I enjoy helping large enterprises like Intel and Microsoft stretch their leads even farther. I also enjoy helping scrappy small companies turn into thriving larger companies.

2. Plan A. The ideal marcom resource for B2B.
Whether you’re an F100 company or a startup, we can offer you writers, art
directors, and creative directors who have worked on some of the most successful
brands in the world. We are available individually, as a writer, an art director, as a
team, or as a number of teams.
We’ve developed advertising, capabilities brochures, annual reports, websites,
and white papers for B2B clients including Apple, Avaya, Dell Computer,
Fujitsu, HP, Hitachi, Intel, McKesson, Microsoft, Sprint, Sun, Varian Medical
Systems, and VisiQuate.
We’ve done the same for leading consumer companies, including Anthem Blue
Cross, California Lottery, Crystal Cruises, Honda Motorcycles, Kaiser Permanente,
Mexicana Airlines, Pomodoro Restaurants, and Tru Green.
The full portfolio is at www.planacreativeservices.com but this focuses on B2B.
www.VisiQuate.com
If you outsource anyor all of yourA/R, your vendors’ monthlyreports will show you their evaluation of their
own performance. That’s a bit like pitching and calling your own balls and strikes. But now, with our
VendorPerformance Analytics, you can have true insight into the performance of your outsourced A/R.You
see how much each vendor has helped you capture, how quickly, and from which payers. You see the
amount of their current assigned inventory, and can preview their future performance based on recent
trends. In all, you know the real impact each vendor has on your bottom line. You can even create
hypothetical cohorts of accounts to understand the value of outsourcing certain accounts, as opposed to
keeping them in-house. This solution is fully compatible with your system of record, and we deliver it as a
service, so you put no burden on your IT department. Get in touch to know more.
Outsour ced A/R by Locati onC ol l ecti on R ate Var i ance by Vendor
70
60
50
40
30
20
90
80
70
10
60
50
40
30
20
Jul - 15 Aug - 15 Sep- 15 Oct- 15 N ov- 15 D ec- 15 Jan- 16 Feb- 16 M ar - 16 Apr -
16 M ay- 16 Jun- 16 Jul - 16
Payer A Payer B Payer C Payer D Payer E
Per cent C har g es Per cent Accounts
C r eate Your Ideal Outsour ced C ohor t:
A/R AGING DAYS
90 180
TOTAL CHARGES
$15,000 $75,000
90-180
TRUE
AGING MIN
AND MAX
21.5%
ACCOUNT
S 12,739
$15K-$75K
TRUE TOTAL
CHARGES MIN
AND MAX
64
P R O J E C T E D
AVER AGE D AYS
TO C OLLEC T:
ASSIGN ED
13.7%
TOTAL CHARGES
$9,035,748
219
PROJECTED AVERAGE
DAYS TO COLLECT:
UNASSIGNED
76.1%
TO TAL
C O L L E C T E D
$43M
32.9%
TO TAL
W I T H D R AW N
$18M
Shouldyouhugyourvendors
today?Orgivethematimeout?
OurVendorPerformance
Analyticshavetheanswer.
R evenue Outsour ce Pl anni ng of Open Accounts Vendor Stai r step of C l osed Accounts
FLAG HB/PB All FINANCIAL CLASS All FACILITY Facility2 REGION Northwest COLLECTION AGENCYMultiple
Vendor 1 Amount C ol l ected Vendor 2 Amount C ol l ected Vendor 3
Amount C ol l ected Vendor 1 Amount Wi thdr awn Vendor 2 Amount
Wi thdr awn Vendor 3 Amount Wi thdr awn
+5 -5
Variance
of
encou
nters
10K 15K 20K 50K
Payer
A
Payer B Payer C Payer
D
Vendor
1
Vendor
3
Vendor 2
Vendor 4 Vendor 5
Vendor 3 Vendor 2 Vendor 2 Vendor 4
Vendor 5
Vendor 4
Vendor 3
Vendor 1 Vendor 5
Vendor 1
Vendor 2
Vendor 3 Vendor 5
Vendor 1
Vendor 4
www.visiquate.com

3. In 1986, we helped Dell
introduce a new way to sell
computers.

4. Last year, this positioning ad for
VisiQuate turned the complex Big
Data competitive landscape into two
simple words: You’ll see.

