Broadcast television provides entertainment, news, and advertising content directly to audiences. It generates $58.5 billion in annual revenue and includes programming from affiliates and networks as well as retransmission fees. Key factors impacting the broadcast television industry are demographics such as baby boomers spending the most time watching television and millennials having great influence as consumers, and political advertising spending which greatly impacts revenue during election years.

1. Broadcast Television
Information and content programing direct to you.
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2. Broadcast Television provides entertainment, news and marketing
programming to the masses, it includes institutional media and
retransmission fees.
Barter Syndication
• Ad inventory
Broadcast Stations
• Affiliates
• Independents
• Local Spot
• National Spot
Broadcast Networks
• Digital/HDTV
Digital Broadcasting
• Digital brand extensions
• Pure play online
• Mobile services
Definition & Segmentation
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3. Broadcast Television- $58.5 billion in revenue, 1%-6% growth and ranks 7th
Institution media expected to outperform GDP due to political ad spending
Broadcast TV & Economy
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4. Factors Impacting Broadcast Television
People
116.4 million TV homes in the U.S.
0
50
100
150
200
250
MEN WOMEN
Minutes Spent
Watching
TV
Weekdays
Weekends
Demographics
Primary: Baby Boomers (50-70) 42%
Secondary: Gen X (35-50) 38%
Tertiary: Millennials (18-35) 31%
Source: http://www.statista.com, 2014 tv report
Psychographics
Gray Power-Mid scale mature, no kids
Family Thrifts- Lower scale younger with kids
Up and Comer-Upper Mid Younger w/o Kids
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5. People: Millenials, Ethnicity &
Other Factors
Ethnicity
• Caucasions-2.66 hours/TV daily
• African Americans-3.66 hours/TV daily
• Hispanic’s-2.37 hours/TV daily
Millennial Males
• Influential to marketers
• $200 Billion buying power
20 hrs./week
2 hrs. 15 Mins./ week
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6. Topography & Geography
Up and Comers
Affects what we see to an extent
Soure:Claritas Prizim
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7. Broadcast TV and Politics
“Smart professionals know political advertising on broadcast
television is powerful and influential,” Steve Lanzano, President and
CEO of the Television Bureau of Advertising.
Marketing Component
• $6 Billion Election-year ad spending
• $4 Billion Going to Television
• $650 Million Going to digital
Broadcast TV helps inform consumers on whom to vote with the use
of polls and the news
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8. Assignment 3
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9. Broadcast TV & Traditional Technology
Color
NBC-First color broadcast, 1954
Tournament of Roses Parade
CBS-1956, first Technicolor broadcast
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10. Broadcast TV & Tech
74.30
%
18.20
%
7.50%
Percent of Converts
2009
Acquired External Digital Tuner
Acquired Cable
Acquired DBS
Major 21st Century tech-the switch from analog to digital
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Source: Nielsen

11. Broadcast TV & Culture
History & Landmarks
California’s Gold with Huell Howser on PBS directly affected California
tourism
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12. Broadcast TV & Culture
Home
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13. A 90’S SITCOM THAT
CHANGED THE WAY WE
LOOK AT FAMILY AND
HOME IMPROVEMENT
ISSUES
Greg Andris
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14. THIS IS THE AMOUNT
OF TIME MILENNIALS
SPEND WATCHING TV
WEEKLY
Greg Andris
ONE OF THE MAJOR
BROADCAST NETWORKS
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15. THIS IS THE AMOUNT OF
MONEY PREDICTED TO BE
SPENT ON TELEVISION ADS
FOR THE 2016 ELECTIONS
FIRST DOWN, THIS IS THE
NUMBER
ONE MOST WATCHED
SHOW OF 2014-2015
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