Which?, a UK consumer advocacy organization, published a briefing paper in February 2011 titled "Digital Radio Switchover in 2015? Consumer Led Or Not At All". The paper argued that the transition to digital radio in the UK must be consumer-led, not industry-led, in order to succeed. Which? set out several criteria that must be met before a digital radio switchover date can be announced, including minimum DAB uptake levels, coverage equivalent to FM, and DAB being standard in new cars. However, the UK government's current digital radio policy does not fully align with Which?'s consumer-focused recommendations.