Esitetty Aalto Yliopiston Creative Sustainability opiskelijoiden Finlandia Trophy työryhmälle 6.6.2012.

1. Environmental aspects and
life cycle of event
Elina Levula
Project Planner
Greening Events – project
City of Helsinki Environment Centre

2. Greening events -project
 EU-project (2012-2014) developing
environmental management in event industry
in Helsinki Metropolitan area.
 Consulting and developing Certificated
Environmental management system
EcoCompass Events
◦ Pilot events: Flow, Design market, Madonna.
Bruce Springsteen, Reaktori, Tall Ship Races
(and more)
 Communicating to the public
 Developing network within event industry
 www.greeningevents.fi
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3. How to minimize environmental effects?
Controlling life cycle of event
 Life cycle thinking – Event from cradle to grave
 Helps to identify the activities of the events their environmental
effects
 Sustainability thinking also effects internal activities of the
organization-structure of the organization, management,
communications, training etc.
 Provides time to act and minimizes the negative enviornmental
effects and enchances the positive effects in an early stage
 Leadership and management is important inder to achieve eco-
efficiency – identifying values and strategies and creating practical
implementation plan
 Because the timeline of the an event is short, should the targets be
linked the long term goals.
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4. Timeline of event production
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5. Most significant environmental
impacts of events
 Waste – waste streams (event
location and surrounding areas) &
tidyness
 CO2 - transport, energy, food & paper
 Noise – event program, sound system
& visitors
 Location - event location & natural
values
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6. Approximately 0,3tonnes/citizen of waste is produced in Finland!
Provinssirock: Total waste equals annual waste 190 people
World Championship in Athletics 2005: Total waste equals annual waste
2350 people
Waste
Material streams of events
1. Municipal waste
 Provinssirock 2009: 55 t – 85% landfill waste
 Yleisurheilun MM2005: 189t – 52% landfill waste
 Ilosaarirock 2010 – 17% recycled
 Flow 2011 – 86% recycled
2. Constraction waste
 World Championship in Athletics 2005 :
 Temporary constraction materials were (does not include rented materials etc.)
452tonnes – only 10% ended in landfill
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7. Overall Waste management
and minimizing waste
It is easier to recycle clean, dry and unbroken
waste than smashed waste.
 Overall waste management –
Reduce – Reuse – Recycle
 Waste prevention - reusable vs. single use cutlery, fingerfood, enough
but too much food
 Efficient waste sorting – the waste types that are created are collected.
 Reuse – What materials could be reused
 Important in all sectors – constraction, catering etc.
 In Provinssirock 2010 started using biodegradable cutlery- amount of biowaste
increased from 100 kg  2,5 t!
 Sanctions for not using biodegradable cutlery is efficient control method!
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8. Provinssirock 2011: During the festival 1,1kg of landfill
waste per visitor was produced
 Less material you produce
 less waste you produce
 less costs you have
 waste/visitor 5-110g
Amount of participants Amount of waste (kg)
100 5 - 11
1 000 50 - 110
10 000 500 - 1 100
50 000 2 500 - 5 500
10 0000 5 000 - 11 000
Source: Helsinki 2006
53 % biowaste – leftover food, napkins
36 % energy/mixed waste – plastic, cigaret butts
11 % card board – card cups and plates, packaging materials.
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9. Typical wastetypes
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10. Effects of onsite recycling
guidance
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11. Cost savings of recycling
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12. Construction waste
- comprehensive
planning
 Analysing long term needs for construction:
◦ Permanent or temporary building?
◦ Complete or only partial unbuilding?
 Waste streams of construction are significant
and often recycleable (potential needs to be
considered ahead).
 Parts of construction material could be
recycled, rented or sold.
 Recycling and reuse minimizes costs of
waste treatment
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13. Temporary building
 Most significant wastes of termporary building are steel,
wood and plastic.
 Identifying materials helps to identify recycling methods and
reuse potentials..
 Remember that renting materials is also possible!
 Mass mattress is usually single used. MM2005 matto oli
uudelleen käytettävää (10 -30 kertaa) ja tapahtuman jälkeen
se joko uudelleen käytettiin tai kierrätettiin!
 Puujätelavan lisääminen purkuun Provinssirockiin 2010
vähensi rakennusjätettä 5 tonnista  1 tonniin, puuta
kerättiin 2 tonnia.
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14. Carbon dioxide emissions
CO2

