Lean Product Development 101 by Mark Geene, CEO of Cloud Elements

1. Mark Geene
CEO & Co-Founder
Cloud Elements
@mgeene @cloudelements

2. LEAN
PRODUCT
DEVELOPMENT 101
@mgeene

3. WHAT IS LEAN?
@mgeene

4. MAXIMUM VALUE,
FEWEST RESOURCES.
@mgeene

5. 5 PRINCIPLES 1. Quick, fast experiments lead to answers
2. Determine Problem/Solution Fit with MVP
3. Iterate your way to a Product/Market Fit
4. Measure Results ... Adjust
5. Only put more $ at what works
@mgeene

6. @mgeene

7. GETTING STARTED
@mgeene

8. Is this a
problem worth
solving?
@mgeene

9. WORTH SOLVING IF:
1. MUST-HAVE
2.
3.
is it something customers need?
VIABLE
Will they pay for it?
FEASIBLE
Can it be solved with available
resources?
@mgeene

10. THE M.V.P.
MINIMAL VIABLE PRODUCT
@mgeene

11. 5 STEP PROCESS TO
CREATE AN MVP
@mgeene

12. @mgeene

13. STEP 1
DEFINE THE PROBLEM
Help people who live in a noisy
area, sleep better.
@mgeene

14. STEP 2
DEVELOP HYPOTHESIS
Customers would rather use their iPhone than
dedicated sleep machine or alarm clocks.

15. STEP 3
DEFINE/BUILD AN MVP
FEATURES
➔ 90+ sounds
➔ Mix your own tracks
➔ Beautiful digital clock
➔ Alarm with fav songs
➔ Captures sleep data & analytics
@mgeene

16. STEP 3
DEFINE/BUILD AN MVP
FEATURES
➔ 90+ sounds
➔ Mix your own tracks
➔ Beautiful digital clock
➔ Alarm with fav songs
➔ Captures sleep data & analytics
SUPPORT
HYPOTHESIS?
MUST-HAVE?
FIT IN 2-MONTH
TIMEFRAME?
@mgeene

17. STEP 3
DEFINE/BUILD AN MVP
FEATURES
➔ One White Noise
➔ 90+ sounds
➔ Mix your own tracks
➔ Beautiful digital clock
➔ Alarm with fav songs
➔ Captures sleep data & analytics
@mgeene

18. STEP 4
MEASURE RESULTS
Did people sleep just as well with iPhone
white noise as alternative? Y/N
@mgeene

19. STEP 5
CAPTURE LEARNINGS
What else will they need or want to buy?
@mgeene

20. HOW WE DID IT
@mgeene

21. STEP 1 DEFINE A PROBLEM
Developers spend too much time integrating cloud services into their apps.
500+ hours per application
@mgeene
70 hrs
per integration

22. STEP 2
DEVELOP HYPOTHESIS
@mgeene
Developers would prefer to go to one
place to select and integrate all the
APIs they need.

23. STEP 3
DEFINE/BUILD AN MVP
@mgeene
Goal: 3X faster to integrate cloud services

24. STEP 4
RESULTS & LEARNINGS
RESULTS:
→ MINIMAL TIME SAVED INTEGRATING SINGLE SERVICE
→ 2X FASTER TO INTEGRATE MULTIPLE
@mgeene
LEARNINGS:
→ DISCOVERED “EXTERNAL” INTEGRATION USE CASE
→ INTEGRATING MANY SERVICES/CATEGORY
→ 3+ DOCUMENT SERVICES ROUTINELY INTEGRATED

25. STEP 5
ITERATE OR PIVOT
@mgeene

26. WEBINAR
CONFERENCE APP
@mgeene

27. @mgeene
STEP 5
ITERATE OR PIVOT

28. MEASUREMENTS
@mgeene

29. STARTUP
METRICS
for pirates* - AARRR
*David McClure - 500 Startups @mgeene

30. STARTUP METRIC #1
CUSTOMER ACQUISITION
@mgeene

31. STARTUP METRIC #2
CUSTOMER ACTIVATION
@mgeene

32. STARTUP METRIC #3
CUSTOMER
RETENTION
@mgeene

33. STARTUP METRIC #4
CUSTOMER
REFERRALS
@mgeene

34. STARTUP METRIC #5
REVENUE
@mgeene

35. AGILE
MVP PLANNING
@mgeene

36. AGILE MVP PLANNING
5. Define User Stories
4. Prioritize Epics
3. Establish MVP
Hypothesis
2. Identify
Epics
1. Define
Personas

37. 10. Iterate or Pivot AGILE MVP PLANNING
9. Sprint Review/Demo
8. Two-Week Sprints
7. Estimate
Points
6. MVP
Test

38. AGILE MVP PLANNING
REPEAT
RELEASE GET FEEDBACK
Confidential &
Proprietary

39. 5 TAKEWAYS
1. Recognize you don’t have the answers
2. Find the quickest path to “Experience”
3. Don’t over-engineer; get to MVP in 2
months of less
4. Don’t get lost in features/stories -
Prioritize at the Epic level
5. Your priorities and plan WILL change…
Embrace it.
@mgeene

40. FINAL THOUGHT ...
Small Mistakes are Experiments,
Big Mistakes are Failures
@mgeene

41. THANKS!
SLIDES AVAILABLE AT WWW.CLOUD-ELEMENTS.COM/RESOURCES
@mgeene

42. QUESTIONS?
@mgeene