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From meeting room to living room in 10 easy steps

Guillaume Van der Stighelen
co-founder Duval Guillaume à Duval Guillaume
29 May 2009••
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps
From meeting room to living room in 10 easy steps

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From meeting room to living room in 10 easy steps

29 May 2009••
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Business
Formation

A guidance for advertisers. How to produce commercials that perform well, not only in a meeting room environment, but also in a living room environment.

Guillaume Van der Stighelen
co-founder Duval Guillaume à Duval Guillaume
Publicité
Publicité
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From meeting room to living room in 10 easy steps

  1. Company world Consumer world The Meeting Room The Living Room Boss = man with the check Boss = person with remote control Rules = Rules of Marketing Target = Consumer (PRP) Competition = Other Companies Success = Bond with Consumer Rules = Rules of Entertainment Target = audience (PRZ apping ) Competition = Other Programs Success = Bond with the Viewer Game = eliminate surprise Game = seek surprise Arena: Arena:
  2. In 1O Easy Steps to Living Room From Meeting Room Company Truth Consumer Truth Company promise Advertising idea
  23. Thank you for the company. You were a great audience.
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