What is Online Marketing? Benefits of Online Marketing? Difference between SEO and PPC? When do I get SEO results? Can top position in search engine be guaranteed? How to get more online sales conversion from website traffic? Importance of good digital catalog? Hosted platform or Custom development for Ecommerce platform? Should I use Online Marketplace listings for my Brand? Importance of Fulfillement and Delivery Experience? How to develop my Customer Support strategy?

1.
Ecommerce
Managed
Services
-­‐
FAQs
What
is
Internet
Marketing
or
Web
Marketing
or
Online
Marketing?
Internet
marketing
or
Web
Marketing
or
Online
marketing
is
the
process
of
promoting
your
business,
services,
or
products
online.
It
basically
means
to
display
the
information
about
your
products
and
services
on
the
Internet.
Customers,
visitors
and
prospects
can
purchase
these
products
and
services
directly
from
the
web.
What
are
the
different
techniques
of
Internet
Marketing?
Internet
Marketing
follows
various
techniques
for
promotions
like
Search
Engine
Optimization
(SEO),
Pay
Per
Click
(PPC),
Banner
Advertisements,
Affiliate
Marketing,
SMS
Marketing.
What
are
the
benefits
of
Online
Marketing?

2.
Benefits
of
Internet
marketing
involve:
 Online
Branding
&
Promotion
 Targeted
Traffic
 Revenue
Generation
What
exactly
is
SEO
(search
engine
optimization)?
Search
engine
optimization,
in
a
nutshell,
is
the
process
of
overseeing
the
development
or
re-­‐development
of
a
website,
so
that
it
will
naturally
attract
traffic
by
securing
top
ranking
on
the
major
search
engines/directories
for
selected
search
terms
and
phrases.
What
is
the
difference
between
SEO
and
PPC?
Search
engine
optimization
(SEO)
is
the
process
of
getting
Web
pages
to
rank
high
on
search
engines
through
links
from
other
websites,
quality
content
on
those
pages,
and
other
factors
that
cost
workers’
time,
not
money.
Pay-­‐per-­‐click
(PPC)
ads
show
up
above
and
to
the
side
of
organic
search
results.
As
their
name
implies,
these
ads
are
placed
atop
search
engine
results
based
on
how
much
companies
are
willing
to
pay
to
put
them
there,
and
they
pay
the
search
engine
each
time
someone
clicks
their
links.

3.
How
Long
Until
I
See
Results
via
SEO?
Search
engine
optimization,
if
done
correctly,
includes
a
lot
of
“hurry
up
and
wait”
time.
If
your
site
has
already
been
on
the
Web
for
some
time,
and
is
already
listed
in
all
of
the
major
directories,
then
you
will
probably
begin
to
see
improvements
in
your
search
engine
rankings
within
4-­‐6
weeks
or
less.
If
your
site
is
not
listed
in
the
major
engines
and
directories,
then
you
should
expect
to
see
improvements
approximately
around
the
6
–
9
months
timeframe,
as
the
changes
to
your
site
are
added
throughout
the
databases
that
drive
the
major
search
engines.
Like
anything
else
worth
doing,
search
engine
optimization
takes
patience
and
hard
work
and
more
patience.
Can
you
guarantee
a
number
#1
position
in
the
search
engines?
Nobody
can
guarantee
a
number
#1
position
or
specific
ranking
for
your
site
for
a
given
keyword
phrase.
There
are
simply
too
many
factors
beyond
anyone’s
control
–
the
search
engines
changing
their
ranking
algorithms,
efforts
made
by
competitors,
and
new
sites
being
added
to
the
Web.

4. Despite
getting
a
lot
of
traffic
to
my
website
there
isn’t
any
change
in
online
sales.
Why?
You
first
need
to
study
if
the
keywords
from
which
your
website
is
optimized
is
concurrent
to
your
business
and
the
products
on
sale.
Next
the
website
design
and
structure
needs
to
be
analyzed
in
order
to
ensure
that
the
website
is
attractive
and
inspire
confidence
in
the
traffic.
Other
factors
that
need
to
be
considered
include
easy
navigation
and
the
amount
of
time
taken
to
load
pages.
Similarly,
the
contact
details
should
be
placed
in
a
manner
that
they
are
easily
noticed
on
any
page.
These
are
just
a
few
of
the
recommendations
that
may
help
drive
better
conversions.
Is
it
important
to
invest
in
a
good
quality
digital
catalog?
The
success
of
your
eCommerce
website
depends
heavily
on
the
quality
of
your
product
catalog.
While
this
is
probably
the
most
important
consideration
when
building
an
eCommerce
web
site,
it
is
unfortunately,
often
the
area
that
remains
most
neglected.
A
big
catalog
is
great.
A
complete
catalog
is
better.
Because
you
can't
always
be
there
to
answer
your
customer's
questions
in
order
to
help
sell
your
products,
you
must
create
the
best
catalog
possible.
Which
ecommerce
platform
to
chose?
Hosted
platform
or
Custom
Development?
Typically
this
depends
on
your
custom
needs
as
well
as
your
own
abilities
to
manage
a
Technology
set
up
in-­‐house
versus
outsourced.
There
are
two
main
categories
to
choose
from
for
building
an
online
shop.
Hosted
solutions
are
companies
that
provide
you
with
everything

