2. Growing up from a Brazilian bloodline, Gustavo
cut his teeth through years of manual labor work
and a struggling upbringing, defying all linguistic
and economical odds to where he is today.
Hailing from North Reading, Massachusetts and
currently studying at Full Sail University. Gustavo
Domingues is an esports CEO and a freelance
play by play commentator with a wide
experience with some of the biggest names in
esports.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Television Announcer
• Host
• Esports Announcer
Entertainer Archetype - Humorous,
light-hearted, and the life of any
party. Playful, and it’s contagious.
Above all, excited to help others get
more enjoyment out of life!
I provide through this archetype
through my interactive and high
energy commentary.
Play by Play Commentary for Sports and Esports Organizations
4. • DEMOGRAPHICS: 78% Male,
16-25 years old, