TDWI World Conference, Las Vegas, NV, 2014

1. Pressing the Advantage
February 24, 2014
Disruptive Acceleration with DataViz & Analytics at Cisco

2. Cisco designs, manufactures, and sells networking and other products related
to the communications and information technology industry worldwide.
John Chambers’ stated goal is to be the #1 IT company in the world

3. Cisco Confidential 3©2014 Cisco and/or its affiliates. All rights reserved.
Gregory Lewandowski
@lewandog
Analytics CoE Lead
Data Science
Data Visualization
Greg Blair
IT Manager, BI and Data Platforms
Self Reliance
Data Visualization

4. Cisco Confidential 4©2014 Cisco and/or its affiliates. All rights reserved.
John Chambers – 2013 CIO Summit
“We’re customer driven. Many
of the market transitions we’ve
ridden were from listening to
customers saying ‘Here’s
where you need to go.’ ”

5. Cisco Confidential 5©2014 Cisco and/or its affiliates. All rights reserved.
ENABLE THE CREATIVE
AND CURIOUS

6. Cisco Confidential 6©2014 Cisco and/or its affiliates. All rights reserved.
HOW?

7. Cisco Confidential 7©2014 Cisco and/or its affiliates. All rights reserved.
Old School
Traditional BI delivery
models…and processes
 Too slow
 Too expensive
 Too inflexible
From hampered to
happy
From functional to
cross-functional
From idea to execution
Moving from
information to
understanding
Constantly Changing BI and Analytics Environment

8. Cisco Confidential 8©2014 Cisco and/or its affiliates. All rights reserved.
BI from Both Sides:
Ownership and Collaboration
Between Business and IT
Some of this stuff actually works…
Jill Dyche

9. Cisco Confidential 9©2014 Cisco and/or its affiliates. All rights reserved.
IT Thinks…
 The business will make mistakes
and bad decisions
 Not enough governance
 BI is for end-users to use; not create
 The business doesn’t even know
their requirements
 We’re saving business from
themselves!!
 Too slow…
 Too expensive…
 Too much process
 Lack of flexibility
 You just don’t get it…
 Did I mention too slow and too
expensive?
Business Thinks…

10. Cisco Confidential 10©2014 Cisco and/or its affiliates. All rights reserved.
Seriously? Seriously?

11. Cisco Confidential 11©2014 Cisco and/or its affiliates. All rights reserved.
Balance…Is
Self-
Reliance
Business Value Sandbox Agility
Control…Was
Gate-
keeper
Protect
Performance
Process Inflexible

12. Cisco Confidential 12©2014 Cisco and/or its affiliates. All rights reserved.
Old School
Traditional BI delivery
models…and processes
DataViz Community
 Teaching
 Consulting
 Community building
 Leading change
 Too slow
 Too expensive
 Too inflexible
From hampered to
happy
From functional to
cross-functional
From idea to execution
Moving from
information to
understanding
Differentiating data
communication
Interactive
Immersive
Constantly Changing BI and Analytics Environment

13. Cisco Confidential 13©2014 Cisco and/or its affiliates. All rights reserved.
Visual Discovery: Unleashing
the Next Wave of Self-Service BI
Some of this stuff actually works…
Cindi Howson

14. Cisco Confidential 14©2014 Cisco and/or its affiliates. All rights reserved.
DataViz Community
• Education
• Reading recommendations
• Books - must Reads, advanced topics, other
• Articles & white papers – consistent cadence
• Social Media
• #dataviz Twitter feed & suggested tweeters
• LinkedIn group suggestions
• Videos – linked and produced
• Blogs
• Well-known DataViz bloggers
• Our own weekly blog
• Calendar of Events
• Links to Partner Communities
• Training
• Consulting

15. Cisco Confidential 15©2014 Cisco and/or its affiliates. All rights reserved.
Old School
Traditional BI delivery
models…and processes
DataViz Community
Self Reliance
 Teaching
 Consulting
 Community building
 Leading change
 2 weeks to prod (max)
 On-the-fly
enhancements
 Fanatical users
 Viral growth
 Too slow
 Too expensive
 Too inflexible
From hampered to
happy
From functional to
cross-functional
From idea to execution
Moving from
information to
understanding
Differentiating data
communication
Interactive
Immersive
Anybody can be a “Data
Producer”
Focus on the business
Constantly Changing BI and Analytics Environment

