The presentation from Bill Sebald on 2/17/2016 Quorum at the Science Center, 3711 Market Street, Floor 8, Philadelphia, PA, 19104

3. 1. Keyword Research – making sure keywords were plentiful
2. Link Building – get ALL the links
3. Crawlability – make sure Googlebot could get through the site
In 1998, SEO Focused On:

4. 4

5. 5
In 2016, SEO Focuses On:

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7. https://moz.com/google-
algorithm-change

8. 400+ Updates To The Algorithm Each Year

9. Hummingbird Update — August 20, 2013

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11. #2

12. Graphic from SearchMetrics

13. Contextual search is a form of optimizing web-based
search results based on context provided by the user and
the computer being used to enter the query. Contextual
search services differ from current search engines based
on traditional information retrieval that return lists of
documents based on their relevance to the query. Rather,
contextual search attempts to increase the precision of
results based on how valuable they are to individual users.

14. Conversational search is a new kind of philosophy for
human/computer interaction. The principle behind
conversational search is that a user can speak a sentence
into a device, and that device can respond with a full
sentence. This principle is also applied to searches: where
traditional searches mostly analyzed individual keywords, a
conversational search looks at the whole string of words, to
return human-like responses.

15. Semantic search seeks to improve
search accuracy by understanding the
searcher's intent and the contextual
meaning of terms as they appear in the
searchable dataspace, whether on the
Web or within a closed system, to
generate more relevant results.

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18. Greenlane Search Marketing, LLC
Bill Sebald
bill@greenlaneseo.com
http://www.twitter.com/billsebald
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