The New Market Research for Fast Moving Advertising Agencies. Get accurate consumer insights, uncover opportunities, avoid mistakes, and impress your clients.

1. To watch the recoded webinar, CLICK HERE

2. Today’s presenters John WilliamsonCEO | Qualvu Duncan HornerDirector | Agency Group To watch the recoded webinar, CLICK HERE

3. Today’s presentation is Not about us To watch the recoded webinar, CLICK HERE

4. Today’s presentation is not about you To watch the recoded webinar, CLICK HERE

5. Nor about your clients To watch the recoded webinar, CLICK HERE

6. Itis about your clients’ consumers To watch the recoded webinar, CLICK HERE

7. And how consumers can… set you apart help you avoid mistakes uncover opportunities help sell your ideas help you create new value to your clients To watch the recoded webinar, CLICK HERE

8. consumers are changing, big time. If you keep pace, you win. To watch the recoded webinar, CLICK HERE

9. Mobile and web technology are transforming… …how consumers shop …how they communicate and interact …their expectations on speed and convenience …how they connect with brands

10. In 2010… …mobile subscribers surpassed 5 billion The world population is 6.8 billion Over 70% of the world’s population now have a mobile phone To watch the recoded webinar, CLICK HERE Source: The Growth of Mobile: Stats and figures that will shock you! By SybaseInc

11. Advertising is changing To watch the recoded webinar, CLICK HERE

14. Market research is changing To watch the recoded webinar, CLICK HERE

15. THE OLD WAY For you and your clients Long lead times Costly …and for the consumer Out-of-context feedback Face-to-face (ideal) Groups (not always ideal) To watch the recoded webinar, CLICK HERE

16. There is a new way to gain consumer insightsToday, we’ll to show you how To watch the recoded webinar, CLICK HERE

17. The new way Qualitative Research To watch the recoded webinar, CLICK HERE

19. Stream-of-consciousness feedback

20. 24x7: Any consumer, anywhere

21. Real: In-the-moment, candid

22. Continuous communication between brands and consumersTo watch the recoded webinar, CLICK HERE

23. Faster. To watch the recoded webinar, CLICK HERE

24. You need the truth faster

25. easier. To watch the recoded webinar, CLICK HERE

26. streamlined Video Search Qualvu Dashboard Create Project Qualvu Mobile Video Collection Qualvu Video Report

27. Has to be the right people Non-professionals Vigorously Screened Any geography Even the low incidence Proprietary Panels Webcams Flip Cams Smartphones …or we arm them. TruthIndex™ Algorithm

28. Less expensiveand better To watch the recoded webinar, CLICK HERE

30. Current standard

31. Solid when group interaction & dynamics required

32. Online synchronous video

33. Global reach in IDI setting

34. F2F, non-verbal, richness of visual + voice

35. No travel

36. Limited scale, speed

37. Probing however human inhibitors + bias

38. Online asynchronous video

39. Global reach in personal diary setting

40. Highly scalable

41. Relies on personal, solo feedback for depth + richness

43. Least expensive option

44. Highly scalable and global

45. Message board and live chat options

48. Deliver FAST intelligence, with better quality insights

49. Increase the value of agency-driven qualitative through innovative, truthful data

50. Bring insights to life through online video reportsTo watch the recoded webinar, CLICK HERE

51. Not just a report : Better intelligence. Backbone of Your Ideas Expert Analysis & Findings Integrated Voice of the Consumer

52. Other key innovationsconnecting you to consumers To watch the recoded webinar, CLICK HERE

53. Qualvu build-your-own You: Empowered Transparent and adjustable costs Customize your Deliverable Any consumer, anywhere, any time Proven To watch the recoded webinar, CLICK HERE

55. Particularly effective for ethnos or on-the-go

56. Dynamic participant notification

57. Cost-effective, innovative, and app is freeQualvu mobile App

58. Don’t just take our word for itreal success stories To watch the recoded webinar, CLICK HERE

59. Ad concept testing OBJECTIVE How people reacted to an ad concept, and if there were any changes that needed to be made in order to optimize the campaign. METHODOLOGY Carefully watching participants reactions on camera, Leo Burnett team assessed whether the edgy concept would resonate among all audiences. SUCCESS! Candid video output used to "sell" the campaign to BOD and crucial retail partners. To watch the recoded webinar, CLICK HERE

61. Show me! What is spicy all about?

62. The perfect spicy chickenmeal and setting spicy chickenSUCCESS! Trend Influence won the business and more meaningful creative

63. “Time savings was HUGE for us. Doing this with a traditional approach would have meant weeks, which we didn’t have.” “These video chapters became the lifeblood of the strategy that we presented in our meeting when we won the business. Video validated our approach creatively and clearly was a winning move. The creative that it fueled won the pitch but also drove a campaign that, when launched, exceeded all sales goals.” -Beverly Andersen, Trend Influence

64. RECAP Breakthrough online video: Agency game changer You: Access to consumers anywhere, anytime Crucial voice in your new business pitches Validate creative Play a key role in concept development You as an innovator for your clients Ethnographic, emotional and candid truth To watch the recoded webinar, CLICK HERE

65. WHAT’S NEXT? Questions? Send to: qvmarketing@qualvu.com or on twitter (@qualvu) We’ll post answers online ASAP Download Case Studies Request a Demo! The Qualvu Agency Team standing by To watch the recoded webinar, CLICK HERE

66. Thank you! To watch the recoded webinar, CLICK HERE