'United Kingdom Commercial Radio In Numbers: Q2 2009' by Grant Goddard
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53-page presentation of historical numerical data for the United Kingdom commercial radio industry in Q2 2009 including revenues, advertisers, listening, radio receiver sales and household penetration, written by Grant Goddard in October 2009.
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'United Kingdom Commercial Radio In Numbers: Q2 2009' by Grant Goddard
- 1. Grant Goddard radio specialist www.grantgoddard.co.uk UK Commercial Radio In Numbers: Q2 2009 October 2009
- 2. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 2 Grant Goddard radio specialist UK commercial radio revenues
- 3. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 3 Grant Goddard radio specialistUK commercial radio revenues [source: Radio Advertising Bureau] Quarterly revenues - £m per quarter 159.8 165.2 162.0 143.3 152.5 155.7 151.2 148.2 141.4 140.9 148.9 149.4 149.0 150.9 159.8 134.2 137.3 129.0 128.6 119.7 0 50 100 150 200 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 2009Q1 2009Q2
- 4. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 4 Grant Goddard radio specialistUK commercial radio revenues [source: Radio Advertising Bureau] Quarterly revenues - % change year-on-year 6.7 2.8 -9.5 -4.6 -5.8 -6.7 3.4 -7.3 -9.5 0.8 5.4 7.1 7.3 -10.1 -7.8 -14.5 -19.5 -10.8 -20 -15 -10 -5 0 5 10 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 2009Q1 2009Q2
- 5. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 5 Grant Goddard radio specialistUK commercial radio revenues [source: Radio Advertising Bureau] Quarterly revenues - £m per quarter 44.5 47.0 44.1 42.2 43.3 43.1 39.2 39.9 39.7 38.9 39.4 40.4 39.4 40.2 39.3 37.0 37.1 36.2 36.8 34.8 91.1 93.0 95.9 78.6 85.7 87.3 89.9 82.2 75.8 74.8 87.4 85.0 81.6 83.3 96.1 71.5 71.6 65.6 68.4 60.0 24.1 25.2 21.9 22.4 23.5 25.2 22.1 26.1 25.9 27.1 22.1 24.0 28.0 27.4 24.4 25.8 28.6 27.1 23.4 24.8 0 20 40 60 80 100 120 140 160 180 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 2009Q1 2009Q2 local advertisers national advertisers branded content
- 6. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 6 Grant Goddard radio specialistUK commercial radio revenues [source: Radio Advertising Bureau] Quarterly revenues from local advertisers - % change year-on-year 3.5 1.1 -2.4 -9.1 -2.7 -8.3 -11.1 -5.5 -8.3 -9.7 0.5 1.3 3.3 -8.4 -5.9 -9.8 -6.4 -6.0 -12 -10 -8 -6 -4 -2 0 2 4 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 2009Q1 2009Q2
- 7. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 7 Grant Goddard radio specialistUK commercial radio revenues [source: Radio Advertising Bureau] Quarterly revenues from national advertisers - % change year-on-year 3.4 -7.0 3.5 -10.0 -5.9 -6.1 -6.3 4.6 -11.6 -14.3 3.4 7.6 11.4 10.0 -15.9 -12.2 -21.2 -28.8 -16.1 -30 -25 -20 -15 -10 -5 0 5 10 15 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 2009Q1 2009Q2
- 8. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 8 Grant Goddard radio specialistUK commercial radio revenues [source: Radio Advertising Bureau] Quarterly revenues from branded content - % change year-on-year 28.9 15.6 11.2 -9.3 0.0 0.9 16.5 10.2 7.5 0.0 -8.0 8.0 1.2 10.4 7.3 2.2 -10 -5 0 5 10 15 20 25 30 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 2009Q1 2009Q2
- 9. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 9 Grant Goddard radio specialist [source: Radio Advertising Bureau] UK commercial radio revenues Four-quarter moving average revenues - £m per annum 644.2 641.0 645.3 630.2 622.9 613.4 602.6 607.6 596.5 581.7 579.3 580.5 588.1 598.2 609.1 593.9 582.3 560.2 529.1 514.6 0 100 200 300 400 500 600 700 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 2009Q1 2009Q2
