1. Graham Tester
Personal Statement
As an experienced Group Marketing Manager I have a very successful track record in driving exceptional
business results. I am articulate, professional, diligent and precise. I believe these skills and the right attitude
make me the top candidate to drive your business forward and upward. I am currently seeking a new challenge
that will utilise my meticulous attention to detail, friendly and professional manner.
Areas of Expertise
• Meeting and exceeding targets maximising profit
• Problem analysis and solution implementation
• Excellent communication and management skills
• Extensive knowledge of Google trends and web analytics
• 8 Years experience of SEO, SMM & PPC
• Strategic digital planning and content marketing
• Branding and social citation optimisation
• Management through CRM and POS systems
• Graphic design and viral video marketing
• Ecommerce, Magazine and Lead Generation web site management
• Management and creation of web CMS, including Wordpress and Magento
• Design and build of large multi page sites from initial planning to digital marketing
• Event management and coordination
• Fully competent in all Adobe CC software and MAMP
Work Experience
Distinct Hotels / Group Marketing & Project Manager
Oakland’s Hotel – Oak Bar / Hatfield Hotel / 7Heaven
Febuary 2015 to Present
I am currently the Freelance Project and Marketing Manager for a chain of hotels and catering businesses.
Most recently I took over the rebranding and restructuring of the newly refurbished Oak Bar situated within the
Oakland’s Hotel. Along with the entire re-brand, web-build, organic ranking and social marketing, the Oak Bar
at the Oakland’s Hotel now has a new lease of life and a new demographic. As well as looking after the Hatfield
Hotel and 7Heaven, this also involves ABC target market profiling and maintaining effective internal
communications to ensure that all relevant Directors and General Managers are informed of marketing
objectives. Managing and delegating digital, social, print and content marketing campaigns. Utilising all the
above areas of expertise to maximise profitability and projection targets.
Archant – Norfolk and Suffolk / Account Marketing
Manager
March 2013 to Febuary 2015
Prior to my role within Distinct Hotels, I was an Account Marketing Manager for the NRS Media (New Revenue
Solutions) division of Archant I am responsible for creating advertising sales campaigns across the board for
Archant. The campaigns I create are first of all established through detailed fact-finding and company research
for generally high end affluent clients which include Magazines, Newspaper Print, Digital, Commercial & Video
production. Building a relationship with the relevant contact, usually at Director Level, I arrange meetings where
I then thoroughly explore with clients all the sales and marketing opportunities available. This enables me to put
together an extensive tailored campaign for the final pitch. The role also requires me to input on creative
designs, as well as account management on the Archant internal CRM systems.

2. Mustard TV / Commercial Account Manager
Previous to my current role I was seconded to work on the Launch of Mustard TV as a Commercial Account
Manager. Working alongside Freeview and the commercial team I brought sales experience alongside my
integral knowledge of web marketing and design. I assisted with the design, development and SEO to the
Mustard website as well as gaining new business by establishing corporate clients through cold calling,
networking, seminars and events. Examples of regular sales management include: sponsorship requisition for
the sports division of Mustard TV and negotiation of a 6 episode TV series involving several high profile TV
Chefs.
Freelance SEO Consultant | Marketing Consultant,
Norwich
October 2010 to January 2013
As a Search and Marketing Consultant my main responsibilities include meeting, consulting and pitching to
new clients, creating, analysing and optimising online marketing campaigns to achieve clients marketing goals.
Alongside this integral to my role was increasing traffic to websites, improving rankings on search engines,
tracking web visitor activities and running strategic online marketing campaigns through PPC and SEO. I
created and managed blogs, press releases, the ability to create and submit articles on the latest news and
trends. Using web analytics to demonstrate measurable results I consulted and educated clients and staff
members about the newest web algorithm changes. Consulting with other large media companies: Balloon
Dog was also an addition to my role on occasions where needed.
Royal Bank of Scotland Group, Norwich October 2004 to October 2010
Business Development Manager
As a successful Development Manger I would formulate and drive a monthly plans for achieving application and
completion targets from a portfolio of mortgage intermediaries. Making outbound phone and field contact with a
portfolio of intermediaries was commonplace identifying opportunities for brokers to sell RBS/NatWest
products. Working collaboratively with other members of the team to contribute to successful teams objective
delivery I was also the deputy to my Area Sales Manager. In his absence I took full responsibility for the
leadership of the team and the achievement of targets. This included coaching, generating MI and leading ASM
meetings. Assuming this responsibility on a regular basis I achieved greater recognition within the company a
leadership respect from my peers and higher management.
Hatters, Johnathan Trumbull, Norwich 1998 to 2004
Sales Supervisor
Working as a Team Supervisor involved gaining respect and showing understanding towards other team
members. I took responsibility to support and encourage the team to perform their best at all times. As a
Personal Stylist for this designer store I always offered exceptional customer service and a professional
persona. In this ‘sales driven’ and competitive environment I had a portfolio of clients achieving a high value of
sales for the company and provided a positive experience for each customer. Administration also contributed
to my role consisting of providing regular stock checks, ordering, product entry and ensuring all customer
requirements were met. I also took responsibility in opening and closing the store.
Education
University of East Anglia, Norfolk
Advanced Web Development & Search Marketing
2010 (1 year course)
HTML5 - JAVA Script - CSS3
NRS Global - (New Revenue Solutions) Advanced Sales Course
Hethersett High School, Norfolk 1985 to 1989
Art and Design B
Information Technology B
English (literature) C
English (language) C
Science C
Mathematics C
History D