The factsheet designed to accompany the Facebook presentation. Green Hectares offers this content as part of an initiative to enable rural communities with technology.

1. Facebook
Target Audience:
This course is intended for people looking to use Facebook for What you’ll need:
Groups, Pages and creating Ads.
Requirements:
Participants should have a computer with Windows®, Internet
Explorer ™ 8 installed and an email address.
Description:
Participants will learn the basic functionality of Facebook,
create a business Page and learn about Facebook Ads.
Computer Internet Explorer™8
Prerequisites:
Basic computer knowledge is useful. You’ll also need an Internet connection.
To Create a Facebook Profile
www.facebook.com
Note: it is against the Terms of Use and Conditions to create a profile with a Company name.
Fill out information
Complete the sign up form.
Mandatory Information: First and last name, email address, password, gender and birthdate.
Sign Up
Click Sign Up and complete the word verification.
Email Address: _____________________________ Password: ________________________________
Add Friends
Add friends using Facebook’s search function or add Friends using an email address by automatically
searching for friends in your contact list.
Add Profile Information
Fill out profile information. This isn’t mandatory but you will have a better Facebook experience if you
complete your profile as Facebook uses this information to provide interaction with you.

2. Add a Profile Picture
Upload a profile picture.
Verifying Your Account
You will be required to log into the email that you used to setup your Facebook account to verify your
identity. Once you do this you will not be required to do it again.
To Set up a Facebook Group
www.facebook.com/groups/create.php
Used more for personal or private use
Allow Members to post to wall – This will allow members to post messages for everyone on the “Wall.”
Think of a Wall as a virtual whiteboard. People can write thoughts, share links, photos and videos. Enable
this is you want group members to be able to do this.
Show group events – Enable this if you want Group events to be posted to the profile of the Group.
Enable Discussion Board – Discussion Boards are a place where topics can be brought up without crowding
the wall. These topics may be only applicable to certain members and therefore need to be found under a
separate “Tab” on the profile page.
Enable Photos and Video – Settings can be set so that only administrators can post photos and videos or
that members can as well.
Enable Links – Set who you want to be able to share links.
Invite Friends by either: Typing their name in the search box; select their profile pictures; insert their email
addresses.
Add a personal message - Optional.
To Close a Group
In order to close a Group, you must first remove all members of the Group and then remove yourself
as a member of the Group. The last person to leave the Group should be the administrator. Once the
administrator removes themselves from the Group, the Group will automatically be shut down.
To Set up a Facebook Page
www.facebook.com/pages/create.php
Page are more for business and public purposes
Upload a Photo - Upload a photo that could be a company logo or a photo with your logo watermarked.
Provide Basic Information - Fill out all information from: basic, detailed and contact info.
Post Status Update - Create a welcome statement for your new fans to find. It can be related to your
business and being new to Facebook.
Set Up a Mobile Phone - Setting a mobile device up with your Page allows you to upload photos from a
mobile phone and to make status updates. To set up this feature click on the Send Text Messages icon.

3. A pop up window will ask for country and carrier, select appropriate choice. Once information has been
chosen, follow instructions on screen. Once the instructions have been completed, a confirmation code will
be sent to the mobile phone that will need to be inserted into the final field.
Update via Twitter - Pages allow administrators to link a Twitter account to the Page.
Go to http://www.facebook.com/twitter/ to link your Page to a Twitter account.
Differences between Groups and Pages
Application Support
A big difference between Pages and Groups is that Pages support applications. These applications allow
additional customization to be made to a Page. Add videos, have fans write reviews, offer a promotion and
many other applications to give your fans a different experience.
Membership Restriction
Another major feature difference between Pages and Groups is the control over membership. Groups
have far more restriction in terms of who can be a member. The different options for Group membership
are as follows: members are free to join if they like, may request to join and are subject to approval by
administrators, or become members through invitation only. Pages allow for minimal user control such as
banning a user and marking messages as spam. You can also make your Page ‘like’able to certain regions
only.
Insights
Insights are a great way to keep track of information regarding your Page. You are able to track number of
comments, ‘likes’, as well as general traffic. This feature is only available for Pages.
Promotional Widgets
Promotional widgets are small sections that you can dedicate to Facebook on your website. These allow
visitors to your website to ‘Like’ your Facebook Page. By adding a promotional widget, you are more likely
to see more visitors turn into Facebook Fans. To do this click Edit Page then in the right column click
Promote with a like box. This will take you to the Facebook developers Page where you can create like
boxes or buttons for your website. Add your specifications and then click Create Code to get the html to
put into your website.
Clean URLs
Facebook Pages allow for what are considered ‘Clean URLs.’ A clean URL is considered an easy to type
URL that can be entered into the address bar. Example: http://www.facebook.com/zephyrtraining is a Clean
URL. In order to get a clean URL your Page must have 25 fans.
Once you have 25 fans visit www.facebook.com/username to get your clean URL.
Creating a Facebook Ad
www.facebook.com/ads/create/
Create an Ad for a Page or Website - You can choose to advertise on Facebook, link the Ad to a web page
or you can advertise your Facebook Page.

4. Add Title - Create a title for your Ad. Use catch phrases that will draw users attention to your Ad.
Add Text - What you place in this field will be displayed in your Ad. Be sure to use Call to Action words such
as ‘Buy Now’, ‘Order Now’, ‘Call Now.’
Choose Geographic Location - Select the geographic location that you wish to target. Country, Province,
and City.
Demographic - Select the age in which you wish to target your Ad to. The Exact Match option will target the
exact range of age specified. Not choosing this option will allow viewing by those slightly over or under the
age requirement.
Likes and Interests - You may wish to target viewers of your Ad by specific interests listed within their profile.
It is possible to narrow your target audience too far by selecting Likes and Interests. If users have not spent
time listing their Likes and Interests, this may put individuals that you wish to target outside of your Ad’s
target market. Use this feature with care, if you are in doubt leave this field blank.
Connections - You may target users that are not already fans of your Page by using the Connections fields.
You may wish to omit users that are already fans of your Page. Select your fan Page from within the Target
users who are not already connected to: box. If you are unsure, leave these fields blank.
Name your campaign - Name your Ad so that you can reuse an Ad in the future with the same properties.
Set Daily Budget - Set the amount of money you wish to spend per day on your Ad. Once your Ad reaches
the daily budget it will no longer be displayed.
Schedule - Use the schedule to run an Ad leading up to a Holiday, or run a sale and create an Ad to advertise
the sale.
Impressions – These are Ad viewings or the number of times your Ad has been shown to users on the site.
Administrator pays for every thousand times the Ad is displayed. This choice is used when an action isn’t
required by the target audience and is less expensive than using Clicks.
Clicks – Are Ads based on clicks. Administrator pays for each click that is made on the Ad. This is the
recommended choice since there is a direct correlation between what you are spending and action involved
with the Ad. Impressions can be neglected if user does not view Ad.
Status - Your Ad can be active (running), paused (stopped but able to be restarted), disapproved (by the
Facebook Ads team) or deleted (permanently stopped).
Duration - The time period during which your Ad will run. You can choose to run your Ad between fixed
dates or ongoing.
Date - The date on which the performance statistics in that row occurred.

5. Notes:

6. Notes:

7. Vision of Green Hectares
The Green Hectares vision of “One Farm to the World” addresses the issues and the needs of the industry.
The Green Hectares training and demonstration centre concept has three stages of development with
each having distinct operations and facilities. Each stage of development will be designed to maximize
opportunities by creating multiple use spaces. The flexibility of each space takes into account present day
needs as well as the ability to shift into new program and service delivery as existing needs change and future
needs emerge. The ultimate success of the centre will be realized when the three components of the Green
Hectares vision are realized where there is sharing of fixed costs, economies of scale and the development of
critical mass of participants. The three stages of development are;
- An Agriculture Enterprise and Conference Centre
- A Demonstration Farm
- Livestock and Competition Centre
Green Hectares Online
Each stage of development will include an online component. Even in these preliminary days without
the key elements of land and structures, Green Hectares has ignited the interest of young people in our
industry. Green Hectares uses the social media tools of the day to engage youthful people wanting to
advance agriculture as a way of life and that want to make a lifelong living in this industry. Green Hectares
can become a unique centre that is instrumental in writing the next chapter in the agriculture revolution.
Keeping true to the Green Hectares concept, the entire facility whether online or an experiential site will
encompass the overarching themes of accessibility, community building and youth engagement.
The Next Step to Bring One Farm to the World
With a strong business case completed, Green Hectares has begun rolling out programming in rural
communities across Alberta. Bringing “One Farm to the World” is a grand vision that no doubt will require
varied resources. We hope to find partners that can see the same vision at the project’s multiple stages of
development. Green Hectares looks for partners that understand the need for education, dialogue and
adoption of new ideas. It is essential that those that we work with have an understanding that community
can include not only geography but interests and goals. Finding partners who understand that inclusiveness
of all groups creates the best end results have been and will be the key for Green Hectares to unlock the
potential of this growth industry.