2. Get To Know Each Other
Startup Growth Talk
The Bullseye Framework
How We Will Do It
#BullseyeAth
3. If you don’t know each other,
now it’s time for you to do so.
Feel free to introduce yourself
and chat about what
you’re working on.
Let’s Get
To Know
Each Other
#BullseyeAth
4. Let’s see some examples of startups
with outrageous growth and
understand the dynamics of traction.
Unfortunately, state-of-the-art
product development is not enough.
Startup
Growth
Talk
#BullseyeAth
5. A startup is a company designed to
grow fast...The only essential thing is
growth. Everything else we associate
with startups follows from growth.”
– Paul Graham
The #1 reason that we pass on
entrepreneurs we’d otherwise like to
back, is their focusing on product to
the exclusion of everything else.”
– Marc Andreessen
8. They spent too much
time on the product
and not enough time
on growth and
distribution.
The Ugly Truth
9.
10. About the
Traction
Book
Gabriel Weinberg is the Founder & CEO of
DuckDuckGo, the search engine that doesn't
track you with over a billion searches in 2013.
Previously he was the Co-founder & CEO of
Opobox, which was sold to United Online in
2006 for $10 million.
Justin Mares is the former Director of
Revenue at Exceptional, a software company
that Rackspace acquired for 8 figures in 2013.
He has previously founded two startups (one
acquired, one bust) and runs a growth meetup
in San Francisco.
#BullseyeAth
32. 1. Brainstorming
The goal in brainstorming is to come
up with reasonable ways you might
use each traction channel.
You should know what marketing strategies have
worked in your industry, as well as the history of
companies in your space. It’s especially important
to understand how similar companies acquired
customers over time, and how unsuccessful
companies wasted their marketing dollars.
33. 2. Ranking
The ranking step helps you organize
your brainstorming efforts.
Which traction channels seem
most promising right now?
Which traction channels seem
like they could possibly work?
Which traction channels seem
like long-shots?
34. 3. Prioritizing
Now identify your inner circle: the
three traction channels that seem
most promising.
The goal is not to to waste valuable time finding
your successful traction channel by testing
channels sequentially when you can do so
equally well in parallel.
35. 4. Testing
The goal of this step is to find out
which of the traction channels in your
inner circle is worth focusing on.
When testing, you are not trying to get a lot of
traction with a channel just yet. Instead, you are
simply trying to determine if it’s a channel
that could work for your startup. Your main
consideration at this point is speed to
get data and prove out your assumptions.
36. 4. Focusing
The goal of this focusing step is quite
simple: to wring every bit of traction
out of the traction channel.
At any stage in a startup’s lifecycle, one traction
channel dominates in terms of
customer acquisition.
37. Repeat The
Process
If everything fails, the good
news is you now have data
from all the tests you just did.
Now you know what types
of things are, and are not,
resonating with customers.
#BullseyeAth
38. How Should
We Do It?
Present a very specific startup growth topic
A startup presents their startup growth strategy
Discuss and work on teams on how to solve
startup growth issues that participants
may have
#BullseyeAth