How to use video online to increase your bottom line.And your exposure to your target market.

1. Griot’s Roll
Film Production
&
Service, Inc.

2. Rules For A Successful
Small Business Advertising
Campaign.
• You only need one message.
• Make your message creditable.
• Test and re test your campaign.
• Give your message to your target only.
• Create Curiosity.
• Give them a call to action.

3. If a picture is worth a thousand words
then a video is worth a million!

4. Benefits of Using Video
• Increase sales revenue
• Make a good first impression
• Build relationships with customers
• Convert visitors to customers
• Generate increased excitement about
your product or service
• Build credibility through a TV image:
Be the “Expert”
• Create a more compelling message
• Keep current customers excited

5. How Much Video Is Being
Viewed?

6. Who Is Watching Online
Video?

7. How Are Business Using
Video on the Internet?
• To educate: talk about your product or
services,unique selling points.
• To entertain, and inspire: Don’t just talk
about what you selling, what do you
believe what does your company stand
for.
• To introduce: people like doing business
with people they feel they know.
• To speard the word:video can be post
eveywhere online,fackbook,twitter,you
tube , tube mogul,etc.

8. What types of video
work?
• Educational video: Teach me something I
don’t know.
• Documentary video: Tell me something I
don’t know.
• Montages video: Show me who you are
quickly.
• Interactive video: Let me chooses what I
want to know.

9. What Are The Keys To
Video Marketing?

10. What Is The Goal of my
Video Marketing Campaign?
• To create traffic to my
website.
• To convert viewers to
sales.
• To educate.
• Come up with a plan of
action.

11. A Powerful Example
of Using Video

12. 11 Simple Steps in
Producing an Effective Video
• Develop script and setting
• Establish the cast
• Set the date
• Setup the location for taping
• Roll the tape, several takes
• Edit the raw video
• Include music and graphics
• Have a strong video marketing plan
• Convert to file
• Post to web
• Count your profits

13. Any Questions
Please Contact Us
• www.griotsrollproduction.com
• Blog: www.griotsroll.wordpress.com/
• E-mail us at:
griots@griotsrollproduction.com
• or call (212) 281-2286