From meeting room to living room in 10 easy steps

Company world Consumer world The Meeting Room The Living Room Boss = man with the check Boss = person with remote control Rules = Rules of Marketing Target = Consumer (PRP) Competition = Other Companies Success = Bond with Consumer Rules = Rules of Entertainment Target = audience (PRZ apping ) Competition = Other Programs Success = Bond with the Viewer Game = eliminate surprise Game = seek surprise Arena: Arena:

In 1O Easy Steps to Living Room From Meeting Room Company Truth Consumer Truth Company promise Advertising idea

Step 1 More research ,[object Object]

Step 1 More research ,[object Object],[object Object],[object Object],[object Object]

Step 2 Challenge your strategy ,[object Object],[object Object]

Step 2 Challenge your strategy ,[object Object],[object Object],[object Object],[object Object]

Step 3 Big Brains up Front ,[object Object],[object Object],[object Object]

Step 3 Big Brains up Front ,[object Object],[object Object]

Step 4 Create TIME ,[object Object],[object Object]

Step 4 Create TIME ,[object Object],[object Object],[object Object]

Step 5 Ban the Storyboard ,[object Object]

Step 5 Ban the Storyboard ,[object Object],[object Object],[object Object]

Step 6 Look for the scary part. ,[object Object]

Step 6 Look for the scary part. ,[object Object],[object Object]

Step 7 Never Direct the Director ,[object Object]

Step 7 Never Direct the Director ,[object Object],[object Object]

Step 8 Overspend on Production ,[object Object]

Step 8 Overspend on Production ,[object Object],[object Object],[object Object]

Step 9 Work untill it Works ,[object Object],[object Object],[object Object]

Step 9 Work untill it Works ,[object Object],[object Object]

Step 10 Think Next. ,[object Object]

Step 10 Think Next. ,[object Object],[object Object],[object Object],[object Object]

Thank you for the company. You were a great audience.

From meeting room to living room in 10 easy steps

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From meeting room to living room in 10 easy steps