Helpful conversation starters when discussing an organizations marketing efforts.

1. The following are random
provocative points to
stimulate conversation

2. “Big Ideas” are rare but “small ones’
are everywhere
How many small ideas can we launch and
how fast? How do we learn from each
one? What stops us?

3. Customers are the best product
developers, marketers and sales force
Do we partner with our customers? How?
Who owns that partnership? What does it
look like? Honestly.

4. Everyone wants to know
where they fit into the story.
How do we communicate our
story to our customers and
employees? Is it compelling?

5. Customers… do we sell TO them
or connect WITH them?
What is Acision’s core relevance
to customers, is this a focus
area? Who owns this
responsibility?

6. What we DO is more
important than what we SAY
Are we earning customer
attention and trust through
our actions? How? Who
has this responsibility? How
is it tracked?

7. Customers want a
dialogue not a monologue
“We are the Messaging Leaders”
Yadda yadda
yadda yadda yadda yadda works ONLY if we demonstrate that
yadda yadda yadda leadership and have a vision to go
along with it.

8. The next generation of consumer usage
patterns will be very different from now.
Do we know how? Who are they, where do they live,
and what they are doing? Hint, typically, the 3rd world
consumer is the most creative.

9. All learning is driven by feedback loops with
minimal distance between results and rewards
A large percentage of all ideas will fail. The
key is to fail faster and learn from each one.
What failures have we learned from recently?

10. Working feedback loops require active
dialogue in the field everyday.
What is our customer dialogue strategy and
process? Who owns it, What does it look like?

11. Brands are defined by the everyday
interaction with customers
What is our customer’s brand experience
today? What are the touchpoints, who owns
them? How effective are they?

12. Who LOVES us?
Why? What moves those
who LOVE us? How do we
extend this love? Who owns
this responsibility?

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