
Achieved: This competition is in planning and is ex-
pected to be held in April of 2016, we have
assembled a panel of four University faculty to serve
as judges, teams of up to 5 will be allowed to
register for the competition. Each team will be given
a detailed brief and judging criteria a week in
advance and be asked to develop an original
product that appeals to college students, create a
marketing plan of the product and pitch the product
and plan to the panel of judges. A cash prize will be
awarded to members of the winning team.
Company Tours/Company Speaker Series:
Goal: 1 company tour each semester.
(Updated!)
Achieved: After realizing that visiting company
locations is a tough endeavor for a large group, we
edited the mission of this event to include company
speakers to come to our weekly meetings and speak
about their company, what a typical day looks like
there, provide a virtual tour of their offices and a
portfolio of the company’s work. To date, we have
had 15 members tour Cannon Mountain to view their
mountain operations and have had two company
speakers visit us, Craig Schmalz of Mad*Pow and Brett
Lucas of Global Rescue LLC.
Delta Mu Delta Honor Society:
Goal: Have 8 MAPS members inducted into Delta Mu
Delta.
Achieved: 9 MAPS members were inducted into the
Delta Mu Delta Business Honors Society.
Being inducted to the Delta Mu Delta Business
Honor Society is a great accomplishment for any and
all business students and having 9 of our members
inducted serves as a proud representation of the
quality of our members.
MAPS 2015-2016 Annual Report Page 4
7. PROFESSIONAL DEVELOPMENT
Delta Mu Delta Alumni Networking Dinner:
Goal: Help host the annual Delta Mu Delta alumni
networking dinner, induct a Plymouth State graduate
into the MAPS alumni Hall of Fame.
Achieved: We were successful in helping Delta Mu
Delta to put on the annual alumni networking dinner.
3 of the 5 panel speakers at the dinner were alumni
of MAPS and for the first time ever, a MAPS alumni,
Griffin LaFleur of SilverTech Marketing was inducted
into the MAPS alumni Hall of Fame.
AMA Regional Conference:
Goal: Attend one regional conference.
Achieved: We were able to send four members to
an AMA Regional Conference at SUNY New Paltz this
year. The attending members gave a presentation at
the following MAPS meeting to summarize what was
learned at the conference.
AMA International Collegiate Conference:
Goal: Send at least 16 members to the Collegiate
Conference in New Orleans.
Achieved: We will be sending 19 students to New
Orleans this year for the AMA International Collegiate
Conference.
AMA Competitions:
Goal: Compete in the following AMA competitions at
the Collegiate Conference and throughout the year:
The Chapter Plan/Annual Report Awards
Competition, the Icebreakers Case Competition,
the SABRE Business Simulation Competition, the AMA
Sales Competition, the Chapter Exhibit Competition,
the Chapter T-shirt Competition, the Student
Marketer of the Year and the Outstanding Marketing
Week Competition.
Achieved: Of the competitions listed in our goal, we
have completed/registered for all except for the the
Marketer of the Year and Outstanding
Marketing Week Competition. However, we have
entered two students into the AMA/USCA sales
student of the year competition, have several
members registered to earn the Collegiate Role
Playing and Relationship Selling Certificate and have
a team of two members registered to the Marketing
Strategy Competition as substitutes to the competi-
tions we did not register for listed in our original goal.
Intro to Illustrator:
Goal: Hold a two hour seminar session to introduce
members to the basics of Adobe Illustrator.
Achieved: We held a seminar session introducing
members to the basics of Adobe Illustrator. The mini
seminar had 19 attendees and was hosted by our VP
of Graphic Design, Samantha Poirier.
Intro to Photoshop:
(NEW!)
Achieved: Following the popularity of our Intro to
Illustrator event, we decided to expand our offerings
of Adobe seminars to include a session where we
introduce attendees to the basics of Photoshop. This
event was hosted by our VP of Graphic Design,
Samantha Poirier. We had 13 attendees for this event.
MAPS 2015-2016 Annual Report Page 5
8. PROFESSIONAL DEVELOPMENT
COMMUNITY AND SOCIAL IMPACT
AMA Collegiate Certificate Programs:
Goal: Have MAPS members earn a total of 20
certificates from the AMA.