16. Cisco Confidential 16©2014 Cisco and/or its affiliates. All rights reserved.
Some of this stuff actually works…
The Promise of Self-
Service BI
Claudia Imhoff
Lyndsay Wise
DIY BI and Analytics

17. Cisco Confidential 17©2014 Cisco and/or its affiliates. All rights reserved.
Filling a Gap
Engage
the Analyst
Community
Re-Imagine
Enterprise BI
Increase
Productivity
Flexibility
Relevance Through Self-Reliance
Organic
Growth
Ease of
Doing
Business
Pride of
Ownership

18. Cisco Confidential 18©2014 Cisco and/or its affiliates. All rights reserved.
Sites

19. Cisco Confidential 19©2014 Cisco and/or its affiliates. All rights reserved.
Detailed Growth

20. • Streamlined
engagement
• 2 meetings –
2 weeks
• Unobtrusive
Governance
& Operations
• Support and
maintenance
• IT
integrations
• Centrally
managed HW
and SW
resources
Server Support
EngageGovern
IT is Responsible For…

21. • Manage
your own
deployment
• Manage
your own
learning
• Build your
own
dashboards
• Bring your
own data
BYOD BYOD
MYODMYOL
Business is Responsible For…

22. Cisco Confidential 22©2014 Cisco and/or its affiliates. All rights reserved.
With a change in leadership,
opportunities to make a difference were
apparent…
• Align to Corporate goals
• Align to VSME (vision, strategy,
metrics & execution)
• Provide clarity in budget and resource
allocation
• Better understand our customers

23. Cisco Confidential 23©2014 Cisco and/or its affiliates. All rights reserved.
• Simple
• Immersive
• Exploratory
• Immediate knowledge
• Collaborative
• Dares you to ask the next
question…
Operations

24. Cisco Confidential 24©2014 Cisco and/or its affiliates. All rights reserved.
• Drove transparency
• Standardized organizational metrics
(same platform)
• Process and Systems to support
pervasive collection of data
• Collaboration
• Organizational design
• Team rotations
• Budget structure
• Visibility to the Senior Leadership

25. Cisco Confidential 25©2014 Cisco and/or its affiliates. All rights reserved.
Old School
Traditional BI delivery
models…and processes
DataViz Community
Self Reliance
Analytics CoE
 Teaching
 Consulting
 Community building
 Leading change
 2 weeks to prod (max)
 On-the-fly
enhancements
 Fanatical users
 Viral growth
 Executive Sponsorship
 Services
 Community
 Culture
 Pilots
 Results
 Too slow
 Too expensive
 Too inflexible
From hampered to
happy
From functional to
cross-functional
From idea to execution
Moving from
information to insight
Differentiating data
communication
Interactive
Immersive
Anybody can be a “Data
Producer”
Focus on the business
Accelerate Cisco’s
competitive advantage
by changing the future
HQ org promoting
analytics
Constantly Changing BI and Analytics Environment

26. Cisco Confidential 26©2014 Cisco and/or its affiliates. All rights reserved.
Analytics is our core service…
However, we are in a unique position
Data Supply
Chain
Governance
Community Talent
Innovation
Culture

27. Cisco Confidential 27©2014 Cisco and/or its affiliates. All rights reserved.
Old School
Traditional BI delivery
models…and processes
DataViz Community
Self Reliance
Analytics CoE
 Teaching
 Consulting
 Community building
 Leading change
 2 weeks to prod (max)
 On-the-fly
enhancements
 Fanatical users
 Viral growth
 Data – Governance &
Supply Chain
 Community
 Talent
 Culture
 Brand
 Results
 Too slow
 Too expensive
 Too inflexible
From hampered to
happy
From functional to
cross-functional
From idea to execution
Moving from
information to
understanding
Differentiating data
communication
Interactive
Immersive
Anybody can be a “Data
Producer”
Focus on the business
Centralized org
promoting analytics
Accelerate Cisco’s
competitive advantage
by changing the future
Constantly Changing BI and Analytics Environment
What’s Next
for G2?

28. Cisco Confidential 28©2014 Cisco and/or its affiliates. All rights reserved.
John Chambers – April 2012 interview for Business Week
“Companies that don’t
change get left
behind.”

29. Thank you.

30. Q & A
Thank You!!