Как создавать рекламу, которая станет частью поп-культуры. Автор: Tor Myhren, Worldwide Chief Creative Officer, Grey Group; President, Grey NY

1. A culture of creativity.

10. Creatively digging up human Insights.

11. HUNTING CONVERSATIONS: The hunting conversations deal not just
with the retailers and goods, but also the emotional component.
Retailers
The topographical
map shows
clusters of
conversations.
Goods: Shoes, purses,
jewelry, clothes
The higher the
peak the more
people are
involved in the
conversation.
Budget, costs
Emotional Component:
Love, high, excited

13. YOU ARE HERE

14. You can close your eyes.
But you can’t turn off your nose.

15. Amplify a hit.

19. Create a universal language.

23. The Healing Powers of Creativity.

24. It only takes one.

25. THE ONLY AGENCY FEATURED
IN FAST COMPANY MAGAZINE’S
“50 MOST INNOVATIVE COMPANIES
IN THE WORLD” ISSUE
IN 2010 AND 2011.
2010
“Grey built up a cost-efficient
in-house production department that helped it win
business from brands such as
BMW, DirecTV, and the NFL.
While ad spending industrywide plummeted 1
1%, Grey’s
operating profits were up 44%
due to the once staid agency’s
new-found DIY scrapiness.”
201
1
Grey New York
“For surprising,
clever,
story-driven
marketing that
penetrates the
culture”