Achieved: Currently, members have completed 9
AMA certificates (verification forms still to be
uploaded) and we plan to hold an AMA certificate
night at a TBD date where a group of members will
complete enough certificates to reach our goal.
MAPS Consulting:
Goal: Provide marketing consultation to two
companies throughout the academic year.
(UPDATED!)
Achieved: As an update to our original goal, we
are planning to make our consulting branch a web
services based consulting group after identifying
website maintenance as a pain point of many local
businesses. We are currently communicating with
Rhino Bike Works, a local bike shop who will be our
first client.
Pemi Youth Center Gingerbread Houses:
Goal: Host a gingerbread house making afternoon event for the kids of the Pemi Youth Center.
Achieved: Provided and helped the kids decorate 24 homemade gingerbread houses that were baked and
donated by a local samaritan.
This is another exciting event for our chapter that truly makes a difference in the lives of the kids at the youth
center. We provided the houses, pre-assembled, along with a vast variety of different candy for the kids to
decorate with. Kids were able to take these home for Christmas and enjoy them as a fun dessert for the days
surrounding the holiday.
MAPS/PSU Social Media:
(NEW!)
Achieved: MAPS is currently working with University
Administration on an agreement that would give
MAPS control of the Plymouth State University social
media accounts. We are set to begin a trial period
in March of 2016 in which MAPS will be responsible
for all research, posting and interaction of the Plym-
outh State Facebook page. Pending a successful
trial period, we will take control of all Plymouth State
social media accounts (Facebook, Instagram, Twitter
and LinkedIn). Upon reaching full scale, we will elect
a separate executive board that will work exclusive-
ly on this social media endeavor. The University has
agreed to give academic credit to those members.
We are excited about the long-term potential of this
professional development endeavor.
Intro to Muse:
(NEW!)
Achieved: In April of 2016, we will be hosting an Intro
to Adobe Muse seminar, which was inspired by our
successful Intro to Illustrator and Intro to Photoshop
seminar events. This event will be hosted by our VP or
Graphic Design, Samantha Poirier.
Major Goals: Establish new events to bring the University and the Plymouth community closer together,
provide assistance and items to local and state causes, incorporate professional development into our
community and social impact events.
Achieved: We have successfully continued our annual community events while adding new events and
initiatives that provide assistance to local and state causes and have introduced professional development
into this area of our chapter.
MAPS 2015-2016 Annual Report Page 6
9. Angel Tree:
Goal: Provide gifts for 20 less fortunate local children
during the holidays.
Achieved: MAPS gifted 20 items to Angel Tree.
The Angel Tree program is a Plymouth State
University run program that provides gifts for hundreds
of children from over a dozen organizations in
Plymouth and the surrounding community who might
not otherwise receive gifts over the holidays. This
year, Angel Tree offered gifts to nearly 400 youth with
the help of over 100 volunteers and gift-givers.
Altrusa Festival of Trees:
Goal: Donate a decorated Christmas tree on behalf
of the chapter to the Meredith, NH Altrusa chapter
for their annual festival of trees.
Achieved: MAPS successfully decorated and
donated a tree to the 2015 Altrusa Festival of Trees.
Campus Clean Up Days:
Goal: Hold one campus clean-up day each
semester with the purpose of cleaning up trash on
campus and around the town.
Achieved: Hosted first campus cleanup November
8th and collected 9, 55 gallon bags. Second campus
cleanup to be hosted on April 10th.
Food Drive:
Goal: Collect 500 non-perishable food items
throughout the school year to donate to the local
food pantry.
Achieved: Currently MAPS has collected
approximately 320 non-perishable food items, and is
continuing to collect until May. We expect to reach
our goal of 500 items.
COMMUNITY AND SOCIAL IMPACT
Pemi Youth Center Thanksgiving Dinner:
Goal: Assist the local youth center in hosting a
Thanksgiving dinner for at least 30 local kids.
Achieved: Hosted a Thanksgiving dinner for 37 local
kids.
As another one of our anticipated annual events,
members of our chapter find great joy in hosting
this event and it has been responsible for creating
a strong bond between the kids and our members.