5. you
need
on
the
backend
and
host
the
e-­‐commerce
script
on
their
servers.
This
means
you
won’t
need
to
perform
any
programming
or
file
uploads
of
any
kind.
You
will
however
still
need
a
domain
name
to
redirect
and
give
your
shop
a
distinct
URL.
Now
you
can
also
work
with
licensed
scripts,
both
paid
and
open
source.
These
kinds
of
e-­‐
commerce
systems
are
easily
customized
and
make
up
the
majority
of
online
web
stores.
But
when
you
are
working
with
money
and
payments
online
there
are
many
security
risks
to
consider.
If
you
feel
uncomfortable
taking
on
that
much
responsibility
it
may
be
wise
to
choose
a
hosted
solution.
How
can
I
get
visibility
for
my
brand
on
Online
Marketplaces?
Does
it
help
my
Brand
grow?
The
idea
is
to
capture
customers
everywhere.
By
adopting
a
multi
channel
strategy,
you
can
expect
a
boost
in
your
business,
an
increase
in
revenue
generation,
greater
visibility
of
your
products
and
a
larger
customer
base.
As
part
of
your
distribution
channel
strategy
online,
you
may
choose
to
further
list
your
products
to
sell
on
independent
3rd
party
marketplaces
like
Ebay,
Tradus,
Snapdeal,
Shopclues,
etc.
A
marketplace
listing
strategy
for
brands
is
a
great
way
to
generate
more
discoverability
and
awareness
of
your
product
and
utilize
the
collective
power
of
digital
marketing.
How
important
is
the
last
mile
fulfillment
and
delivery
experience
in
ecommerce?
In
most
of
the
cases,
post
sales
activities
never
get
full
attention
and
ultimately
lead
to
a
phenomenon
called:
bad
buying
experience.
Fulfillment
is
the
key
to
eCommerce
success
and
therefore
needs
equal
attention.
It
is
critical
to
select
the
right
shipping
partners
that
deliver
consistently
and
quick,
in
a
cost
effective
manner.
Setting
the
right
customer
expectations
and
fulfilling
them
is
the
only
way
you
can
build
customer
trust
and
enhance
repeat
purchase
opportunities.
Is
it
necessary
to
have
a
Customer
Support
phone
channel
or
can
I
just

6. go
ahead
with
Email?
Are
multi-­‐channel
support
pains
worth
it?
For
e-­‐commerce
businesses
that
don’t
interact
with
customers
at
a
physical
location,
having
a
quality
customer
support
via
phone,
chat,
and
email
becomes
especially
crucial.
By
making
small
adjustments
to
each
aspect
of
these
processes,
companies
can
make
significant
improvements
to
their
overall
customer
service.
Having
quick,
responsive
email
support
is
essential,
but
it’s
not
a
replacement
for
phone
support.
As
a
bonus,
having
a
prominently
displayed
phone
number
can
increase
customer
trust
even
among
customers
who
never
call,
which
can
increase
sales.
Allowing
customers
a
frictionless
way
to
follow
up
with
their
concerns
or
feedback
after
the
transaction
not
only
increases
customer
satisfaction,
but
it
can
help
a
company
identify
pain
points
in
the
ordering
process
or
potential
problems
with
the
product.
This
feedback
can
allow
a
company
to
make
important
improvements
to
the
ordering
process,
or
even
the
product
itself.
Live
chat
support
is
becoming
standard
for
e-­‐commerce
companies
concerned
with
providing
the
highest
level
of
customer
case.
Oftentimes,
customers
will
have
small,
immediate
concerns
that
are
too
urgent
to
wait
for
an
e-­‐mail
reply,
but
may
not
be
significant
enough
for
them
to
pick
up
the
phone
and
potentially
get
placed
on
hold.
In
these
cases,
having
a
prominently
displayed
live
chat
window
or
button
can
be
the
solution.
Live
chat
windows
can
even
be
used
proactively.
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Solutions
Pvt
Ltd
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