1. Gregg Levine
GLevine23@gmail.com ● Phoenix, AZ 85023
EXECUTIVE BIOGRAPHY
Gregg Levine has over 15 years of marketing, branding and loyalty experience and has
developed marketing programs for different companies utilizing guerrilla marketing, direct
marketing, social media marketing, and mass media advertising approaches. He has extensive
knowledge of budgeting, financial analysis, guest service initiatives and building marketing
plans. Notable is his four years as Director of Marketing for Vee Quiva Hotel & Casino, where
he developed and implemented a $3M property grand opening marketing launch strategy and
advertising campaign.
As an innovative brand and loyalty marketing executive, Gregg Levine strategically developed
marketing programs that maximized Vee Quiva Hotel & Casino’s exposure to the marketplace
while generating revenue growth and reducing expenditures. During Gregg’s four years as
Director of Marketing, he exceeded EBITDA budgets by 3%-7% each year.
One of Gregg’s greatest strengths is his leadership skills. He excels in giving others the correct
tools, advice and ongoing feedback to reach their goals. Gregg built training programs that
developed two Marketing Coordinators into Marketing Managers, a Players Club Supervisor
into a Marketing Coordinator position and three Players Club Representatives into Players Club
Supervisor positions. He also developed a guest service training and incentive program for the
Players Club department which resulted in guest survey scores of at least 90% each month, a
year over year increase in new member sign ups by 25% and e-mail address acquisitions by over
30%. In April 2016 the property was awarded “Best Overall Service” in the Native Southwest
category of the Casino Player magazine.
As a Marketing Manager, Levine played a crucial role in establishing and launching a four tier
loyalty reward program from a previous one card reward program. The key tasks he handled
were reinvestment, qualification criteria, benefits for each tier, and creative direction/copy for
all collateral. The new reward program increased visits and revenue per visit from guests that
ended the year in the top three tiers which equated to 40% of our active guests but over 80% of
the gaming revenue.
Gregg has worked with three different advertising agencies: A.D.D. Marketing and Advertising,
Creative Entertainment Group and Hadley Media developing marketing strategies for clients
such as Fox, Scion, Paramount Pictures, and local bars/nightclubs in Phoenix and Scottsdale.
During the summer after his junior year of college, Gregg was the Manager of a Mobile
Marketing tour that promoted the TV show Extreme Dating throughout the Midwest, East coast
and Florida.
Gregg Levine holds a Bachelor of Science in Business Administration at Arizona State University
with a Minor in Mass Communication. He has also attended Rapport Leadership Breakthrough
One training and completed the Executive Development Program from the University of
Nevada, Reno. Gregg currently resides in Phoenix with his wife, two sons and dog.