The food for the meal was donated by The Common
Man; a statewide restaurant and hotel chain. After
dinner, MAPS members stayed to play games with
the kids.
Pemi Youth Center Ornament Decorating:
Goal: Host an ornament decorating event for the
Pemi Youth Center kids during the 2015 holiday
season.
Achieved: MAPS donated 20 stockings along with
supplies to decorate them to the youth center.
Although we hoped to conduct this event in person,
we are happy that we were able to supply the
needed materials for this event to occur.
MAPS 2015-2016 Annual Report Page 7
10. COMMUNITY AND SOCIAL IMPACT
Breast Cancer Awareness Shoe Laces:
Goal: Purchase and then sell 50 pairs of pink
shoelaces during the month of October to promote
breast cancer awareness.
Achieved: Sold 67 pairs of BCA shoe laces around
campus to raise awareness of breast cancer. Sold at
$1 a piece and had some donations as well. Profits
were donated to the Susan G. Komen breast cancer
foundation.
Halloween Haunt 5K at D’Acres Farm:
Goal: Help a NH based running group host a
Halloween themed 5K at a local farm. MAPS will be
the primary promoter of the event and will also serve
as event staff.
Achieved: Assisted with on-site prepping of the fun
run multiple days leading up to the event and also
the day of the event. MAPS also provided extensive
social media marketing for the event.
We were very happy to take on this project, it
provided a service to the community but also
supplemented as a professional development
experience for the members involved.
Clothing Drive:
Goal: Collect 50 clothing items over the course of the
year to donate to a local shelter.
Achieved: 61 clothing items donated to a local
shelter.
New Hampshire Humane Society Supplies
Drive:
Goal: Collect $200 worth of applicable supplies and
materials for donation to the NH Humane Society.
Achieved: We are currently planning a promotion
in order to collect donations from local businesses in
order to meet our $200 goal.
Graphic Design Services:
Goal: Complete 3 graphic design projects for fellow
student organizations, clubs or small businesses.
Achieved: We have successfully completed 4
graphic design projects for student organizations and
small businesses. We provided logos for the Plymouth
State Chess Club, the Plymouth State Geography
Club, Awakening Fitness and Shrub Craft. We hope to
continue this service in the future.
Waterville Valley Ski Resort Special
Olympics:
Goal: Have a minimum of 10 members volunteer at
the Waterville Special Olympics event.
Achieved: The Winter Games take place February
28th, 29th and March 1st. Approximately 12 members
have signed up to participate the days of the event.
FUNDRAISING
Major Goals: Create new fundraising events that have a professional development aspect, increase event
sponsorship, add new depth and elements to existing fundraisers.
Achieved: We have been able to add depth to our recurring fundraising events, increase sponsorship and
have now added a major fundraising campaign to our chapter.
MAPS 2015-2016 Annual Report Page 8
11. New Hampshire Motor Speedway:
Goal: Send 20 members to New Hampshire Motor
Speedway for NASCAR events to volunteer; raise
$1,500 for the chapter through this volunteer work.
Achieved: Our chapter utilized this team building
activity to raise $1,508.25
For the first time ever, our members worked all 3 days
of NASCAR weekend for the fall race weekend at
new Hampshire Motor Speedway, paired with a
Sunday NASCAR event in July, we totaled 4 days of
work at the track across 25 volunteers. We worked
from 7 AM until the start of the race each day and
were allowed to watch the race for free after our
work was completed, successfully turning this into an
team building endeavor of top of raising funds.
Jib Free or Die Rail Jam:
Goal: Continue to grow this now annual event, add
5 new sponsors, surpass 300 spectators, earn $500 in
revenue for the chapter and use the event to pro-
mote the MAPS brand.
Achieved: This event will take place on March 4th,
2016. We have secured $5,500 in sponsorship revenue
for this event and have several vendors attending the
event to give away free merchandise and prizes to
competition winners. Paid sponsors include: NextGen
Climate, Save our Winters, Ski the East and Plymouth
State University. Merchandise/prize sponsors include:
Burton, Line Skis, Newschoolers, Snowboard Mag,
Saga, Rome, Thirty Two, Roxy, Jabra, Monster Energy
and Ski Fanatics, of these sponsors, 6 are new
sponsors to the event.
Snow Ball:
Goal: Hold a semi-formal jazz ball with refreshments,
ice skating and a live jazz band; raise $300 for the
chapter.
(UPDATED!)
Achieved: Due to the schedule of the campus ice
arena, this event has now moved to April, exact date
TBD. We will still be having live music, free skating and
refreshments.
Chuck – A – Puck:
Goal: Raise $2,000 from selling “Chuck – A – Puck’s”
at Plymouth State men’s home hockey games.
Achieved: By running a weekly Chuck-A-Puck event
we are in a great position to exceed our goal by
having raised $1662 so far with 3 remaining home
games left plus at least one home playoff game.
Trivia/Bingo Night:
Goal: Raise $400 by hosting two trivia or bingo nights
per semester at local restaurants.
Achieved: These events have been cancelled.
Sponsorships:
Goal: Have three companies sponsor MAPS and raise
$3,000 through those sponsors.
(UPDATED!)
Achieved: As opposed to seeking companies to
sponsor the chapter in a general sponsorship, we
have reverted to trying to pin sponsors to specific
events.
Keepsake Quilting Tent Sale:
Goal: Have 3 members attend the Keepsake
Quilting Annual Tent Sale and sell food; raise $100 for
the chapter.
Achieved: 3 members attended the sale and sold
bottled water, lemonade, baked goods and
popcorn. We raised $160 for the chapter.
FUNDRAISING
MAPS 2015-2016 Annual Report Page 9
12. FUNDRAISING
“MAPS your way to the future”:
(NEW!)
Achieved: “MAPS your way to the future” is a 5 year fundraising campaign developed by our chapter which
sets a 5 year fundraising goal of $100,000. We plan to reach out to alumni, state and local businesses and
state and local entrepreneurs in order to fill this fundraising goal. Donations will be made into one of three
pools: General Funds, AMA International Collegiate Conference Funds and Scholarship Funds. The donor will
be responsible for identifying which pool they wish to donate into. This proposal is currently being reviewed by
Plymouth State University as we are reaching an agreement with them that would give us exclusive rights to
reach out to alumni who identify with MAPS. This will mean that only MAPS and not Plymouth State University will
reach out to these alumni for annual donations. We are extremely excited about this long term endeavor that
will help fund our chapter in the years to come! We have collected $250 in alumni donations since February 1st,
2016.
Major Goals: Go the extra mile to engage and get feedback from members, maintain the highest average
meeting attendance in chapter history and order more MAPS branded merchandise than ever before.
Achieved: Member involvement as well as meeting attendance has been at an all time high, we happily
invite prospective members to first, sit in on a meeting and see if our chapter is a fit for them.
MEMBERSHIP
Kick-off Meetings:
Goal: Have 60 students attend each kick-off meeting
and conduct an engaging meeting that will interest
students in joining MAPS.
Achieved: 67 students attended our Fall kick-off
meeting, 61 students attended our Spring kick-off
meeting.
Our kick-off meetings this year have been some of
our best attended meetings ever, by doing an
extensive amount of early semester classroom
recruiting presentations, social media outreach and
spreading the word about our open door policy, we
achieved great turnout for both kick-off meetings.
Student Activities Fair:
Goal: Have a table/booth at both of Plymouth State’s
student activity fairs. Speak to prospective members
about MAPS and the AMA and have 30 students sign
up for our email list at each fair.
Achieved: MAPS was present at both the Fall and
Spring student activity fairs held on our campus. At
each fair, we communicated what MAPS is, what we
do and what we offer verbally, through electronic
media and print materials. We handed out free MAPS
pens and our booth at the Fall activities fair was
sponsored by Monster Energy who was present at our
booth handing out free Monster product. As a result,
67 students signed up for our email list at the Fall fair
and 49 signed up at the Spring fair.
MAPS 2015-2016 Annual Report Page 10
13. MEMBERSHIP
Rotating Group Leaders:
Goal: Ask different members each week to be group
leaders during the meeting.
Achieved: Each general meeting group is led by a
new leader each week.
