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Category Management Report
Tablet’ Brands Word of Mouth Assessment
(July 1, 2011)
Tablets Customer Satisfaction (CSI) Share of Word of Mouth
Samsung Velocity Viewsonic
Acer 6% 2% 2%
Apple Acer RIM
Acer
Archos Apple Nokia 2%
4%
Asus Motorola 6%
Archos
Dell 6%
HP Asus
Huawei
Huawei Dell 2% Apple
Motorola HP 35%
Nokia HP
1%
RIM Huawei Dell
Samsung 3%
Motorola Asus
Velocity
1%
Viewsonic Nokia
Archos
RIM 30%
-30% -20% -10% 0% 10% 20% 30% 40%
Samsung
Variation from Average
This information is based on analysis of 6,413 customer reviews published online on or before July 1, 2011 on popular websites like Amazon, Best
Buy and Cnet.com.
Only customer’s generated content is analyzed. Consumers’ opinions, without ownership reference, are not part of this analysis. The customer
generated content was located, authenticated, de-duped and aggregated for the analysis.
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Changes in Customer perceptions over time
CSI Trending for Leading Brands CSI Trending for Weaker Brands
1.4 1.15
Customer Satisfaction (CSI) Score
Customer Satisfaction (CSI) Score
1.35 1.1
1.3 Acer 1.05
Archos
Apple
Asus
1.25 HP 1
Dell
Motorola
1.2 0.95 Velocity
RIM
Viewsonic
Samsung
1.15 0.9
1.1 0.85
Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011
HP TouchPad Tablet was introduced just a few days ago with an enthusiastic number of reviews and remarkably high Customer Satisfaction score. However it is not
appearing on the Trending charts above because there is no sufficient history yet to plot.
Trend – It appears that the tablets with proprietary operating systems outperform Android counterparts, in terms of Customer Satisfaction, as they come
to the market. See the chart on the following page.
©Amplified Analytics Inc. 415-742-2580
206 Water Street, Pt. Richmond, CA 94801 info@amplifiedanalytics.com

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Please follow the links to HP Touchdown, RIM PlayBook, and Motorola Xoom, verbatim if you want to read what the customers say about their experiences.
For more detailed analysis, please request Customer Intelligence Analysis for specific segment of this category.
©Amplified Analytics Inc. 415-742-2580
206 Water Street, Pt. Richmond, CA 94801 info@amplifiedanalytics.com