1. GuaGuaBY GUADALUPE ALDANA

2. GuaGua is a luxury boutique that sells
quinceneara dresses, shoes and accessories.

3. GuaGua
 Glamorous
 Flawless
 Elegant
 Feminine
 Traditional

4. Big Idea
To be able to design quinceneara dresses to fit any shape and size. Change is good
but to always stay true that bit of tradition. We want to be able to give these young
girls a life time experience, where they feel comfortable and beautiful in the dress
they will forever remember. These dresses represent more then step forward they
represent a step into a beautiful and happy women hood.
 Mission Statement
 To be the best luxury quinceneara boutique in the world that meets every needs to our
customers.
 Vision
 We will to provide our customers with the best boutique shopping experience from
beginning to end, with a dress that tailored meet their every need, making the experience
unforgettable and magical as the special day approaches.

5. Target Market
Demographics:
• Female
• Primary girls age 14-15
• Secondary, women from ages 30-50
• Hispanic/Latino
• Upper Class
Psychographics:
• Fun, excited and loves enjoys looking
fabulous
• Brave, daring and willing to try
something new
• Works & Travels for great piece of art.
• Knows that quinceneara is once in a life
time for a women
Geographic:
• religious but doesn’t have to be
• Primary: NYC
• all over United States and all over the
world.
Behavior:
• Isn't worried about the price
• knows that this a one time purchase

6. Elements
Logo: GuaGua
 Color: Black for the logo, the store
is colorful with sparkly colors such
as; pink, yellow, grey, blue. Dresses
colors change with the season.
 Sound: Pop music; Justin Bieber
 Symbols:
 Motto: Qué hermosa te ves en ese
vestido!
 Creative element: all the dresses
are hand made and altered by the
tailor.

7. Element
 Product:
 Quinceneara dresses 25 new dresses are introduced every
season. Basic shoes and assesories that can potentially go
with the dress.
 Price
 The dress has creative embroidery and the price range is from
$2,500 to $35,000.
 Distribution:
 one boutique in NYC and you can see the catalog online but you
have to come in and try on the dress.

8. Positioning Brief
 Limited amount of dresses but these dress designed to fit every body type.
 Customer is involved, if there is a special element or color that the customer wants the dress to
have, the dress can be altered to the specific needs.
 GuaGua has a website that shows all the dresses and you can make an appointment there to see the
dresses and try them on.
 New dresses every season and follow up with all the new trends.
 Making the traditional dresses in a different styles, such as the long sleeves, competitive advantage.
 A tailor is available every day, with appointment.
 App, easily make a appointment, day, month or even years before.
 Through the App you can see the new line each season App will be offer all different languages,
prime language is going to be Spanish.

9. Creative Brief
Advertisement:
 social media
 celebrity endorsement with Selena Gomez and Demi
Lovato. We will have it
 magazines like Latina.
 We will have special promotion through email.
 Billboards
 Television: Univision

10. Why this will create the brand equity?
 Strong brand awareness through all the advertising and
promotion
 We will give customers exactly what they expect with great
customer service.
 The brand will be associated with celebrities and famous
people.
 Customer loyalty will happen because every though this a one
time purchase there friends and family members will choose
GuaGua too.