- 10. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 10 Grant Goddard radio specialistUK commercial radio revenues [source: Radio Advertising Bureau] Four-quarter moving average revenues - % change year-on-year 10.6 3.9 -4.3 -6.6 -3.6 -4.2 -5.2 -4.5 2.8 5.1 2.3 -6.4 -13.1 -13.4 6.1 -3.9 -15 -10 -5 0 5 10 15 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 2009Q1 2009Q2
- 11. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 11 Grant Goddard radio specialist [source: Radio Advertising Bureau] UK commercial radio revenues Annual revenues - £m per annum 136.6 129.0 141.0 178.3 220.1 270.7 308.8 354.1 418.1 464.4 594.6 549.0 562.7 604.0 641.0 613.4 581.7 598.2 560.2 0 100 200 300 400 500 600 700 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
- 12. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 12 Grant Goddard radio specialist [source: Radio Advertising Bureau] UK commercial radio revenues Annual revenues by source - £m per annum 72.9 65.3 74.0 91.0 103.1 120.7 136.4 151.6 160.3 153.9 145.4 142.5 149.1 168.7 183.1 172.7 157.8 159.4 149.6 63.6 63.7 67.0 87.3 117.1 150.1 172.3 202.5 257.8 310.5 388.4 344.3 342.3 359.3 364.1 347.7 322.7 337.3 304.8 60.8 62.1 71.3 76.0 93.7 93.0 101.2 101.5 105.8 0 100 200 300 400 500 600 700 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 local advertisers national advertisers branded content
- 13. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 13 Grant Goddard radio specialist [source: Radio Advertising Bureau, base: RPI] UK commercial radio revenues Annual revenues - £m per annum at 2008 prices 232.6 207.5 218.7 272.2 328.1 390.0 434.4 482.9 551.3 603.1 750.0 680.5 686.0 715.6 737.5 686.2 630.7 621.9 560.2 0 100 200 300 400 500 600 700 800 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
- 14. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 14 Grant Goddard radio specialist [source: Radio Advertising Bureau, base: RPI] UK commercial radio revenues Annual revenues by source - £m per annum at 2008 prices 124.2 105.0 114.8 138.9 153.7 173.9 191.9 206.8 211.4 199.9 183.4 176.6 181.8 199.9 210.7 193.2 171.1 165.8 149.6 108.4 102.4 103.9 133.3 174.6 216.2 242.4 276.2 339.9 403.2 489.9 426.7 417.3 425.7 418.9 389.0 349.9 350.7 304.8 76.7 77.0 86.9 90.0 107.8 104.0 109.7 105.5 105.8 0 100 200 300 400 500 600 700 800 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 local advertisers national advertisers branded content
- 15. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 15 Grant Goddard radio specialist [source: RAJAR, Radio Advertising Bureau, base: RPI] UK commercial radio revenues Revenue yield - average £ per 1000 hours listened at 2008 prices 16.21 12.84 13.29 15.12 15.67 17.72 20.67 22.68 25.27 24.61 29.71 26.48 27.18 28.43 29.74 28.48 26.67 27.00 25.13 0 5 10 15 20 25 30 35 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
- 16. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 16 Grant Goddard radio specialistUK commercial radio revenues Total revenues & station numbers - £m per annum at 2008 prices [source: Ofcom, Radio Advertising Bureau, base: RPI] 9 16 19 19 19 19 26 33 38 42 48 49 49 50 60 76 106 107 122 126 143 172 177 205 226 242 248 255 261 268 272 288 310 315 303 233 207219 272 328 390 434 483 551 603 750 680686 716 737 686 631622 560 264253 232 186200196205 186172180 197 168 121 47 63 97 0 50 100 150 200 250 300 350 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 0 200 400 600 800 1,000 number of analogue local commercial radio stations [left axis] commercial radio revenues (£m @ 2008 prices) [right axis]
- 17. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 17 Grant Goddard radio specialist [source: Ofcom, Radio Advertising Bureau, base: RPI] UK commercial radio revenues Average revenues per commercial radio station - £m per annum at 2008 prices 5.2 3.9 5.1 6.4 8.8 10.4 6.9 5.2 4.9 4.9 4.1 3.8 4.1 4.6 4.2 3.5 2.2 1.9 1.8 2.2 2.3 2.3 2.5 2.4 2.4 2.5 3.0 2.7 2.6 2.7 2.7 2.4 2.0 2.0 1.8 0 1 2 3 4 5 6 7 8 9 10 11 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
