Social currency fuels bravery and creativity
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Geoffrey Hantson, Executive Creative Director, Duval Guillaume #DMC2014
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Social currency fuels bravery and creativity
- 2. SOCIAL CURRENCY FUELS BRAVENESS AND CREATIVITY
- 4. WHAT IS SOCIAL CURRENCY?
- 5. BEFORE: 80% CONTROL TODAY: 70% NO CONTROL
- 6. CONTROL NO CONTROL MAINLY ONE-‐WAY COMMUNICATION MAINLY INFLUENCING, DIRECTING AND/OR STARTING CONVERSATION
- 7. CONTROL NO CONTROL STORYTELLING GIVING A STORY TO TELL
- 8. CONTROL NO CONTROL TRUST ENGAGE BRAND EQUITY SOCIAL CURRENCY
- 9. BUILD BRAND STORIES. ENABLE BRAND STORIES TO BE TOLD
- 10. INVENT A SOCIAL OBJECT
- 11. A SOCIAL OBJECT CAN BE ANYTHING
- 13. IT TAKES COURAGE AND CREATIVITY TO PROVOKE A CONVERSATION
- 14. 1 CONVERSATION IS UNPREDICTABLE
- 15. 1 CONVERSATION IS UNPREDICTABLE 2 THERE’S NO KEY TO SUCCES
- 16. 1 PROVOKE
- 18. 1 PROVOKE 2 SURPRISE
- 20. 1 PROVOKE 2 SURPRISE 3 RELEVANT
- 22. 1 PROVOKE 2 SURPRISE 3 RELEVANT 4 REAL EMOTIONS
- 24. 1 PROVOKE 2 SURPRISE 3 RELEVANT 4 REAL EMOTIONS 5 WOW!
- 26. THE BIGGEST RISK IS NO RISK.
- 27. THANK YOU.
- 28. THANK YOU.