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Session 2
Business Growth Blueprint
Session 2
Agenda
● Session 1 Review
● Retention
● Shareability
● Customer Journey
● Growth Opportunities
● Homeplay
Session 1
● Your Values
● Ideal Customer
● Discovery
● Exploration
● Conversion
● Experience
● Revenue
● Did a quick website review
Retention
Keep people coming back
Offers and reminders
Updates
Relationship building no sales
Shareability
How can you make your own
product shareable?
Competitions
Tools
Discounts
Free delivery for shares
Make something very easy
The journey
1 - Personal values
Janet
She Values:
● Meeting new people
● Bringing people together
● Wholesome food and wine
● Fun and laughter
● She’s a Romantic
● Down to earth and relatable
Owns a small restaurant that
provides meals for special
occasions
Jason
His Values:
● Enjoys making money
● Buys the latest fashions
● Loves sports cars
● He enjoys being in control
● He’s single
● Does everything himself
● Fitness Junkie
Owns a small restaurant that
provides meals for special
occasions
2 - Ideal customers
Madonna
Age 25-35
● Single
● Enjoys the best money can buy
● Fashion Concious
● Confident
● Gym junkie
She like to shop at every
opportunity and often makes spur
of the moment decisions
Malcolm
Age 40 - 50
● Family man
● Enjoys good value for money
● Respects others
● Enjoys a good laugh
● Likes things to go smoothly
● He’s health conscious
He generally does research before
making a decision
Creating Ideas
How can you add shareability?
Write down
ideas
It does not matter how small they
are, in fact the smaller the better
Small business, Small budgets,
Speed, Ingenuity
The quicker your idea can be
implemented the better for growth.
I.C.E.
<span>Powered by <a href="http://www.statuspage.io">StatusPage</a></span>
http://blog.statuspage.io/we-owe-25-of-our-growth-to-one-line-of-code
“Some of the customers that have come to us this way are huge accounts like
Cisco, Adobe, Contactually, BlazeMeter, Barracuda Networks,
Take-Two Interactive, and Chartio”
Next week...

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BGP2 - Retention, Shareability, Customer Journey, Growth

  • 2. Session 2 Agenda ● Session 1 Review ● Retention ● Shareability ● Customer Journey ● Growth Opportunities ● Homeplay
  • 3. Session 1 ● Your Values ● Ideal Customer ● Discovery ● Exploration ● Conversion ● Experience ● Revenue ● Did a quick website review
  • 4.
  • 5.
  • 6. Retention Keep people coming back Offers and reminders Updates Relationship building no sales
  • 7.
  • 8. Shareability How can you make your own product shareable? Competitions Tools Discounts Free delivery for shares Make something very easy
  • 10. 1 - Personal values
  • 11. Janet She Values: ● Meeting new people ● Bringing people together ● Wholesome food and wine ● Fun and laughter ● She’s a Romantic ● Down to earth and relatable Owns a small restaurant that provides meals for special occasions
  • 12. Jason His Values: ● Enjoys making money ● Buys the latest fashions ● Loves sports cars ● He enjoys being in control ● He’s single ● Does everything himself ● Fitness Junkie Owns a small restaurant that provides meals for special occasions
  • 13. 2 - Ideal customers
  • 14. Madonna Age 25-35 ● Single ● Enjoys the best money can buy ● Fashion Concious ● Confident ● Gym junkie She like to shop at every opportunity and often makes spur of the moment decisions
  • 15. Malcolm Age 40 - 50 ● Family man ● Enjoys good value for money ● Respects others ● Enjoys a good laugh ● Likes things to go smoothly ● He’s health conscious He generally does research before making a decision
  • 16.
  • 18. How can you add shareability?
  • 19. Write down ideas It does not matter how small they are, in fact the smaller the better Small business, Small budgets, Speed, Ingenuity The quicker your idea can be implemented the better for growth.
  • 21. <span>Powered by <a href="http://www.statuspage.io">StatusPage</a></span> http://blog.statuspage.io/we-owe-25-of-our-growth-to-one-line-of-code
  • 22. “Some of the customers that have come to us this way are huge accounts like Cisco, Adobe, Contactually, BlazeMeter, Barracuda Networks, Take-Two Interactive, and Chartio”