- 18. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 18 Grant Goddard radio specialistUK commercial radio advertising expenditure [source: Nielsen Media Research] Commercial radio top product categories - 12-month moving averages - £ per annum 12-month moving average Jun 2009 radio share 12-month moving average Jun 2008 change year-on- year £ % £ % 1 Government, Social & Political Organisations 89,854,971 12 82,775,291 9 2 Entertainment & The Media 80,560,404 7 75,128,572 7 3 Motors 77,939,266 12 82,301,002 -5 4 Retail 66,178,765 7 69,480,705 -5 5 Household Equipment 33,925,958 8 38,134,624 -11 6 Business & Industrial 32,988,133 12 35,623,847 -7 7 Telecomms 30,736,497 6 40,178,430 -24 8 Finance 30,652,065 3 37,681,863 -19 9 Travel & Transport 26,515,371 4 27,077,877 -2 10 Food 15,626,761 3 14,131,099 11 11 Pharmaceutical 13,241,653 4 12,445,917 6 12 Drink 10,002,090 3 12,559,468 -20 13 Cosmetics & Toiletries 9,953,795 2 9,813,912 1 14 Computers 7,659,415 2 6,778,301 13 15 Property 7,640,184 13 12,488,140 -39 16 Household Stores 4,058,720 2 5,607,154 -28 17 Leisure Equipment 2,792,605 1 3,002,429 -7 18 Clothing & Accessories 2,599,594 1 2,854,697 -9 19 Online Retail 2,490,707 3 6,179,785 -60 20 Household Appliances 1,762,899 3 981,192 80 Rank Sector
- 19. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 19 Grant Goddard radio specialistUK commercial radio advertising expenditure Commercial radio top advertisers 12-month moving averages - £ per annum [source: Nielsen Media Research] 12-month moving average Jun 2009 radio share 12-month moving average Jun 2008 change year-on- year £ % £ % 1 COI 49,155,957 22 46,114,026 7 2 Specsavers Optical Group Ltd 7,898,193 17 3,821,240 107 3 Blockbuster Entertainment Ltd 6,119,396 55 4,275,302 43 4 Autoglass Holdings 6,016,508 60 4,952,667 21 5 T-Mobile Network 5,762,470 9 3,366,377 71 6 British Sky Broadcasting Ltd 5,624,923 4 4,744,216 19 7 Unilever UK Ltd 5,409,201 4 3,679,883 47 8 Ford Motor Company Ltd 5,367,407 10 5,259,165 2 9 Dfs Furniture Plc 5,300,662 6 6,269,957 -15 10 Procter & Gamble Ltd 4,106,318 2 4,704,142 -13 11 News Intl. Newspapers Ltd 3,835,158 8 3,096,751 24 12 Vodafone Ltd 3,833,010 6 3,629,501 6 13 Vauxhall Motors Ltd 3,687,153 9 3,395,270 9 14 Volkswagen UK Ltd 3,658,163 12 5,551,546 -34 15 Orange Plc 3,572,623 6 344,411 937 16 Audi UK Ltd 3,397,290 15 2,262,931 50 17 Territorial Army 3,331,651 100 736,172 353 18 Entertainment Films 3,267,126 13 3,088,765 6 19 BT Ltd 3,243,938 4 4,644,432 -30 20 Universal Pictures Limited 3,130,617 10 1,676,246 87 Rank Advertiser
- 20. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 20 Grant Goddard radio specialist UK commercial radio listening
- 21. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 21 Grant Goddard radio specialist 89.7 90.8 91.5 89.9 90.2 89.9 90.3 89.6 90.6 88.9 90.3 66.2 65.5 66.1 64.4 64.9 64.2 63.2 61.7 63.6 61.1 62.3 0 25 50 75 100 1999 Q2 2000 Q2 2001 Q2 2002 Q2 2003 Q2 2004 Q2 2005 Q2 2006 Q2 2007 Q2 2008 Q2 2009 Q2 all radio: weekly reach (%) commercial radio: weekly reach (%) UK total radio listening [source: RAJAR] Adult (15+) weekly reach - %
- 22. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 22 Grant Goddard radio specialistUK total radio listening [source: RAJAR] Adult (15+) average hours listened per week 23.1 23.6 24.4 23.9 24.0 24.4 23.9 23.5 23.1 22.5 22.2 15.4 15.4 15.8 15.2 14.9 15.4 15.1 14.6 14.4 13.9 13.7 0 5 10 15 20 25 1999 Q2 2000 Q2 2001 Q2 2002 Q2 2003 Q2 2004 Q2 2005 Q2 2006 Q2 2007 Q2 2008 Q2 2009 Q2 all radio: average hours/week commercial radio: average hours/week
- 23. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 23 Grant Goddard radio specialistUK total radio listening [source: RAJAR] Total adult (15+) hours listened to all radio - ‘000 hours per week489,036 486,013 506,955 479,284 469,714 482,457 469,980 449,241 459,322 431,081 439,457 486,785 526,154 558,382 553,731 555,137 569,438 576,627 572,682 573,516 564,476 561,706 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1999 Q2 2000 Q2 2001 Q2 2002 Q2 2003 Q2 2004 Q2 2005 Q2 2006 Q2 2007 Q2 2008 Q2 2009 Q2 all commercial radio all BBC radio other radio
