Here are some benchmarks we at https://guessbox.io have discovered after sending 100,000 during late 2017 and early 2018. Use this guide to help you with your email marketing, particularly cold email marketing. Register for the FREE Email Secrets Webinar Here: https://guessbox.webinarninja.com/webinars/15519/register

1. 2018 Cold Email Campaign Benchmarks
Let's get straight to the point, if you have the 2018 cold email campaign ​benchmarks
report here​ then you have an idea of what you can expect from your cold email
campaigns this year​.
Performance Based Benchmarks
Deliverability Rates 80% - 95%
Email Open Rates 60% - 65%
Response Rates 15% - 30%
CTR 0.5% - 3%
Conversation Rates (positively geared) 7% - 12.5% (or 30% - 50% of response
rate)
Spam Rate 0.5% - 1%
Unsubscription Rate 0.5%-1.5%
Note: ​Remember these are merely averages that we experienced, yours may be different
and will depend on the type of emailing you are doing.
Here are some things to ask yourself
● Is it your campaign automated, or is each email crafted perfectly for your prospect.
● Are you inserting personalization where you can?
● Are you following up with your prospects within 24 hours of them replying?
● Are you following up with then if they are NOT replying?
● Is your subject line less than 55 characters, is personal and in some cases intriguing?
● Are you sending from an authenticated email address / domain using a reputable
email service provider?
● Do you know if the emails on your list have been verified? If not, I suggest you do it to
avoid bounce backs and not harm your server reputation (which in turn will send
more of your emails straight to junk)
● Are you spacing your mail outs so as to not exceed your email limits and get throttled
for suspicious behavior?
● Are you honoring unsubscriptions?
● Are you keeping your emails short (under 5 sentences) with a clear call to action.

2. ● Are you testing your subject lines through websites like ​subjectline.com​ and
coschedule headline analyzer​?
Objective Based Benchmarks
Type of Objective /
Call to Action
Click Rate Response Rate Conversion Rate
Push for Meeting 3% - 4% 15% - 25% 5%-9%
Push for Sign Up 1.5% - 2% 10% - 12% 3% - 4%
Push for Ticket 0.5% - 1% 5% - 7% 0.5% - 1%
Push for Referral 2.5% - 2.7% 12% - 17% 7% - 10%
That’s it for now. Use this as a guide to improve your email campaigns this year. If you have
any feedback please don’t hesitate to ​contact us.
Don’t forget to ​register​ for the our first upcoming webinar on
January 16th, 2018.
GuessBox's Email Secrets: Strategies to Skyrocket Your Custom Acquisition via
Email
First 25 customers get in absolutely free, so don’t miss your chance!
Thanks & Merry Emailing in 2018!