Visible Technologies: Gravity Summit at Harvard

1. The Social Web why brands must listen, learn and participate Presented by: Eric Forst twitter.com/eforst

4. Is Social Media Just Another Medium?

5. The Conversation Prism Source: Brian Solis, FutureWorks

7. Social Networking is a fundamental shift in the way we communicate.

10. Word of Mouth Rules

11. Social Consumers Buy More “ One in three Internet users say purchase decisions swayed by social content“ -- Jupiter Research

12. Social Media Travels Fast Engadget knocks $4 billion off Apple market cap in six minutes on bogus iPhone rumor

14. So What’s the ROI?

16. New Car Launch Challenge: The graphic below shows how conversation related to the new car spiked when a video was “leaked” to YouTube. The video received mostly negative sentiment, because it was a teaser that failed to show images of the car. Solution : The car brand adjusted its video release plan. The brand had planned to release the same video the day before the LA Auto Show, but changed their strategy based on the predominantly negative sentiment expressed toward the video. Instead, the brand was able to edit the video and release it after the LA Auto Show. In addition, a photo-seeding campaign leveraged sites and authors identified by TruCast to maintain buzz coming out of the LA Auto Show.

17. You Have Two Choices … .or procrastinate and then join the conversation later on anyway…. Join the conversation….

20. TV Provider Social Media Sources

21. Social Media Sources by Vertical By understanding the mix of channels that drive social media for your brand and vertical, you can design an optimal social media outreach and marketing strategy. Pharmaceutical Brand Automotive Brand Kids Movies

22. Network Maps reveal critical sites for message propagation.

23. Generate creative insight from the cloud…

28. and if all else fails…