- 24. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 24 Grant Goddard radio specialist in-home 63% at work or outdoors 16% in-car 18% other 1% UK total radio listening Location of all radio listening - % Dial-up [Source: RAJAR, year to Q1 2009] [data does not sum to 100%: from Ofcom, The Communications Market 2009, p.193, Figure 3.51]
- 25. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 25 Grant Goddard radio specialistUK radio listening by platform Adult (15+) all radio weekly reach by platform - % Dial-up Satellite [source: RAJAR; includes streams, podcasts and time-shifted listening to all online radio services] 2.7 3.6 7.3 9.3 11.9 14.0 13.3 16.8 17.9 17.5 18.9 19.9 20.6 9.5 9.9 10.3 10.5 10.6 10.7 10.9 11.1 11.1 13.5 15.3 17.8 0 2 4 6 8 10 12 14 16 18 20 22 2002Q3 2002Q4 2003Q1 2003Q2 2003Q3 2003Q4 2004Q1 2004Q2 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 2009Q1 2009Q2 internet platform DAB platform digital TV platform
- 26. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 26 Grant Goddard radio specialist 40.2 25.2 10.3 6.9 2.9 1.6 1.1 1.1 1.0 1.0 0.7 0.4 0.4 0.3 0.3 0.2 0.1 0.1 0 5 10 15 20 25 30 35 40 45 GlobalRadio BauerRadio GuardianMediaGroup UTVRadio TIMLGoldenSquare LincsFMGroup PlanetRock TheLocalRadioCompany SunriseRadio UKRD TindleRadio CumberlandNewsGroup Town&CountryBroadcasting KentMessengerRadio NorthernMediaGroup TouchRadioNetwork SouthwestLocalRadio CheshireRadio UK commercial radio listening Percentage of total commercial radio listening by group owner – Q2 2009 [source: RAJAR, grey columns are publicly quoted companies]
- 27. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 27 Grant Goddard radio specialist466,008 464,351 463,420 469,980 466,172 453,692 449,529 449,241 463,531 457,102 439,709 459,322 441,457 431,319 424,396 431,081 432,016 427,050 425,902 439,457 400,000 420,000 440,000 460,000 480,000 Q32004 Q42004 Q12005 Q22005 Q32005 Q42005 Q12006 Q22006 Q32006 Q42006 Q12007 Q22007 Q32007 Q42007 Q12008 Q22008 Q32008 Q42008 Q12009 Q22009 UK commercial radio listening Total adult (15+) hours listened to commercial radio - ‘000 hours per week [source: RAJAR]
- 28. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 28 Grant Goddard radio specialistUK commercial radio listening [source: RAJAR] Total commercial radio adult (15+) reach per week - % 63.5 63.8 63.4 63.2 62.2 62.6 61.6 61.7 62.0 62.9 62.6 63.6 62.0 61.0 61.6 61.1 61.5 61.5 62.1 62.3 60 61 62 63 64 65 Q32004 Q42004 Q12005 Q22005 Q32005 Q42005 Q12006 Q22006 Q32006 Q42006 Q12007 Q22007 Q32007 Q42007 Q12008 Q22008 Q32008 Q42008 Q12009 Q22009
- 29. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 29 Grant Goddard radio specialistUK commercial radio listening Total commercial radio average hours per adult (15+) listener per week [source: RAJAR] 15.0 14.9 15.0 15.1 15.2 14.7 14.8 14.6 15.0 14.6 14.1 14.4 14.1 14.0 13.7 13.9 13.9 13.7 13.5 13.7 13 14 15 16 Q32004 Q42004 Q12005 Q22005 Q32005 Q42005 Q12006 Q22006 Q32006 Q42006 Q12007 Q22007 Q32007 Q42007 Q12008 Q22008 Q32008 Q42008 Q12009 Q22009
- 30. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 30 Grant Goddard radio specialistUK commercial radio listening Commercial radio share of total radio listening (adults 15+) - % [source: RAJAR] 43.7 44.2 43.8 44.0 43.5 42.8 42.6 42.9 43.6 43.2 42.1 43.5 43.3 42.4 41.1 42.4 43.1 42.2 41.6 42.7 40 41 42 43 44 45 Q32004 Q42004 Q12005 Q22005 Q32005 Q42005 Q12006 Q22006 Q32006 Q42006 Q12007 Q22007 Q32007 Q42007 Q12008 Q22008 Q32008 Q42008 Q12009 Q22009