15. Most significant
CO2- emission sources of event
 Transportation
 Energy use
 Paper/Materials
 Food
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16. Emissions of transport
 Sources of emissions:
 Transport of the visitors: public and private
transportation
 Transport of the production: building, supplies,
waste management, other production travelling
• All transportation, except cycling and walking, create
emissions
 CO2 is the most significant greenhouse gas
 Other negative environmental impacts of transport:
noise, air pollution
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17. CO2 – emissions of transport modes
 Train 24 kgCO2 / 1,000-kilometres
 Bus 50 kgCO2 / 1,000-kilometres
 Car 92 kgCO2 / 1,000-kilometres
 Airplane 163 kgCO2 / 1,000-kilometres
 Ship 318 kgCO2 / 1,000-kilometres
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18. Public transportation
 Decreases emissions
 Decreases traffic
 Increases functionality of the event
 How to get people to use public transport?
◦ Include ticket to entrance fee!
◦ High parking fee!
◦ Car Pooling!
◦ ”Meeting point” to increase car pooling
◦ Guarded bike park!
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19. Logistics
Environmental effects can be decreased
by minimizing trips and weight.
Consider the whole life cycle of the
purchase!
 Environmental benign, recycleable, high quality
product is more ok to be delivered from long dictance
CO2 emissions of the transport needs to be
considered when choosing the
subcontractors
 New vehicles use less fuel, create less emissions to air and
create cost savings
 Check that the subcontractor have a certificated
environmental management system (ISO 14001, EMAS) in
place or energy saving plans.
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20. Energy use
How to save energy?
1. Investing in energy saving equipments at the
event venue
2. Using renewable/green energy
3. Using low emission vehicles and public
transportation
4. Compensating emissions
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21. Energy consumption
 Venue energy saving potential can be cleared out
through an energy audit.
 Analysis of energy and water use as well as heating,
piping, air conditioning operation and the potential for
savings.
 The goal is to find potential energy savings and to make
venue energy saving permanent.
 In general, part of the venues environmental program.
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22. Green Energy
 Green energy is produced from renewable energy sources:
Solar energy, hydropower, wind power, biomass, biofuel and
geothermal energy.
 If the access to buy green energy with your current provider
is limited, you may buy green certificates.
 Green certificates can be bought to cover the whole need or
just partly. One certificate covers1,000 kWh green energy.
 The idea is to produce green effectively and to minimize
transport losses.
 In the long term green certificates have an impact to the
energy production structure.
 99% of the consumed energy in Ilosaarirock is green. Local
company Pohjois-Karjalan Sähkö Oy offers green energy
produced by hydropower, wood energy and wind power.
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23. Paperconsumption
 CO2- emissions are produced in different steps of papers
lifecycle: logging, pulp production, transportation, use and
recycling.
 Printing causes additional emissions.
 The main communication tool of Ilosaarirock is Internet.
Additional brochures and other paper printouts have been cut
off.
 Ilosaari: Producing the printing material consumed less than 4
tons of paper.
 MM2005: Paper consumption was118 tons.
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24. Other materials
Remember environmental labels,
sustainability and fair trade.
Buy locally produced products and
services.
 T-shirts sold in Ilosaarirock are made
from organic cotton and only green
energy has been used in the
manufacturing.
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25. Food
25% of individual´s CO2 load comes from
food manufacturing and production.
Therefore you should favor:
Organic
Vegetarian
Seasonal
(Fair Trade)
 Remember also manufacturing (energy
consumption) and serving (package, cutlery)
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26. How to calculate venues
CO2 emissions?
 Find the most reliable and comperable data.
 Present each event by unit: mileage, gallons of gasoline
consumed.
 Find appropriate emission factors
 Emission factor - gasoline 2,350 gCO2/l.