Our weekly general meetings is conducted in a
group format (See General Meeting Structure in
Chapter Operations Section). Previously, groups were
led by executive board officers and the officers were
the ones who would stand in front of the entire
meeting at the end to summarize progress made by
the group. This year, we have asked general mem-
bers to give the conclusions, those same members
are then asked to lead group in the next meeting.
This new strategy has been highly effective in break-
ing the ice for new members and has pushed up the
level of involvement of our general member base.
Team Building:
Goal: Hold 4 team building events per semester.
Achieved: To this point, we have held 6 team building
events and hope to hold at least 2 more in order to
fulfill our goal of 8 total. We hosted a member movie
night, a member bowling night and two team dinners
during the Fall semester and have held a movie night
and a team dinner so far in the Spring semester.
These events have been successful in fostering friend-
ship amongst our members.
“Get Geared Up” Days:
Goal: Have all members wear MAPS gear on the
same day, once per month to help spread
awareness of the chapter around campus.
Achieved: MAPS has successfully coordinated a
“Gear Up” day each month.
This is the second consecutive year of this tradition
and we have found it to be a useful public relations
routine, it has continued to increase demand for
MAPS merchandise and has helped us further
publicize our brand.
Open Door Policy:
Goal: Constantly promote the open door policy held
by our chapter to prospective members.
Achieved: Our open door policy is one of our most
promoted features.
This policy has been a strength of our for several
years. Our weekly meetings are open to students of
any major or year to attend and test out before
registering as an AMA member. This allows prospec-
tive members to have a “trial period” of MAPS and
has consistently helped us bring in new members.
Focus Groups:
Goal: Hold two focus groups per semester to collect
feedback from members about how we can further
improve the chapter.
Achieved: We held two focus groups in the Fall se-
mester, one so far in the Spring semester with another
scheduled for March 29, 2016.As a new venture for us
in 2015-2016, we have identified this as an important
initiative that we will continue in future years. Member
feedback within these groups have helped identify
areas where we can improve and have also iden-
tified things that members really enjoy such as the
group meeting structure and rotating group leaders.
Member Spotlight:
Goal: Recognize general members who go above
and beyond within the chapter.
Achieved: As earned, general members are
recognized in front of the general meeting for
involvement or commitment that goes beyond the
normal level of a general member. We believe that
recognizing accomplishments of our members
encourages further commitment.
Apparel and Memorabilia:
Goal: Maintain an inventory of MAPS shirts, sweatshirts
and other items to giveaway to members and special
guests.
Achieved: We have a stock of MAPS t-shirts,
sweatshirts, pens, pins and lanyards.
MAPS 2015-2016 Annual Report Page 11
14. COMMUNICATIONS
Major Goals: Recruit members through several methods and more frequently than ever before, increase
density and frequency of internal communications, expand external communications to include faculty,
professors and stakeholders.
Achieved: We have successfully leveraged our social media accounts for better recruitment, increased our
frequency of internal communications and expanded our external communications.
INTERNAL COMMUNICATIONS:
MAPS Emails:
Goal: Send 2 MAPS emails per week in order to keep
every member of MAPS updated and informed on
chapter activities and initiatives.
Achieved: MAPS sends 2 internal emails per week to
members regarding the weekly meeting agenda and
upcoming events/special events.
Text Alert System:
Goal: Alert MAPS members via one way text messag-
es about meetings and events.
Achieved: MAPS now sends a one way text alert to
members for each meeting and event.
By using the text app, Remind, we now have an
effective way to quickly communicate to members.
This has been useful in sending reminders shortly
before meetings and events and for updating
members in case of last minute changes.
Member Newsletter:
Goal: Send a monthly newsletter to all members that
has a detailed summary of the month.
Achieved: A newsletter is sent to members each
month.
The monthly newsletter has been a beneficial new
communication for us. It allows us to provide a
detailed summary of recent events for our members,
for members who may have missed an event or a
meeting, it is a way to get back on track with chapter
activities.
EXTERNAL COMMUNICATIONS:
Social Media:
Facebook:
Goal: 200 new likes, post 3 times per week
Achieved: Original: 565 Current: 632
Instagram:
Goal: 200 followers total. Host seasonal photo
contests and post short videos featuring content
about chapter activities.