- 31. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 31 Grant Goddard radio specialistUK commercial radio listening Total hours listened to commercial radio by age group - ‘000 hours per week [source: RAJAR] 92,215 101,762 124,233 85,591 51,325 51,829 88,954 90,352 105,792 77,373 55,638 51,605 85,145 83,927 104,128 84,756 57,437 54,587 83,036 75,230 102,018 85,479 58,449 55,110 74,463 74,643 92,167 86,346 56,560 55,278 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 15-24 25-34 35-44 45-54 55-64 65+ Q2 2001 Q2 2003 Q2 2005 Q2 2007 Q2 2009
- 32. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 32 Grant Goddard radio specialistUK commercial radio listening Commercial radio adult reach per week by age group - % [source: RAJAR] 81.7 76.8 76.9 67.5 56.2 39.4 80.0 75.4 72.7 66.2 56.7 42.5 75.6 71.4 70.4 66.5 57.3 41.8 75.4 70.1 71.4 68.7 57.3 41.7 72.9 70.2 69.4 67.5 55.8 41.6 0 10 20 30 40 50 60 70 80 90 15-24 25-34 35-44 45-54 55-64 65+ Q2 2001 Q2 2003 Q2 2005 Q2 2007 Q2 2009
- 33. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 33 Grant Goddard radio specialistUK commercial radio listening Commercial radio average hours per listener per week by age group [source: RAJAR] 15.3 15.8 17.4 16.2 14.3 14.0 14.8 15.5 16.1 15.4 14.1 12.6 14.5 15.5 16.0 16.3 14.0 13.3 13.6 13.7 15.4 15.5 14.0 13.5 12.3 13.2 14.6 15.3 13.8 13.1 0 2 4 6 8 10 12 14 16 18 15-24 25-34 35-44 45-54 55-64 65+ Q2 2001 Q2 2003 Q2 2005 Q2 2007 Q2 2009
- 34. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 34 Grant Goddard radio specialistUK commercial radio listening Commercial radio share of total radio listening by age group - % [source: RAJAR] 62.4 59.4 58.7 46.1 33.2 23.9 59.6 54.3 44.3 33.4 23.3 60.3 54.8 53.4 46.5 33.1 24.5 59.3 51.4 51.6 46.9 33.7 25.5 58.0 52.2 49.9 46.4 33.3 25.5 64.4 0 10 20 30 40 50 60 70 15-24 25-34 35-44 45-54 55-64 65+ Q2 2001 Q2 2003 Q2 2005 Q2 2007 Q2 2009
- 35. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 35 Grant Goddard radio specialist all analogue, 65.8% unspecified, 13.2% digital: unspecified, 3.8% digital: DAB, 10.6% digital: DTV, 4.7% digital: internet, 2.0% UK commercial radio listening Listening to commercial radio by platform - % of total commercial radio hours listened Dial-up [source: RAJAR, Q2 2009]
- 36. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 36 Grant Goddard radio specialist 499,777 503,851 535,921 494,373 484,452 497,863 489,061 480,950 484,436 451,449 455,850 302,019 304,802 318,209 290,589 285,098 291,367 273,200 258,911 260,285 239,533 241,273 0 100,000 200,000 300,000 400,000 500,000 600,000 Q2 1999 Q2 2000 Q2 2001 Q2 2002 Q2 2003 Q2 2004 Q2 2005 Q2 2006 Q2 2007 Q2 2008 Q2 2009 all radio: hours listened ('000/wk) commercial radio: hours listened ('000/wk) UK commercial radio ‘heartland audience’ 15-44 year olds Total 15-44 year olds’ hours listened to radio - ‘000 hours per week [source: RAJAR]
- 37. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 37 Grant Goddard radio specialistUK commercial radio ‘heartland audience’ 15-44 year olds 15-44 year olds’ listening share - % share of all 15-44 year old radio listening [source: RAJAR] 60.4 60.5 59.4 58.8 58.8 58.5 55.9 53.8 53.7 53.1 52.9 36.9 37.6 37.5 39.3 38.7 39.0 41.5 43.4 43.8 44.6 43.6 2.7 1.9 3.1 1.9 2.4 2.5 2.6 2.8 2.4 2.4 3.5 0 25 50 75 100 Q2 1999 Q2 2000 Q2 2001 Q2 2002 Q2 2003 Q2 2004 Q2 2005 Q2 2006 Q2 2007 Q2 2008 Q2 2009 commercial radio BBC radio other radio
- 38. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 38 Grant Goddard radio specialistUK commercial radio ‘heartland audience’ 15-44 year olds 15-44 year olds’ commercial radio listening share - % share of all 15-44 year old radio listening [source: RAJAR] 51.8 52.9 52.4 52.6 51.0 48.5 45.6 43.4 41.8 41.1 41.7 9.4 8.6 8.0 6.9 6.4 6.4 6.3 5.7 5.8 5.7 4.9 1.4 3.6 3.9 4.7 6.0 6.3 6.3 0 5 10 15 20 25 30 35 40 45 50 55 60 65 Q2 1999 Q2 2000 Q2 2001 Q2 2002 Q2 2003 Q2 2004 Q2 2005 Q2 2006 Q2 2007 Q2 2008 Q2 2009 local commercial radio national FM/AM commercial radio quasi-national + digital commercial radio
- 39. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 39 Grant Goddard radio specialistUK commercial radio listening Commercial radio adult (15+) hours listened by platform - % of total listening [source: RAJAR] 65.0% 13.8% 21.2% 69.6% 16.8% 13.6% 72.1% 18.1% 9.8% 72.0% 18.4% 9.6% 69.2% 18.4% 12.5% 68.4% 18.9% 12.7% 67.8% 19.0% 13.2% 67.5% 19.6% 12.9% 65.8% 21.1% 13.2% 0% 20% 40% 60% 80% all analogue all digital unspecified 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 2009Q1 2009Q2
- 40. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 40 Grant Goddard radio specialist6.3% 3.3% 1.4% 2.8% 8.0% 4.3% 1.5% 3.1% 9.0% 4.3% 1.7% 3.1% 9.3% 4.3% 1.9% 3.1% 9.0% 4.5% 1.8% 3.1% 9.2% 4.2% 2.2% 3.2% 9.9% 4.2% 1.9% 3.0% 9.9% 4.2% 2.2% 3.3% 10.6% 4.7% 2.0% 3.8% 0% 2% 4% 6% 8% 10% 12% digital: DAB digital: DTV digital: internet digital: unspecified 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 2009Q1 2009Q2 UK commercial radio listening Commercial radio adult (15+) hours listened by digital platform - % of total listening [source: RAJAR]
- 41. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 41 Grant Goddard radio specialistUK commercial radio listening Commercial radio adult (15+) share of listening by platform - % of total listening [source: RAJAR] 42.8 42.4 41.3 40.7 42.2 41.6 42.5 46.3 48.4 46.2 42.4 43.4 43.6 43.6 42.7 41.6 43.0 40.5 40 41 42 43 44 45 46 47 48 49 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 2009Q1 2009Q2 commercial radio % share of listening via analogue platform commercial radio % share of listening via digital platform
- 42. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 42 Grant Goddard radio specialist 0.6 0.7 2.1 2.1 1.9 2.1 2.3 2.7 3.0 3.0 3.4 3.2 3.5 4.0 3.9 3.3 3.6 5.0 5.5 5.1 5.5 4.7 5.2 4.6 4.5 5.3 36% 33% 28% 30% 26% 27% 24% 23% 24% 0 1 2 3 4 5 6 2003Q1 2003Q2 2003Q3 2003Q4 2004Q1 2004Q2 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 2009Q1 2009Q2 0% 10% 20% 30% 40% 50% listening to commercial digital-only radio stations as % of all commercial radio listening [left axis] listening to commercial digital-only radio stations as % of digital listening to commercial radio [right axis] UK commercial radio listening Adult (15+) listening to commercial digital-only radio stations [source: RAJAR]
- 43. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 43 Grant Goddard radio specialistUK radio listening – digital stations Adult (15+) listening to digital-only radio stations - ‘000 hours per week Dial-up Satellite [source: RAJAR] 39,857 22,690 17,167 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 2003Q1 2003Q2 2003Q3 2003Q4 2004Q1 2004Q2 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 2009Q1 2009Q2 TOTAL (commercial + BBC) COMMERCIAL RADIO BBC RADIO
- 44. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 44 Grant Goddard radio specialistUK radio listening – digital stations Listening to national digital-only radio stations Dial-up Satellite [source: RAJAR, ‘national’ defined by RAJAR, BBC Asian Network also available on AM in Midlands] launched group station nationalDAB localDAB Freeview FreeSat internet total hours per week ('000) Q2 2008 total hours per week ('000) Q2 2009 year-on- year change in hours listened (%) % share of total radio listening Q2 2009 2002 BBC BBC7 4,363 5,320 22 0.52 1999 - Planet Rock 4,043 5,009 24 0.49 2003 Bauer The Hits 5,741 4,833 -16 0.47 2003 Bauer Smash Hits Radio 3,301 4,288 30 0.42 2002 BBC BBC 6 Music 3,517 4,119 17 0.40 2002 BBC BBC 1Xtra 2,847 3,605 27 0.35 2002 BBC BBC Asian Network 3,195 2,516 -21 0.24 2003 Bauer Heat 1,205 2,073 72 0.20 2008 - Jazz FM 1,695 0.16 2002 BBC BBC Five Live Sports Extra 1,777 1,607 -10 0.16 2005 Global Chill 1,026 1,019 -1 0.10 2004 TIML Absolute Radio Classic Rock 1,086 967 -11 0.09 2003 Bauer Q 616 640 4 0.06 2008 - NME Radio 493 0.05 2005 TIML Absolute Radio Xtreme 420 372 -11 0.04 2001 Global The Arrow 1,109 2003 Mojo Radio 1,151 35,397 38,556 9 3.75TOTAL digital platforms listening closed 2008
