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1. WHAT NETIZEN
TALK ABOUT
“RAIN”
GROWMINT.COM
ON DIGITAL
MEDIA?

2. FINALLY!
HUJAN
After waiting for more than 6
months, the rain (hujan) finally
came

3. BUT,
WHAT PEOPLE SAID,
About the rain that has came
in some region in Indonesia?

4. D u r i n g 1 s t N o v e m b e r ,
T h e y s e a r c h s o m e t h i n g
a b o u t h u j a n
T h e y s p r e a d k e y w o r d
" h u j a n " o n s o c i a l m e d i a
Indonesian people
have talked about
"HUJAN" on digital
media

5. RESPONSE JOURNEY ABOUT
"HUJAN"
w w w . g r o w m i n t . c o m
HUJAN
At the beginning of November,
to coincide with the rainy
season arrives, many people
start looking for something in a
search engine with keywords
"HUJAN"
They also start to
'celebrate' the rain
season with keyword
"HUJAN" on their social
media account

6. "HUJAN"
become top search keyword on Google Trend
More than 10K people search "HUJAN" on Google

7. 3 November
Keyword search trends "RAIN" increased
Source: Google.com/trends

8. What people Search
about "HUJAN"?
Most of them search the rain picture, search rain location, and
search brand related with rain (i.e. rain coat)
Source: Google.com/trends

9. H O W
A B O U T
R A I N O N
S O C I A L
M E D I A ?

10. Tweet about
"HUJAN"
increase 3 times
when rain come
Peopla talk about rain fall first time
after 6 month
Associate everything with rain
Statistics?
Before rain, there are 8K tweet per day
in average
When rain fall, more than 40K tweet in
a day posted by twitter users
ON TWITTER

11. Most of them
are celebs
Most influencer talk
about:
Say thanks, finally rain is falling
Associate the rain with November, and
post song related with rain
Build joke related rain
News related with rain
Statistics?
The analysis based on most RT and
favourite per tweet
"HUJAN" influencer on twitter

12. MOST OF
INDONESIAN
POST
HAPPINESS
ABOUT RAIN

13. IS RAIN BECOME
OPPORTUNITY FOR
BRAND CONTENT?

14. HUMAN INTEREST | MOMENT |
ASSOCIATE WITH BRAND
WHAT CAN BRAND POST ABOUT RAIN

15. #GROWMINTINSIGHT
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