1. Gregory J. MesecGregory J. Mesec
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January/February 2015
To Whom It May Concern:
If you are seeking a forward-thinking, performance-driven, and quality focused Sales/Marketing &
Entertainment Professional for your company, then you will note the experience and the accomplishments
highlighted in the enclosed resume.
As a “change agent,” I implement forward-thinking ideas, concepts, and programs motivating highly successful
teams, generating strong and sustainable profitability, and ensuring customer loyalty. My past experience
includes…
Providing the proactive leadership with the understanding that when my team is successful we are
successful, allowing me to be effective in spearheading innovative projects that establishes long-term
profitability.
Implementing quality customer service programs to foster long-term customer loyalty.
Analyzing market trends and identifying opportunities that provide profitability
In short, I am leader both by example and through effective management of individuals and provide leadership
and guidance to my clients and colleagues. It is essential that I develop very close relationships with each client to
know the intimate details of their status to help steer the companies toward sales profitability.
I attribute my consistent success in large part to the ability and maintain a principle-centered environment that
preserves the company’s core values while stimulating growth and progress. Equally important is a strong focus
on ensuring positive customer contacts at all levels, both internally and externally. You will find that I am very
skilled at developing sound action plans, as well as in oversight and follow-through on those plans.
Currently, I am exploring opportunities that would benefit a company’s success and serve as a source of new
possibilities. I believe my expertise would be a value to a company looking for effective leadership and direction. If
the leadership you are seeking possesses my qualifications, experience, and track record, I would welcome
the opportunity to speak with you. I appreciate you taking time to review my credentials and thank you for
your consideration.
Sincerely,
Gregory J. Mesec
2. Gregory J. MesecGregory J. Mesec
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STRATEGIC OPERATIONS § MEDIA PRESENTATIONS § SALES AND MARKETING § EVENT MANAGEMENT § CONTINUOUS PROCESS
IMPROVEMENT § TRAINING AND TEAM LEADERSHIP § SALES FORECASTING AND PROPOSAL § BUSINESS RELATIONS §PROBLEM
RESOLUTION & DECISION MAKING
QUALIFICATIONS PROFILE
Highly motivated, intuitive, and precision-oriented professional, conscientious in generating new businesses,
assuring customer loyalty, and forging strong relationships with external business partners; extensive contact with
music industry professionals, major artists, and company representatives. Powered with solid familiarity in new
service offerings, events management, and market expansion. Possess verifiable competency in formulating
innovative and effective sales schematics to maximize revenue. Display unyielding and consistent achievement of
established revenue quota. Demonstrate executive and sophisticated approaches in leading and motivating
personnel at all levels to maximize individual potentials. Exemplify unsurpassed competency in organizing, and
directing substantial business processes and efforts to promote essential efficiency and productivity; effective in
providing supervision on staffing procedures and facilitating training to employees. Excellent in communication,
writing, and strategic planning skills, that achieves and exceeds corporate objectives.
PROFESSIONAL EXPERIENCE
Hard Rock Rocksino ▪ Northfield, OH
ENTERTAINMENT MANAGER & VIBE MANAGER ¡ 2013-PRESENT
Entertainment Manager – Oversee the entertainment aspect of three venues: Hard Rock Live – 2200 Seating
Capacity, Club Velvet – 300 Seating Capacity, and Hard Rock Café – 300 Seating Capacity. Duties include, but not
limited to: booking, marketing/PR, and liaison to the talent. Direct staff of 20+ full-time and contract employees –
managing, scheduling, and payroll. Lead merchandising, hospitality, and all travel and planning logistics for
artists. Responsible fiscally for maintaining three budgets totaling +/- $1 million and 350 thousand dollars a year.
Vibe Manger - Operate a million dollar audio/video system for entire casino space consisting of 170 monitors, 30
music zones, and 24 hour 7 days a week music programming. Regularly adjust broad casting promotional
announcements.
ClubCorp ▪ Cleveland, OH
DIRECTOR OF SALES & MEMBERSHIP DEVELOPMENT ¡ 2010-2013
Solely responsible for membership sales and member events on both an individual and corporate level for The Club
at Key Center a 1500 member private business and social club located in Cleveland's financial district. In addition
to successfully directing a sales team and front of the house staff providing the ultimate private club experience and
achieving new and existing member retention. Administrative duties include: forecasting, budgeting and developing
the annual sales and marketing plan for each year. Trained and implemented new membership program, as well as,
all print and media exposure.
Wizard of Ahs Events ▪ Cleveland, OH, New York, NY
SALES & MARKETING MANAGER ¡ 2008-2010
Assumed full accountability in the sales, planning and marketing of our services. Which Included: event
production, talent booking, design and the sales of staging, audio/video, custom lighting and special effects
equipment. Events ranged from corporate fund raising galas and outings to super bowl halftime shows and
opening ceremonies for the state Olympic Games.
Events - Cosmopolitan Anniversary Party and Photo Shoot Planet Hollywood, Las Vegas May 2010, Lebron James
Bike-athon Cleveland, OH Aug 2010 and NFL Pro Football Hall of Fame Enshrinement Canton, OH Aug. 2010.
Live Nation/House of Blues Entertainment, Inc. ▪ Cleveland, OH
SALES MANAGER ¡ 2004-2008
Performed principal administrative functions for budget solicitations, booking arrangements, as well as strategic
management for cost estimations from $5 thousand to $100 thousand dollars. Maintained collaborative affiliations
with top-level CEO and key decision makers of numerous Fortune 500 companies such as, PepsiCo, Mercedes-Benz
Manufacturers, Merrill Lynch Bank, PricewaterhouseCoopers Firm, Miller Brewing, National City Bank, and Ernst
& Young. Utilized authoritative access in managing the extensive list and database system of Cleveland’s key
movers and shakers. Provided expert oversight to more than 300 elite Foundation Room members of the local
business community. Commenced direct supervision and extensive training measures for new team members.
3. Gregory J. MesecGregory J. Mesec
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PROFESSIONAL EXPERIENCE
CON’T
Sales Manager – Live Nation/House of Blues Entertainment, Inc. ▪ Cleveland, OH – Con’t.
ž Enhanced and implemented substantial development initiatives of the membership base essentially for the
established Foundation Room, a national private social and dinning club located within the House of Blues.
ž Secured numerous sponsorships and ascertained in-depth business relationships with both local and
international companies.
ž Implemented, planned and promoted several monthly on going club and venue wide events, ranging from
themed nights to holiday special parties. In addition to hosting private parties for numerous pro athletes and
touring musicians.
Coldwell Banker Real Estate ▪ Cleveland, OH
COMMERCIAL REAL ESTATE SALES ¡ 2001-2004
Performed accurate archiving of performance listings and closing deals on retail leases and commercial properties.
Conducted effective client procurement techniques through updating company website, initiating efficient telephone
calls, demonstrating innovative presentations, and functioning primarily in negotiating all aspects of leases.
Commercial Real Estate Sales -
ž Rapidly achieved top producer position with the highest number of stock listing in the office and inventory
worth $2 million dollars.
Rhythm Room (Former Peabody’s Café) ▪ Cleveland, OH
OWNER/OPERATOR ¡ 1996-2001
Provided expert oversight on P&L accountabilities to determine profitable opportunities and potential loss
circumstances. Directed supervision on the overall systematic and leisure operations of a 3,500 square foot
nightclub. Negotiated major vendor sponsorships with Camel Cigarettes and Bacardi Rum. Acquired essential
practical expertise in sound engineering, stage reorganization, rig support, lighting effects, and artist relations.
Performed staff recruitment functions and facilitated training measures. Processed purchase orders in managing
the food and liquor inventory while administering primary financial operations and efforts.
Owner/Operator -
ž Progressed business standards by revamping venue procedures and setting, executing discreet management
on marketing and branding, as well as establishing relations with key vendors.
ž Established consistent market recognition by arranging contract agreements with local and national musical
performers.
ž Instrumental in streamlining operations and recapturing business repetitions with approximately 20
customers; sold venue at 200% of the original price.
PRIOR EXPERIENCE
Omni International Hotel ▪ Cleveland, OH
SALES MANAGER ¡ 1994-1996
Sales Manger -
ž Generated Cleveland entertainment business standards by significantly acquiring 75% of the market.
Which included: touring performers, film crews and professional sports teams.
ž Coordinated the ongoing Presidential and Vice Presidential visitations with the White House Communications
Department on numerous occasions.
ž Created and maintained existing accounts with Case Western Reserve University as well as with national and
regional corporations that include several Fortune 500 companies.
Palo Verdes Hotel ▪ Redondo Beach, CA
SALES MANAGER & ACTING DIRECTOR OF SALES ¡ 1992-1994
Sales Manager & Acting Director of Sales -
ž Rapidly promoted from sales notice to sales leader through initiation of effective and tactical procedures for
clientele and business acquisition.
ž Developed and effectuated essential marketing strategies for the radio, television, and print media; established
rates and rewrote promotional programs that resulted in sales increment by 15%, consistently increasing the
statistical Average Daily Rate.
4. Gregory J. MesecGregory J. Mesec
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EDUCATIONAL BACKGROUND
Coursework - Master of Business Administration
Cleveland State University, Cleveland, OH | 1995
Bachelor of Science in Business Administration Major in Commercial Recreation and Tourism/Special Events
Kent State University, Kent, OH | 1990
PROFESSIONAL AFFILIATIONS
KSU ALUMNI § Local Convention and Visitor Bureau (CVB) and Chamber of Commerce
TECHNICAL PROFICIENCY
MS Office Suite § ACT! § SMS § Various Social Media Platforms
PROFESSIONAL TRAINING
Sadler Sales Institute § State of Ohio Real Estate
Professional Selling Skills | Charleston, NC § Professional Negotiation Skills | Chicago, IL