- 45. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 45 Grant Goddard radio specialistUK radio listening – commercial digital stations Adult (15+) listening to commercial digital-only radio stations - ‘000 hours per week Dial-up Satellite [source: RAJAR] 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 2003Q1 2003Q2 2003Q3 2003Q4 2004Q1 2004Q2 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 2009Q1 2009Q2 Planet Rock The Hits Smash Hits Heat Jazz FM Absolute Classic Rock Q
- 46. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 46 Grant Goddard radio specialistRadio listening – UK Share of all radio listening (%) – UK market (51.3m adults 15+) [source: RAJAR] station owner Q2 1999 Q2 2000 Q2 2001 Q2 2002 Q2 2003 Q2 2004 Q2 2005 Q2 2006 Q2 2007 Q2 2008 Q2 2009 ALL COMMERCIAL 49.2 47.2 46.6 45.5 44.9 45.0 44.0 42.9 43.5 42.4 42.7 All National Commercial 9.1 8.3 8.0 8.1 8.4 10.1 10.2 10.7 11.2 11.2 10.8 All Local Commercial 40.1 38.8 38.6 37.5 36.5 34.9 33.8 32.2 32.3 31.2 31.9 ALL BBC 49.0 51.1 51.3 526.0 53.0 53.1 54.0 54.7 54.3 55.5 54.6 All BBC Network Radio 38.9 39.8 39.9 41.3 40.8 42.2 43.1 44.0 44.5 46.0 45.9 BBC Local/Regional 10.1 11.2 11.4 11.3 11.3 10.9 10.9 10.3 9.8 9.6 8.7 BBC Radio 2 BBC 12.5 12.9 14.3 15.6 16.3 16.2 16.0 15.7 15.6 16.0 15.5 BBC Radio 4 BBC 10.7 10.9 10.7 11.3 11.4 11.0 11.2 10.7 11.2 12.0 12.1 BBC Radio 1 BBC 10.3 10.7 9.6 8.3 7.6 8.3 9.2 10.3 10.3 10.0 10.3 Total Heart (UK) Global 2.3 2.2 2.4 2.3 2.3 5.9 BBC Radio FIVE LIVE BBC 4.1 4.1 4.2 4.9 4.4 4.5 4.4 4.5 4.2 4.6 4.5 Classic FM Global 4.2 4.4 4.3 4.9 4.5 4.5 4.3 4.2 4.0 3.9 3.9 Total Magic Bauer 1.8 2.0 2.3 2.4 2.5 2.5 Galaxy Network (UK) Global 1.9 1.6 1.7 1.8 1.8 2.5 Total Smooth Radio GMG 0.7 0.9 1.0 1.2 2.0 2.5 2.1 Total Real Radio GMG 1.6 1.7 1.5 2.1 Total Kiss Network Bauer 1.3 1.2 1.2 1.6 1.7 1.9 talkSPORT UTV 1.8 1.4 1.5 1.8 1.6 1.8 1.8 1.7 1.8 1.9 1.8 BBC Radio 3 BBC 1.3 1.2 1.1 1.1 1.1 1.1 1.1 1.1 1.1 1.2 1.2 Total LBC (UK) Global 0.8 1.0 0.8 0.8 0.9 1.1 Total Absolute Radio TIML 2.9 2.3 2.3 1.2 1.6 1.6 1.5 1.5 1.5 1.4 1.1 Gold Network (UK) Global 1.6 1.2 1.1 0.8 1.0 BBC World Service BBC 0.7 0.6 0.5 0.7 0.7 0.7 0.7 BBC7 BBC 0.2 0.2 0.4 0.4 0.4 0.5 Total Kerrang! Bauer 0.4 0.6 0.7 0.6 0.5 Planet Rock - 0.1 0.2 0.2 0.3 0.4 0.5 The Hits Bauer 0.3 0.3 0.4 0.5 0.6 0.5 Total XFM (UK) Global 0.3 0.4 0.4 0.8 0.7 0.5 0.5
- 47. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 47 Grant Goddard radio specialistRadio listening – London [source: RAJAR] Share of all radio listening (%) – London market (10.9m adults 15+) station platform owner Q2 1999 Q2 2000 Q2 2001 Q2 2002 Q2 2003 Q2 2004 Q2 2005 Q2 2006 Q2 2007 Q2 2008 Q2 2009 ALL COMMERCIAL 60.3 56.2 57.6 53.6 55.7 54.7 52.7 53.3 53.2 50.6 53.5 ALL BBC 38.3 42.0 39.7 44.5 42.1 42.9 44.7 43.2 44.8 47.2 43.3 Radio 4 FM/AM BBC 13.6 14.6 14.1 15.9 14.7 14.2 14.5 13.1 14.6 15.3 14.2 Radio 2 FM BBC 10.9 10.6 10.6 12.3 10.9 11.5 12.3 10.7 10.6 12.0 10.4 Magic FM FM Bauer 6.2 4.7 4.6 3.5 4.4 4.6 5.1 6.5 6.2 7.4 6.5 Capital Radio FM Global 13.1 11.3 11.1 10.3 8.9 6.6 6.1 5.0 4.1 4.6 6.2 Radio 1 FM BBC 4.7 5.7 5.0 4.7 4.1 3.6 4.8 5.9 5.5 5.7 5.4 Heart FM FM Global 5.5 5.2 5.0 5.8 6.7 6.5 5.0 6.1 6.2 5.7 5.1 Kiss FM FM Bauer 3.3 4.3 4.6 4.2 4.6 4.7 4.1 4.4 4.5 4.5 5.0 Radio Five Live AM BBC 4.0 4.5 4.0 5.2 4.1 4.9 4.5 4.5 4.6 5.5 4.7 LBC 97.3 FM Global 0.9 0.7 0.6 0.9 2.7 3.0 3.7 2.9 3.1 2.7 4.6 Classic FM FM Global 3.6 5.0 4.8 5.5 4.8 5.2 4.5 4.3 4.3 3.9 4.1 TalkSport AM UTV 2.2 1.8 1.9 2.2 2.0 2.1 2.3 2.8 2.4 2.4 2.5 Absolute Radio FM/AM TIML 4.1 3.8 3.9 3.3 3.1 3.6 2.3 2.5 3.3 3.2 2.5 Radio 3 FM BBC 1.8 2.2 1.8 1.9 1.5 1.8 2.0 1.3 1.6 2.0 2.1 Gold London AM Global 4.7 3.4 3.4 3.5 2.7 2.5 1.7 1.3 1.4 0.8 1.8 Sunrise