Achieved: Original: 129 Current: 205
Twitter:
Goal: Reach 200 followers, post 3 times per week.
Achieved: Original: 103 Current: 166
Snapchat:
Goal: Create a snapchat account as a platform for
communication with students and generate a large
following.
Achieved: Snapchat account created
(mapschat603), gained 58 followers
including students and alumni.
We continue to focus on making our social media
presence stronger as a communication and recruit-
ment tool. We have increased our overall following
but are still focused on increasing our posting
frequency across all platforms. One focus of ours this
year has been to add a little more fun to our posts in
order to drive post engagement and sharing.
MAPS 2015-2016 Annual Report Page 12
15. COMMUNICATIONS
External Newsletter:
Goal: Send a monthly newsletter to other student
organizations, professors, faculty and alumni to
update them on current chapter activity.
Achieved: A monthly newsletter is currently being
sent to professors and faculty but not to alumni and
other student organizations.
Social Media Spotlight:
Goal: Generate alumni and executive board profiles
for our Facebook page that will highlight facts about
the individual regarding past/present involvement in
MAPS.
Achieved: Profile questionnaires are complete, the
first profile was posted on February 9th, we will be
posting one per week throughout the Spring
semester.
Each spotlight post will contain information about
an alumni or officer including major, year, year of
graduation (alumni), positions held in MAPS, favorite
MAPS memories, what MAPS has done for them and
for alumni, an addition section about their current
career.
Bulletin:
Goal: Use our bulletin board located in the business
building to display chapter event information, mer-
chandise, chapter information and pictures to
promote MAPS and gain campus awareness.
Achieved: We update the MAPS bulletin/display case
monthly with new photos and a calendar of
upcoming events to keep students informed of what
MAPS is up to.
Classroom Presentations:
Goal: Conduct 10 classroom presentations per
semester in business classes to recruit new members.
Achieved: 19 completed in the fall. 21 completed in
the spring.
We decided to push these presentations very hard
this year. We contacted the entire college of business
faculty before each semester started and were able
to schedule a large amount of presentations. These
presentations have helped spread the word about
what MAPS is, gain new members and push event
attendance.
Info Database:
Goal: Continue to constantly update the MAPS
Google Drive with relevant documents and pictures
and sync documents that predate our usage of
Google Drive.
Achieved: Drive is constantly updated with any
relevant documentation.
MAPS Brochure:
Goals: Create and distribute a MAPS informational
brochure.
Achieved: The brochure has been drafted in
Adobe InDesign and we plan to send it to the printer
in March in order to have the brochure for the
International Collegiate Conference.
Finals Week Pens and Ice Breakers Cool
Blasts:
(NEW!)
Achieved: As a PR event, MAPS set up a table in the
entryway of our business academic building to hand
out free MAPS pens and Ice Breakers Cool Blasts for
students during finals week.
MAPS 2015-2016 Annual Report Page 13
16. COMMUNICATIONS
Free Coffee and Cider:
(NEW!)
Achieved: As a PR event,MAPS set up a table in the
entryway of our business academic building and
provided free coffee and hot cider for students and
professors.
Executive Board Meetings:
Goal: Hold a weekly, hour long meeting for the
executive board to meet; use the hour in a
productive manner to discuss current and future
projects.
Achieved: Our weekly executive meetings remain a
major strength of ours. These meetings are
conducted weekly, one hour before our weekly
general meeting. Additional board meeting time is
scheduled on a needs basis. We have stuck to the
concept of limiting technology at these meetings in
order to keep everyone focused on the discussion.
An agenda for this meeting is sent out a night
before the meeting so everyone can come
prepared, officers are encouraged to add to the
agenda as desired.
CHAPTER OPERATIONS
Major Goals: Improve short and long term operations, incorporate MAPS alumni deeper into chapter
operations and evaluate and track events more effectively.
Achieved: We have successfully improved our short term operations and have introduced new initiatives to
improve our long term operations and further involve our alumni.
MAPS 2015-2016 Annual Report Page 14
17. President and Advisor Meetings:
Goal: Weekly meetings between the chapter
president and chapter advisor to discuss internal and
external topics relating to the chapter.
