1. Rethinking
AdWords

2. The Current Model IsAgencyFee
Ad Spend +-
+-

3. It rewards agencies for
spending
your money
instead of
making
you money

4. Why Not
Manage
ROAS?

5. ROAS is lacking a key dimension....
The Problem
AdSpend
Revenue

6. VOLUME
ROAS doesn’t account for....
AdSpend
Revenue
Volume

7. ROAS can be Misleading

8. Ad Spend: $2,000
ROAS=400%
Revenue: $8,000
“Keep your
eye on the
ROAS”

9. Ad Spend: $500
ROAS=400%
Revenue: $2,000
“Keep your
eye on the
ROAS”

10. Ad Spend: $500
ROAS=400%
Revenue: $2,000
“Keep your
eye on the
ROAS”
If you only looked at ROAS
you might have missed the
fact that your revenue just
fell by 75%

11. Ad Spend Revenue
$500 $2,000
$1,000 $4,000
$1,500 $6,000
$2,000 $8,000
..... .....
ROAS=400%
In all of these (very different) cases

12. ROAS=400%
In all of these (very different) cases
But
you’d
rather
be
here
Ad Spend Revenue
$500 $2,000
$1,000 $4,000
$1,500 $6,000
$2,000 $8,000
..... .....

13. SPENDING A LOT
MAKING A LOT

14. Don’t Spend
orMore Less

15. SPEND
BETTER

16. OUR MODEL
Pay us to make it better
or don’t pay at all

17. key performance indicatior
Profitability
X
Volume
G8A KPI

18. Total Revenue
Cost per Acquisition
key performance indicatior
G8A KPI

19. Total Revenue
Cost per Acquisition
key performance indicatior
G8A KPI
Take a peek
under the hood:
See the math..

20. Want To Learn More?
CONTACT US:
sales@group8a.com | group8a.com | 646-374-8771