Radio AM Sunrise 2.0 1.7 1.5 1.4 2.1 2.1 1.4 1.4 1.6 1.1 1.4 Choice FM FM Global 0.6 0.7 0.8 0.9 1.1 1.3 2.6 1.9 1.6 1.9 1.4 Smooth FM FM GMG 1.3 1.3 1.4 1.7 2.0 1.8 1.9 2.1 1.4 1.7 1.4 BBC London FM BBC 0.6 1.2 0.8 0.8 1.4 2.1 1.6 1.5 1.5 1.4 1.3 Xfm FM Global 0.8 1.2 1.7 1.3 1.1 1.7 1.6 2.3 2.0 1.1 1.2 World Service AM BBC n/a n/a n/a n/a 1.3 1.1 0.6 1.1 1.1 0.9 0.9 LBC News 1152 AM Global 2.8 2.7 3.5 2.2 1.1 0.7 1.2 0.5 0.7 0.8 0.6 1Xtra digital BBC n/a 0.1 0.1 0.2 0.4 0.3 0.5 6Music digital BBC n/a 0.1 0.3 0.2 0.4 0.3 0.5 The Hits digital Bauer 0.2 0.3 0.3 0.3 0.4 0.5 Club Asia AM - n/a n/a n/a n/a 0.7 0.6 0.5 BBC7 digital BBC n/a 0.3 0.2 0.5 0.6 0.5 0.5 Premier Christian Radio AM - 0.8 1.0 0.9 0.6 0.6 0.8 0.9 1.1 0.7 0.4 0.4
- 48. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 48 Grant Goddard radio specialistUK commercial radio listening Commercial radio listening & station numbers - million hours listened per annum 9 16 19 19 19 19 26 33 38 42 48 49 49 50 60 76 106 107 122 126 143 172 177 205 226 242 248 255 261 268 272 288 310 315 303 0 50 100 150 200 250 300 350 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 0 10,000 20,000 30,000 40,000 50,000 number of analogue local commercial radio stations [left axis] volume of listening to commercial radio (million hrs/annum) [right axis] [source: Ofcom, RAJAR]
- 49. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 49 Grant Goddard radio specialist UK radio receivers
- 50. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 50 Grant Goddard radio specialist10,678 10,611 10,657 10,550 10,169 9,892 9,495 8,062 7,978 7,854 7,906 8,140 8,209 8,227 8,030 7,657 7,284 951 1,051 1,208 1,407 1,493 1,566 1,575 1,680 1,734 1,761 1,824 2,006 2,114 2,174 2,180 2,125 2,070 0 2,000 4,000 6,000 8,000 10,000 12,000 Q12005 Q22005 Q32005 Q42005 Q12006 Q22006 Q32006 Q42006 Q12007 Q22007 Q32007 Q42007 Q12008 Q22008 Q32008 Q42008 Q12009 analogue radio unit sales ('000) DAB radio unit sales ('000) 8% 9% 10% 12% 13% 14% 14% 17% 18% 18% 19% 20% 20% 21% 21% 22% 22% DAB receivers as percentage of total receiver sales UK radio receiver sales – four quarter moving average - ‘000 units per annum UK radio receiver sales [source: GfK/DRDB] e
- 51. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 51 Grant Goddard radio specialistUK DAB radio receiver sales Cumulative DAB receiver sales - ‘000 units [source: GfK/DRDB, Q2 2009 data unavailable] 7,300 7,665 8,528 9,011 6942 6452 5488 5125 4826 4444 3648 3340 3053 2715 2034 1740 1535 1290 780 646 544 433 250 197 158 135 0 2,000 4,000 6,000 8,000 10,000 2002Dec 2003Mar 2003Jun 2003Sep 2003Dec 2004Mar 2004Jun 2004Sep 2004Dec 2005Mar 2005Jun 2005Sep 2005Dec 2006Mar 2006Jun 2006Sep 2006Dec 2007Mar 2007Jun 2007Sep 2007Dec 2008Mar 2008Jun 2008Sep 2008Dec 2009Mar
- 52. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 52 Grant Goddard radio specialistUK DAB radio receiver sales [source: GfK/DRDB, Q2 2009 data unavailable] Quarterly DAB receiver sales - ‘000 units per quarter 39 53 183 111 102 134 510 245 205 294 681 338 287 308 796 382 299 363 964 489 358 366 863 483 162 153 179 121 101 119 5 17 13 4 18 21 28 20 1 -10 -1 38 34 40 0 250 500 750 1,000 2003Q2 2003Q3 2003Q4 2004Q1 2004Q2 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 2009Q1 -20 0 20 40 60 80 100 120 140 160 180 200 quarterly DAB receiver sales ('000) [left axis] year-on-year change (%) [right axis]
- 53. UK Commercial Radio In Numbers: Q2 2009 © Grant Goddard: October 2009 53 Grant Goddard radio specialistUK DAB radio receiver ownership Percentage of adults (15+) who own a DAB radio receiver at home [source: RAJAR] 3.9 4.4 4.5 5.3 8.1 9.1 10.5 11.1 13.6 15.3 15.3 16.0 19.5 20.3 21.7 22.3 27.3 27.3 28.7 29.7 32.1 33.0 0 10 20 30 40 2004Q1 2004Q2 2004Q3 2004Q4 2005Q1 2005Q2 2005Q3 2005Q4 2006Q1 2006Q2 2006Q3 2006Q4 2007Q1 2007Q2 2007Q3 2007Q4 2008Q1 2008Q2 2008Q3 2008Q4 2009Q1 2009Q2