News story about the re-launch of UK local commercial radio station 'Beat 106' as 'Xfm' in the Glasgow market in New Year 2006, written by Grant Goddard in November 2005 for The Radio Magazine.

1. NEWS: GLASGOW LOCAL
COMMERCIAL FM RADIO
STATION 'BEAT 106' TO RE-
LAUNCH AS 'XFM' NEXT YEAR
by
GRANT GODDARD
www.grantgoddard.co.uk
November 2005

2. News: Glasgow Local Commercial FM Radio Station 'Beat 106' To Re-Launch As 'Xfm' Next Year Page 2
©2005 Grant Goddard
Glasgow commercial radio station 'Beat 106' will re-launch early next year as
'Xfm', as part of GCap Media plc’s strategic review. A GCap spokesman
explained: "Xfm Scotland will join sister stations in London, on DAB digital
across the country, and the soon to launch Xfm Manchester to create a radio
network with the best possible music focus. This decision reflects the Beat 106
management team's future ambitions and is part of a strategy to deliver an
exciting new station to music lovers across central Scotland."
Beat 106's marketing & operations controller Stuart Duncan said: "Beat 106
has continuously held its position in the Scottish marketplace but, as the
audience has changed over time, it is essential the station reacts. Guitar-led
music has become the first choice with the Scottish audience."
An Xfm spokesman added: "Xfm Scotland fills the gap in the market place with
a credible lifestyle music station playing the best of guitar and electronic music
available."
[First published in 'The Radio Magazine' as 'Beat 106 To Become Xfm', #712, 30 November 2005]
Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of
experience in the broadcasting industry, having held senior management and consultancy
roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at
http://www.grantgoddard.co.uk