Achieved: Our chapter president and advisor meet
twice every week to discuss chapter operations and
strategy. These meeting have, on occasion, included
other members including executive board members
alumni, the Dean of the College of Business at
Plymouth State University and other business
department staff. As a result, the College of Business
now has a better understanding of our operations.
President and Officer Meetings:
Goal: The chapter president will meet with each
executive board member within the first week of
each semester and once per month thereafter to
discuss officer agendas, goals and address any issues
they may need help resolving.
Achieved: Following positive results, the frequency of
these meeting has been increased to two meetings
per month with each officer. These meetings have
had a drastic positive effect and has helped officers
maintain focus on the goals that the chapter needs
to achieve as the academic year moves forward.
Event Evaluations:
Goal: Develop an evaluation form that can be filled
out after an event to evaluate event performance.
Achieved: Our chapter has developed a formal
event evaluation form that we fill out after each
event, including recurring events such as
Chuck-A-Puck (see Fundraising). The evaluation form
includes the names of members who attended/
worked the event, the main event contact,
attendance numbers, a list of any sponsors/donors
to the event and a section for general comments
regarding the event. We hope that these evaluations
can help provide insight into how we can improve
events in upcoming years.
General Meeting Structure:
Goal: Conduct engaging and productive weekly
meetings that focus on current and future events and
initiatives. Encourage new members to get and stay
involved.
Achieved: Our meetings remain highly effective and
encourage member involvement. We have
continued to use our “groups” method of meeting
in which the meeting breaks into 5-6 groups, each
focusing on a specific event or initiative. This allows
member to work on events that interest them. It also
keeps the group sizes manageable which allows for
more individual input. One representative from each
group gives a summary of the group’s progress at the
end of the meeting.
Professional Documents:
Goal: Create a detailed, well written, organized and
aesthetically appealing chapter plan and annual
report.
Achieved: We feel that the chapter plan and
annual report produced by our chapter in the 2015-
2016 academic year are our best documents to
date. This year, we strived for a simple and legible
design style that puts dominant focus on our
achievements and content. For the 2016-2017 ac-
ademic year, we will be reinstating an executive
board position to handle professional documents.
Management Transition:
Goal: Provide the incoming 16-17 executive board
will all the tools, documents and knowledge needed
for a smooth management transition.
Achieved: Executive board applications for executive
board positions within our chapter are due February
16, 2016 and the 2016-2017 executive board will be
announced on February 23, 2016. We will be electing
9 new officers to join 3 returning officers. Each officer
that will be graduating in May of 2016 will create a
hard copy binder of materials and methods to teach
and train their replacement officer.
CHAPTER OPERATIONS
MAPS 2015-2016 Annual Report Page 15
18. Alumni Advisory Council:
Goal: Install a council of 4-5 MAPS alumni who will act
as advisors to the chapter and provide advice and
insight about MAPS and the professional world.
Achieved: Our chapter now has a formalized, 5
member alumni advisory council. The council has
been a treasure chest of feedback and advice.
Through meetings with chapter leadership, they have
helped identify areas of improvement, formulate new
ideas, promote events and scout for guest speakers
and internships. We hope that future years sees this
formal council grow in size and involvement.
Executive Board Summit:
(NEW!)
Achieved: As a new and exciting way to welcome
new officers to our executive board, we will be
holding a summit style conference before the end of
the year. Attendees of the summit will include current
executive board officers, newly elected officers, our
chapter advisor and the 5 members of our alumni
advisory council. The summit will serve as a final end
of the year initiation and treat for new officers. We
also want to make sure that our new officers have
the chance to meet and get to know the members
of our alumni advisory council. This event is scheduled
for the first weekend of April.
Executive Board Dress Code:
(NEW!)
Achieved: Effective at the start of the Spring 2016
semester, we now ask that all of our executive
board officers attend the weekly board and general
meetings in business casual dress. We hope that this
change will help bring a more productive and
professional tone to our meetings and set a
professional precedent for new and prospective
member who may be at meetings.
CHAPTER OPERATIONS
MAPS 2015-2016 Annual Report Page 16
We would like to
thank our amazing
executive board officers
for all of their passion
and hard work that has
made 2015-2016 such
a great year for the
family we call MAPS!
The 2015-2016 MAPS
Executive Board:
Justin Hurd - President
Grady Arnao - Executive VP
Samuel Chiaverini - VP of Finance and
Community Service
Miranda Casey - VP of
Professional Development
Aisling O’Leary - VP of Relations
Nicole Littlefield - VP of
Fundraising
Chris Cabrera - VP of Fundraising
Colin McKenna - VP of Special Events
Ryan Wimble - VP of Membership (Fall)
Georgeanne Callen - VP of Membership
(Spring)
Samantha Poirier - VP of Graphic Design
And a special thank you to our faculty
advisor, Brad Allen!
19. June:
6 – Keepsake Quilting Tent Sale
July:
19 – New Hampshire Motor Speedway
August:
N/A
September:
8,15, 22, 29 – E Board and General Meeting
9 - Activities Fair
26, 27 - New Hampshire Motor Speedway
29 - Focus Group
October:
1-31 - Breast Cancer Awareness Shoe Laces
6,13,20,27 - E Board and General Meeting
6,7,8,9 - Marketing Week
24 - Haunted Fun Run
31 - Chuck-A-Puck
November:
3 - Delta Mu Delta/MAPS Networking Event
7,11,19 - Chuck-A-Puck
8 - Campus Clean Up Day
10,17 - E Board and General Meeting
17 - Derrick Schommer from F5 Networks
18 - Intro to Illustrator
19 - Pemi Youth Center Thanksgiving Dinner
December:
1,8 - E Board and General Meeting
2 - Cannon Company Tour
5,10,11 - Chuck-A-Puck
8 - Focus Group
9- Pemi Youth Center Gingerbread/Stocking
Decorating
10- Free Coffee and Cider
January:
9,16,23,28 - Chuck-A-Puck
26 - E Board and General Meeting
27 - Intro to Photoshop
28 - Activities Fair
February:
2,9,23 - E Board and General Meeting
2 - Brett Lucas of Global Rescue and
Brandon Lemay of NextGen Climate
6,13,23 - Chuck-A-Puck
9 - Craig Schmalz - Mad*Pow
16 - Steve Webb - TD Bank
28,29 - Waterville Valley Ski Resort Special
Olympics
March:
1 - Waterville Valley Ski Resort Special
Olympics
1 - Chuck-A-Puck
4 - Jib Free or Die Rail Jam
8,22,29 - E Board and General Meeting
8 - Katherine Little - HireAlliance
17,18,19 - International Collegiate
Conference
29 - Focus Group
April:
5,12,19,26 - E Board and General Meeting
10 - Campus Clean Up Day
19 - Lynn Hurd - MVSB
TBD - E Board Summit
TBD - Intro to Muse
TBD - Snow Ball
May:
3 - E Board and General Meeting (Senior
Send-Off Meeting)
3 - Tim Woodland - SolarCity
CALENDAR
MAPS 2015-2016 Annual Report Page 17
20. Revenues:
Allocations Start-Up 8,142.87
NH Motor Speedway (Summer) 404.00
NH Motor Speedway (Fall) 1,104.25
Rail Jam + Sponsors 5,500.00
Chuck-A-Puck 1,662.00
Keepsake Tent Sale 160.00
Shoelace Sales 78.55
Bake Sale Profits 157.00
Donations From Alumni 200.00
Alumni Relations Grant 250.00
Total Revenue: $17,658.67
Expenses:
BCA Month Shoelaces 144.17
Donation to Susan G. Komen 232.88
Meeting Food 286.20
Career Fair 50.00
Delta Mu Delta Portrait 15.99
Chuck-A-Puck Banner 3.00
Pemi Youth Center Event Expenses 122.34
Guest Speakers 400.00
New Orleans Hotel 6,939.53
Miscellaneous Expenses 750.00
Coffee Event 31.00
Sabre Registration 25.00
Exhibit Competition Reg. 40.00
MAPS Pins 356.00
Conference Registration 3,800.00
Total Expenses: $13,196.11
Net Profit: $4,462.56
BUDGET
MAPS 2015-2016 Annual Report Page 18
