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Okrugli stol: Popularizacija znanosti - zašto je Hrvatska
treba?



„PRIČAM TI PRIČU” -
komunikacijski alati za promociju
znanosti
                                            Prepared by: Zrinka Makovac
Ljudi pričaju priče tisućama godina.
Pričanje priča aktivira čitav mozak.
Pamtimo osjećaje, emocije.
Priče se vežu na memorirana iskustva.
„Think different”   „Yes, we can”
PRIČANJE PRIČA – JEDNOSTAVAN
ALAT ZA PROMOCIJU ZNANOSTI
FameLAB 2008
„Ljubav je kemija, a seks je fizika.”
Cjepiva       Papir      Rendgen   Električna energija




   DNA        Matematika   Računala           Internet



Znanstvena otkrića unapreĎuju život.
Bez znanosti nema gospodarskog
napretka.
GOSPODARSTVO I ZNANOST
• Globalno najveće investicije u znanost dolaze iz
  gospodarstva.
• Brojne kompanije investiraju u razvoj i znanstvene
  projekte, koji su često i sastavni dio njihovih DOP
  strategija.
• U Hrvatskoj svega 200 tvrtki aktivno provodi DOP
  strategiju, prema podacima HUP-a.
• Samo 26% tvrtki jugoistočne Europe ima
  implementiranu DOP strategiju.
R&D
Investicije
Source: boose&co
GOSPODARSTVO I ZNANOST – primjeri
suradnje
Mediji



  Znanost                    Biznis



Zajedno mijenjajmo svijet.
Važno je znati, a još je važnije razumjeti.
HVALA NA PAŽNJI.




                   Prepred by: Zrinka Makovac

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Komunikacijski alati za promociju znanosti