1. The 21st
Century Retail Futurists
Recreating the Retail Landscape
Wait, wait, don’t tell me!

2. Who we are
 We are Retail Jewelry Specialists with unique life experiences spanning
millions of dollars in sales and over 30 years of progressive success.
 We are Strategic Partners in Alliance with New Rules Marketing and
Jewelry Manufacturers throughout the U.S.
 We are your coach, your mentor, a confidant, a sounding board, a business
colleague, and most of all, a trusted friend.
 We are an investor in your success and help you take ownership, be
accountable, responsible and eliminate blame, excuses, and denial.
 We keep you on track and focus to ensure that your business provides you
with the lifestyle, balance and success that you desire.

3. Core Values
 Champion Financial & Personal Growth
 Professionalism Drives Everything
 Fun Defines the Journey
 To Be Remembered
 Integrity is a way of Life

4. Motivations
 Not Having Fun
 Limited or No Growth
 Declining Business
 Wants to Dominate
 Confused about their Future

5. Success Components
 Business Development
 Leadership growth
 Management development
 Alignment Consultation
 Work style assessment – Predictive Hiring Tools
 Strategic Planning
 Financial Budgets – Business Plans
 Human Capital – Succession Planning
 Site development
 Best Practices for Your Demographic Landscape with Tactics to
exploit new Strategies – Be Distinct – Not Extinct

6. Success Components
 Operations Effectiveness
 P & L management –
 Sales Productivity R.O.I.
 Systems and Technology
 Performance Appraisal
 Incentives and Motivational concepts
 Site Development or Acquisition
 Training
 Leadership Analysis – management styles
 Train the Trainer
 Store meetings, Coaching, Role Play, basic selling skills
 Interpersonal Skills – Leadership Effectiveness – Team building
 Recruiting, Interviewing, Selection, Succession Planning
 Goal Planning and Feedback
 Coaching and Counseling
 Communication Skills

7. Success Components
 Training Continued
 Customer Retention
 Database management
 R.E.M. – Retail Environment Marketing
 The Luxury Experience
 Merchandising – Visual Display - Signage
 Market Analysis and Strategy Development
 “Heart-Share” Brand Equity / Customer Satisfaction
Consumer Research
 Competitive Shop
 Website

8. 7 Reasons Why Other Business Owners Think You Should Be Working
With New Rules Strategies - Greg Winokur, Inc.
 1 … You're working too many hours and pretty sure that if you left for
a vacation or day off, things wouldn’t work anywhere near as well as
they do now … put another way, you’re ready to work a whole lot less
… Whatever you call it, small business coaching, executive business
coaching or just plain old business mentoring, New Rules Strategies -
Greg Winokur, Inc, we’ve literally turned the old business consulting
model into a far more powerful, profitable and more affordable way for
you as a business owner to get the help and growth in your business…

9. Taking it to the next Level
 2 … You’re ready to make a whole lot more profit … if
you’re not making anywhere near enough money to
justify the effort, risk and investment you’re making in
the business … it’s time to turn that around …With profit
and money making strategies for business New Rules
Strategies - Greg Winokur, Inc will be able to help you
with your sales, marketing, advertising, profit growth,
business growth, business systems, time management and
team building strategies to literally jump your revenues in
a matter of months …

10. Creating a High Performance Team
 3 … You’re ready to build a team of people that
can grow the business whether you’re there or not
… recruiting, training and keeping the best people
makes your life so much easier …From our team
training programs to our ever so powerful
recruitment systems, building a team of
motivated, passionate performers is all a part of
the program …

11. Motivation
 4 … You need to fall in love with your business again, it’s gotten
boring and at times you even feel sick of it all … time for a re-injection
of that vision and passion you had when you first started … Business
motivation is at the core of everything that we will take you through.
Building either a simple business plan or marketing plan will give you
the clarity on not only what needs doing but how to do it. Whether you
work from home, are just starting a business or, run a multi-million
dollar organization a business coach is one of the fastest ways to a
better business and a better lifestyle …

12. Shared Knowledge
 5 … You know that to grow you need to be learning
more, but you don’t even have time to keep up with your
industry changes let alone the changes in global business
and how to improve it all … Business education has
moved into a new realm, with business mentoring and
coaching taking over from traditional books and seminars
so you get the right information at the right time. Think of
it as an entrepreneurial degree using your business as a
case study…

13. Accountability & Recognition
 6 … You need a Coach, someone to hold you
accountable, someone to demand a profit, to demand
results, someone to push you, cajole you and hopefully
more often than the rest … congratulate you on a job well
done …Being a business owner can be a lonely job,
having a sounding board, a mentor and coach, a friend to
talk with and go see about your business problems is just
a small part of what a coach does, but often it can be the
most valuable …

14. Clarity & Focus
 7 … You need someone who can see the forest for the
trees, an outsider who isn’t blinded by the industry and by
too many years in your business … Running your own
business is like any part of life, often you need an
outsider to see the simplest of things. Often you need a
business coach to ask the tough questions so you’re on
track … Join the many other business owners around the
country, take the step before your competition does …
 call New Rules Strategies - Greg Winokur, Inc today …

15. R.E.M. Coach
 What is R.E.M. you say? Retail Environment
Management, an exclusive concept developed by
New Rules Marketing that involves everything
that a consumer encounters once they enter your
store.

16. It includes:
 Proper Merchandising and Selection
 Info-Fueling
 Zone Focused Signage
 Compelling Displays and Store Layout
 Proper use of Support Materials
 Well Trained Sales Associates

17. O.S.M.
 The Outside the Store Marketing Stuff…O.S.M.,
focuses on making shoppers out of consumers…
 R.E.M. converts these shoppers into BUYERS!

18. One Day Alignment – Needs Analysis visit
 Alignment Consultation
w/ owner or manager.
 Observation of the sales floor with owner
 Walk through of the store with owner
 Interview manager, assistant manager and a salesperson to determine possible sales suppressants.
 In-depth analysis using New Rules 25 point needs assessment checklist with the owner(s) of the
Company (includes discussion on all sales policies, procedures, goals, accountability,
communication, contests, pay, incentives, and sales management of the staff)
 Follow up evaluation (2 weeks following visit)

19. Exclusive One Day Visit
 One Day visit will include:
1) One full day of sales training with staff.
2) These sessions will teach salespeople sales and customer service skills using the Relationship
selling program emphasizing exceptional customer service and sales professionalism.
3) Introduction of a customer profile system for after the sale follow-up
4) Train sales staff on the proper methods of turning over sales
5) Train sales staff on telephone skills to encourage appointments for repeat and referral business
6) Owner/management will be given training forms to reinforce the Selling Program implemented
following the seminar
7) Evening dinner meeting with owner/management to discuss follow-up after the seminar to help
insure long term effect.

20. Exclusive Two Day Visit
 Two Day visit will include:
1) Two full days of sales training with staff - One day with half the sales staff and the next day with
the other half of the staff
2) These sessions will teach salespeople sales and customer service skills using Relationship selling
program emphasizing exceptional customer service and sales professionalism to create a life long
customer.
3) Introduction of a customer profile system for after the sale follow-up
4) Train sales staff on the proper methods of turning over sales
5) Train sales staff on telephone skills to encourage appointments for repeat and referral business
6) Owner/management will be given role-play forms and Relationship Selling Program test to
implement following the seminar
7) Evening dinner meeting with owner/management to discuss follow-up after the seminar to help
insure long term effect.