5. Introductory campaign for IE
3.0. This was the first ad.

6. One of the many Sun ads I wrote as creative director at J. Walter
Thompson.

7. Ad for Sprint digital
network.

8. Part of a campaign exploration for Next
Level.

9. Campaign exploration for Wind
River.

10. Campaign exploration for Wind
River.

11. Campaign exploration for Wind
River.

12. Banner ad for Sun xVM virtualization software.
From the T.O. reference, it’s obvious this was a
while ago.

13. Mailer for data recovery
service.

14. VisiQuate website. Created messaging, architecture, and wrote
every word.

15. VisiQuate website. Created messaging, architecture, and wrote
every word.

16. VisiQuate website. Created messaging, architecture, and wrote
every word.

17. Orlando Healthuses Analytics to reduce baddebt
writeoffs by$14.1million/year.
TheChallenge
As part of their regional growth strategy, from 2006 to 2014 Orlando Health acquired a number of professional practices. They
have grown from 70 to 500 physicians, and are now a $1.7 Billion, seven-hospital enterprise. Their rapid growth enhanced their
ability to deliver care, but presented significant organizational challenges, since many of the acquired physician practices had
different billing systems and procedures.
Clearly, Orlando Health needed to integrate its physician practices into one enterprise practice management solution that
would make it possible for organizational guidelines to be performedglobally.
TheSolution
Instead of having two separate centers for each patient. Orlando Health decided to make each patient the center of activity,
Three customized solutions, developed with VisiQuate, made this possible: Physician Performance Analytics, Revenue Cycle
Analytics, and Patient Pay Segmentation and Analytics.
Today, the organization’s two centralized billing offices communicate and share information on a daily basis. Orlando Health
knows precisely what contribution margin each physician is responsible for, not just for his or her professional services, but for
all services billed by the hospital for each of that physician’spatients.
Howit works
Our solutions combine advanced analytic capabilities with powerful processing of specific Orlando Health business rules. This
automatically performs the charity pre-screening function and highlights patients who likely qualify for a charity writeoff. The built- in
collaboration of the VisiQuate Enterprise Analytics platform helps the two organizations share important information about their
common patients, even though the hospital and physician businesseshave their own sourcesystemsand businessstaff.
When the hospital side performs a charity review and authorizesa writeoff, the physician side is automaticallyupdated. This makes
intelligent worklisting possible and eliminates redundantpatientreviews.
TheResults
• Orlando Health Physician Enterprise prevents approximately $22.7 million ayear
from being written off as bad debt, credits VisiQuate’s analytics solutions for “We grew from 70physicians
preventing at least $14.1 million of that loss. to500,andstillkepteveryone
• Analyzing and correcting front-end denial causes has reduced back end on the same page.”
government eligibility denials from $400,000 to $255,0000 every month.
• Physician practice performance was formerly on tracked on a paper-based – Jose Rivera,
scorecard that was updated once monthly. Today, online scorecards are Corporate Director, Physician
updated daily.Office managers and physicians have current data to measure
their progress against goals and to quickly identify underlying issues. & Professional Services,
Orlando Health Physician Group
• e-learning accelerates the spread of best practices across the enterprise.
Summary
Success is all about teamwork. Our solutions put all members of the team – from neurosurgeons to collectors – on the same
page. We respect their different needs and give each professional exactly the right information at the right time. The right
analytics will always deliver more than lagging indicators. They will deliver leading indicators that lead to actionable worklists.
This will produce measurable increases in a provider’s financial, operational, and clinical outcomes.
www.visiquate.com
500 Bicentennial Way, Suite 300 // Santa Rosa, CA 95403
© 2014 VisiQuate, Inc. All Rights Reserved. You’ll see.SM
VIsiQuate. Case history for Orlando
Hospital.

