2. POP-UP Outlet or POP-UP Store
is a short term temporary retail space.
“You can pop up out of anywhere, fold
up and then go to the next location”
Pop-up is where online meets offline. They are usually
built inside a car or a bus. Pop-up stores help brands
achieve wider reach without binding them to a
location.
3. The advantage of this kind of Pop-Up store is that it can go
wherever the crowds are.
The store has interactive displays and even allows users to test
drive the Model.
4. Pop-Up Stores are great at creating Brand Value,
Generating Sales and increasing Customer Satisfaction.
Affordability
Low in Cost
Short Term Commitment
Selective Approach
Generating Buzz
Fantastic Marketing Tool
Brand Extension
Extend your Audience Reach
6. How to set up a POP-UP Store
Look out for Best Location
Identify location as
per your target audience.
Design a Mobile Space
Design a interactive
mobile store to hold
the audience attraction.
Provide Technology Solution
Enable strong internet connection
for best customer experience.
Create a BUZZ
Social Media,
Tele Calling,
Flyers