7. Typology of strategies Efficiency Responsiveness Learning Efficiency Learning Responsiveness
8. Typology of strategies LEARNING International strategy « Miniature replica » of parent Centralised decision making I.E. Hilton Carrefour Production and marketing function in each host “ Trying to create value by transferring core competencies to foreign markets where indigenous competitors lack those competencies. ”
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10. Typology of strategies EFFICIENCY Global strategy Centralised decision making Global integration I.E. Standardized product The wireless industry, the credit card industry (American Express) Dispered value/supply chain “ Strategy focusing on increasing profitability by reaping cost reductions from experience curve and location economies. ”
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12. Typology of strategies RESPONSIVENESS Multi-domestic strategy “ Strategic and operating decisions are decentralized to Strategic Business Units in each country to allow products to be tailored to the local market.” De-centralised decision making Local operations I.E. Johnson & Johnson
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14. Typology of strategies Transnational strategy EFFICIENCY RESPONSIVENESS LEARNING “ A combination of the multi-domestic and global strategies. Firms seek to achieve both global efficiency and local responsiveness.” Joint decision making Dispersed value chain Flexibility I.E. Verifone, a subsidiary of Hewlett-Packard
