Take a tour of GreenGain, the online green business certification assessment and sustainability tool from Green America's Green Business Network.

2. The Green Business Network
The Green Business Network is a vibrant
community of over 3,000 businesses
committed to creating a better world.
Our mission is to help businesses everywhere
become more successful and grow a green
economy that is good for people and the planet.

3. The Green Business Network
We have been working tirelessly for three
decades. Join us in celebrating:
30th anniversary of Green America
20th anniversary of the National Green Pages
10th anniversary of Greenfestival
Get listed in our Anniversary Edition
of the National Green Pages by July 9th!!
Questions
Tish Kashani
tkashani@greenamerica.org
202.872.5338

4. The Green Business Network
We are excited to be at the forefront of
change for so many years. Here is
what we see in the evolving marketplace:
Transparency consumers increasingly seek out
businesses that are open, honest, & credible
Guidance businesses want tools to help them move
deeper in their sustainability work
Progress rewarding and motivating businesses on
the path of sustainability is crucial to shifting the
economy

5. Green America Seal of Approval
Old Seal of Approval
Since 1985 Our green business trustmark
is backed by almost 30 Years of experience
and reputation. The screening process used
to include:
Old Process
Approved or Rejected only the best
of the best were recognized
General Assessment the application was
not industry specific but referenced
industry specific standards
Independent Review by the Standards
Committee

6. Green America Seal of Approval
New Seal of Approval
Since 2011 We evolved the screening
process into a formal certification strategy.
The program includes:
New Process
Three Tiers formal advisory process
with external partners
Custom Assessment same standards
Independent Review Gold level
certification requires Standards Committee
review & approval
Stakeholder Engagement formal
advisory process with external partners
Public Beta we want your collaboration!

7. Green America Seal of Approval
Bronze
Represents businesses that start on the
path of sustainability and are implementing
sustainable practices in the workplace.
Silver
Represents businesses that are deepening
their commitment to social AND
environmental responsibility in core business
practices, along the supply chain, and in
their community.
Gold
Represents businesses that are pioneering
best practices in their industry and
embedding social and environmental
responsibility into the DNA of the company.

8. Online Sustainability Tool

9. Online Sustainability Tool
Assessment
Seal of Approval

10. Online Sustainability Tool
Improvement
Assessment Reporting
Seal of Approval

11. How Does GreenGain Work?

12. GreenGain: Setting Up Your Profile

13. GreenGain: Assessment

14. GreenGain:Tracking

15. GreenGain: Reporting

16. GreenGain: Reporting

17. GreenGain: Improvement

18. GreenGain: Improvement

19. GreenGain: Gold Level Review

20. Five commonly asked questions…
We want to thank members for their feedback
on GreenGain during our public beta year.
The most frequently asked questions are:
3.I answered many of the questions, but my results
say ‘No Seal Earned.’ Why didn’t I earn a seal?
4.I’m a sole proprietor working out of my home.
What if the questions don’t apply to me?
5.How do I download the interactive Seal? Can I use
the same seal for print materials?
6.Do I need to do the GreenGain assessment if I was
previously screened and approved?
7.How is the Green America Green Business
Certification different from other certifications?

21. Once You Earn the Seal…
We understand that every small business is
always looking for ways to save time, energy, and
money. The Green Business Network offers a
variety of services that are designed to help
businesses easily and efficiently:
Certify their sustainability performance
Connect into a green business community
Market to the right consumers & a larger audience
Grow their bottom line while improving
their sustainable business practices

22. Certify. Connect. Market. Grow.
Display Seal of Approval
Show your interactive seal online,
include on print and marketing
materials, and display in store fronts
Benefit Corporation
With our allies at BLab, use the
Green America Seal of Approval to file
as a Benefit Corporation in your state.
Current States California, Vermont
Maryland, Virginia, New Jersey, New
York
Upcoming States Pennsylvania,
North Carolina, Colorado…

23. Certify. Connect. Market. Grow.
Seminars & Webinars
Hear from experts on Green Business
at Green Festivals.
B2B Networking Opportunities
Get advice on business plans, financing,
branding, etc. and learn from other
businesses through online discussions
Connections & Green American
Stay up to date on local and national
public policy affecting green business
Public Policy Action
Stay up to date on local and national
public policy affecting green business

24. Certify. Connect. Market. Grow.
National Green Pages
Sold at Newsstands & distributed to
Green America members. NEW online
directory with Showcase Listings &
FREE download for iPhone and Android
Green Festivals
10 Years and 1 Million Attendees
Greendeals
The Groupon for green products
Online Partnerships
WorldofGood.com by ebay, the Green
Bride Guide, etc.
Advertising Opportunities
Advertise in all Green America publications

25. Certify. Connect. Market. Grow.

26. Certify. Connect. Market. Grow.
Green Awards
Access quarterly grants for deserving
green business. Learn about investing
opportunities.
Discounted Business Services
Save money on shipping costs,
packaging, web hosting, credit card
processing, long distance calling,
social(k) retirement plans
B2B Wholesale
Buy wholesale from Green Business
Network members

27. Certify. Connect. Market. Grow.
In sum, the Green America Certified Green
Business Seal opens doors to many benefits.
But ultimately, it will help you…
Save money & time while greening your business
Track & report your sustainability efforts
Set your business apart from your competitors
Build transparency & credibility for your brand
Promote your leadership in the marketplace
… And together, we can grow a vibrant and
successful green economy!

28. Have Questions?
Maren Maier
Director, Standards and Seal of Approval
202-872-5329
mmaier@greenamerica.org
Desireé Reese-Wolford
Deputy Director, Green Business Network
202-872-5330
www.GreenBusinessNetwork.org
www.facebook.com/greenbusinessnetwork
www.twitter.com/greenbiznetwork