18. We can make the benefits of complex technology
simple, but we can also get deep into the nuts
and bolts.

19. Kaiser Permanente IT 2008 Annual
Report.

20. Kaiser Permanente IT 2008 Annual
Report.

21. Kaiser Permanente IT 2008 Annual
Report.

22. Kaiser Permanente IT 2009 Annual
Report.

23. Kaiser Permanente IT 2009 Annual
Report.

24. Kaiser Permanente IT 2009 Annual
Report.

25. Varian Medical Systems. Series of
product flyers, each featuring one
key benefit of Trilogy Tx System.

26. Varian Medical Systems. Series of
product flyers, each featuring one
key benefit of Trilogy Tx System.

27. Wind River Systems. Corporate capabilities
brochure.

28. Wind River Systems. Corporate capabilities
brochure.

29. Wind River Systems. Corporate capabilities
brochure.

30. Wind River Systems. Corporate capabilities
brochure.

31. VisiQuate. November, 2016
ad.

32. VisiQuate. December 2016
ad.
Shouldyouhugyourvendors
today?Orgivethematimeout?
OurVendorPerformance
Analyticshavetheanswer.
www.VisiQuate.com
If you outsource any or all of your A/R, your vendors’ monthly reports will show you their evaluation of
their own performance. That’s a bit like pitching and calling your own balls and strikes. But now, with our
VendorPerformance Analytics, you canhave true insight into the performance of youroutsourced A/R.You
see how much each vendor has helped you capture, how quickly, and from which payers. You see the
amount of their current assigned inventory, and can preview their future performance based on recent
trends. In all, you know the real impact each vendor has on your bottom line. You can even create
hypothetical cohorts of accounts to understand the value of outsourcing certain accounts, as opposed to
keeping them in-house. This solution is fully compatible with your system of record, and we deliver it as a
service, so you put no burden on your IT department. Get in touch to know more.
Revenue Outsource Planning of Open Accounts
Outsourced A/R by Location
Vendor Stairstep of Closed Accounts
Collection Rate Variance by Vendor
7 0
6 0
5 0
4 0
3 0
2 0
9 0
8 0
7 0
6 0
5 0
4 0
3 0
2 0
1 0
180
Create Your Ideal Outsourced Cohort:
A/R AGIN G D AYS
90
TOTAL C H AR GES
$15,000 $75,000
F L A G H B/PB All FIN AN C IAL C L A S S All FAC ILITY Facility 2 R E G I O N Northwest
P a ye r A P a ye r B P a ye r C P a ye r D P a ye r E
Per cent C h a r g e s Per cent A c c o u n t s
64
PROJECTEDAVERAGEDAYS
TO COLLECT:ASSIGNED
$15K-$75K
TRUE TOTAL CHARGES
MIN ANDMAX
90-180
TRUE AGING
MINAND MAX
219
PROJECTEDAVERAGEDAYS
TO COLLECT:UNASSIGNED
13.7%
TOTAL CHARGES
$9,035,748
21.5%
ACCOUNTS
12,739
76.1%
TOTAL COLLECTED
$43M
32.9%
TOTAL WITHDRAWN
$18M
C O L L E C T I O N A G E N C Y
Multiple
Jul - 15 A u g - 1 5 S e p - 1 5 Oct- 15 N o v- 1 5 D e c - 1 5 J a n - 1 6 F e b - 1 6 M a r - 1 6 Apr - 16 M a y- 1 6 J u n - 1 6 Jul - 16
Vendor 1 A m o u n t C ol l ected Vendor 2 A m o u n t C ol l ected Vendor 3 A m o u n t C ol l ected Vendor 1 A m o u n t W i t h d r a w n
Vendor 2 A m o u n t W i t h d r a w n Vendor 3 A m o u n t W i t h d r a w n
+5 -5
Variance of encounters
10K 15K 20K 50K
P a ye r A P a ye r B P a ye r C P a ye r D
Vendor 2
Vendor 4 Vendor 5
Vendor 4
Vendor 1 Vendor 5
Vendor 5
Vendor 3
Vendor 1
Vendor 1 Vendor 3 Vendor 3 Vendor 2 Vendor 2 Vendor 4 Vendor 2
Vendor 1
Vendor 3 Vendor 5
Vendor 4
www.visiquate.com

33. Greg Karraker is a writer and creative director for some of America’s most successful
clients. I recently acted as SVP, CMO for VisiQuate, a healthcare business analytics
company. I’m a strong believer in measurable advertising. My “Who’s next?” campaign
for California Lottery increased sales from $1.4 billion to $2.1 billion in four years. TV
campaigns for The Money Store increased ROI by 44%.
Additional Experience:
Abbott Diabetes Care, Anthem Blue Cross, Chiat/Day, Dell Computer, Dailey &
Associates, Goldberg Moser O’Neill, HP, Intel, J. Walter Thompson, Kaiser Permanente,
McKesson, Mexicana Airlines, Microsoft, Pomodoro Restaurants, Sprint, Sun
Microsystems, Varian Medical Systems, VisiQuate.

34. 81615 Ricochet Way, La Quinta, CA
92253
greg@karraker.com (415) 260-9905
www.planacreativeservices.com