'News: Sky Television Launches "Gnome" Portable Home Audio Device' by Grant Goddard
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News story about the UK consumer launch by Sky Television of a new portable home audio device, the 'Sky Gnome', written by Grant Goddard in August 2005 for The Radio Magazine.
![News: Sky Television Launches 'Gnome' Portable Home Audio Device Page 2
©2005 Grant Goddard
Sky Television has announced the launch of the 'Sky Gnome', a pyramid-
shaped portable consumer device that will allow Sky subscribers to listen to
radio channels and the audio output of television stations within a 30m radius
of their Sky set-top box. “This is fantastic,” said Sky chief executive James
Murdoch, announcing the product launch. “We think it’s just dynamite!”
The device features stereo sound, a backlit LCD display, and ten channel pre-
sets. The accompanying base transmitter, when attached to the owner’s set-
top box, offers access to more than 80 digital radio channels. The gadget’s
digital sound quality, combined with the number of available channels, will
provide competition for DAB radios in the important pre-Christmas sales
period. The Gnome is available in two colours and is expected to retail for less
than £100.
Another new challenger to DAB radio is the 'AE Wi-Fi' radio from Acoustic
Energy that will be launched in November. Like the Gnome, it is a portable
radio that uses a wi-fi link to your home broadband connection to access
more than 10,000 internet radio stations. The interface offers users a
channel listing automatically downloaded and updated from the internet,
with selection available by station name, country or format. A media
adaptor is included that allows users to listen to audio files stored on their
computer’s hard drive. The receiver is likely to retail for around £199.
[First published in 'The Radio Magazine' as 'Sky Launches A Gnome For The Home', #696, 10 August 2005]
Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of
experience in the broadcasting industry, having held senior management and consultancy
roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at
http://www.grantgoddard.co.uk](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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'News: Sky Television Launches "Gnome" Portable Home Audio Device' by Grant Goddard
- 1. NEWS: SKY TELEVISION LAUNCHES 'GNOME' PORTABLE HOME AUDIO DEVICE by GRANT GODDARD www.grantgoddard.co.uk August 2005
- 2. News: Sky Television Launches 'Gnome' Portable Home Audio Device Page 2 ©2005 Grant Goddard Sky Television has announced the launch of the 'Sky Gnome', a pyramid- shaped portable consumer device that will allow Sky subscribers to listen to radio channels and the audio output of television stations within a 30m radius of their Sky set-top box. “This is fantastic,” said Sky chief executive James Murdoch, announcing the product launch. “We think it’s just dynamite!” The device features stereo sound, a backlit LCD display, and ten channel pre- sets. The accompanying base transmitter, when attached to the owner’s set- top box, offers access to more than 80 digital radio channels. The gadget’s digital sound quality, combined with the number of available channels, will provide competition for DAB radios in the important pre-Christmas sales period. The Gnome is available in two colours and is expected to retail for less than £100. Another new challenger to DAB radio is the 'AE Wi-Fi' radio from Acoustic Energy that will be launched in November. Like the Gnome, it is a portable radio that uses a wi-fi link to your home broadband connection to access more than 10,000 internet radio stations. The interface offers users a channel listing automatically downloaded and updated from the internet, with selection available by station name, country or format. A media adaptor is included that allows users to listen to audio files stored on their computer’s hard drive. The receiver is likely to retail for around £199. [First published in 'The Radio Magazine' as 'Sky Launches A Gnome For The Home', #696, 10 August 2005] Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the broadcasting industry, having held senior management and consultancy roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk