This document discusses experiential marketing, which focuses on allowing consumers to experience a brand through interactive activities. Experiential marketing goes beyond traditional advertising by immersing consumers directly in the brand. The goal is to create memorable experiences that appeal to both rational and emotional sides of people in order to build brand loyalty. Examples provided include events, portable exhibitions on wheels that travel around cities, and street marketing.
2. How can companies take marketing to a whole new level
and involve their customers?
The Answer is:
Experiential
Marketing
3. Experiential Marketing
is a form of advertising that focuses
primarily on helping consumers
experience a brand.
It is a cross-media promotional activity
which encourages two way interaction
and direct physical immersion into a
brand.
Experiential marketing is more than a
billboard or advertisement. It is
certainly a strategy that has the
potential to go viral.
4. Traditional marketing relies on communicating
the benefits of your product or service.
Experiential marketing takes it one-step
further. It draws your potential customers in
and gets them to experience your product or
service.
The experiences of the consumer results into
Brand Loyalty.
The Goal of Experiential Marketing thus is to
appeal both to the rational and emotional
sides people have so the consumer has a
product or service experience that is truly
memorable.
Rationale and Goal
6. How to Improve Experiential
Marketing:
1. Give the users something to talk about.
2. Give users the opportunity to truly experience
your product or service.
3. Utilize this feedback to continue to innovate your Product.
4. Take the Good and the Bad.
5. Utilize Social Media.
7. It is typically a
real-life event that
the consumer can
participate in.
8. Experiential Marketing is the way
customers experience the brand each time
that makes an impact on their minds and
helps with purchasing decisions.
One of the interesting concept that evolve
with the Experiential campaigns is the
Portable Exhibition or
Exhibition-on-Wheels.
9. Exhibition-on-Wheels
The designers will display their products in
special portable stands on wheels which will be
traveling around the city.
They choose this fresh and innovative way of
exhibiting to keep all extra costs to the minimum
and the fun level to the maximum.
Trailers are scaled for affordable mobile
outreach, marketing activations, sales and brand
support.
Exhibition-on-Wheels is a Portable Exhibition.