 Calsulate and report emissions by using formula: Data
gasoline littre X emission factor = CO2 emissions.
 Introduce the method used (references and
uncertainties)
Also, include any compensations!
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27. CO2 neutral Event?
Compensating emissions
 AllCO2 emissions can not be prevented –rest
can be compensated.
 Compensating is possible by buying CO2
approved emission reductions.
 Emission reductions are approvedactions (eg
CO2 emissions of new technology, green
energy, energy efficiency, planting trees).
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28. In Finland approximately12 tonnes of CO2 per
person is produced annually!
Examples of CO2
 Ilosaarirock total emissions in 2010 were 624 tonnes of CO2
equivalent.
 Flights 85 % of the total number.
◦ 20 000 ticket buyers.
 World Athletics Championships MM2005 36 000 tonnes.
 97% of the traffic.
 3 000 athletes from 200 countries, 3 500 media
representatives, 3 000 volunteers and 200 000 viewers in
nine days.
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29. Information and communications
 Image building has become an important part of the managing of the
event.
 The strategy should be considered in advance:
 Web-pages. Social media, TV, Radio, Press
The importance of internal communication.
 A good and forward-looking information is important for the media!
 Some customers demand events to be green but not
necessarily act green themselves!
Ilosaarirock:
 Instructions about green festival behaviour given beforehand: Web-
pages, promoting materials
 Reminders in the stage screens during the event.
 Employees management ment have an important role in achieving the
set environmental objectives.
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30. Creative products -
 Founded 2009
 Glastonbury 2011 Green Traders GOLD Award
 About
 Turning unloved forgotten tents in to beautiful fun
showerproof bags, jackets, capes and bunting
 Mission
 WiTHiNTENT helps to minimise the landfill waste from
festivals, by giving a second chance to the unloved
tents that a left behind. We use the fabric to create
lovely unique items of clothing and accessories.
 Company Overview
 WiTHiNTENT uses fabric from the tonnes of broken and
damaged tents that are left behind at the end of music
festivals, to create clothing and accessories...HOORAY!
 http://www.withintent.co.uk/products/5.html
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31. The philippine community fund –
recycling for charity
 PCF's mission is to improve the quality of life for
impoverished Filipino communities, to bring
stability and realisable potential through
sustainable education, nutrition, health and
community advocacy programmes, as well as
livelihood training
 https://store.p-c-f.org/
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32. Big Chill – Leave No Trace
6.6.2012 32

33. Barona arena/info
 Maximum Capasities on events:
 Concerts: 8 414 (1 600 people on the arena) Hockey games: 7017
 Suites:
 Total 52 suites on the Arena
 Eight normal suites and two suites with sauna for rent
 Parking:
 Maximum for 1600 cars
 Arena:
 Dimensions for cleared Arena: 60m x 30m
 Ice/floor covered with dark blue ice covering plates
 Stage (SICO VENUE MARKER):
 Maximum stage size: 19,52m x 14,64m
 Size of one module: 1,22m x 2,44m
 Stage height: 1m-1,8m, 10 cm korotuksin /increments
 MediaCube:
 /Eight sides : four score boards and four video/data displays
 Sound system:
 Arena covered with PA for announcements
 Other services and facilities:
 (Wlan) / wireless internet, sandler -concerts chairs: 1900 kpl, Tables: 244 cm x 76 cm /
Coat-rack 2000 hooks
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34. Barona – Site
 Arena
◦ Increase public transportation
 Marketing & communications
 Signs
 Guarded bike park
◦ Waste management
 Temporary recycling units if needed
 Recycling guidance
◦ Decorations
 From recycled materials
 Communication – Green message
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35. Barona – Materials
 Materials
 Handouts, program, posters etc.
 Environmental labels: EU-flower and Nordic swan
 Outfits and accessories
 Organic cotton
 Fairtrade
 Sales
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36. Green communications
 ’What we do, what you can (or should) do’
 What:
◦ Environmental policy
◦ Environmental management system – What you do
◦ Guidance:
 Transport – How to get there
 Recycling manners
 What to shop and where
 Where:
◦ Screens!
◦ Website
◦ Program
◦ Venue decorations
◦ Signs
◦ Campaigns
◦ Mobile/Ipad
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37. Example Latitude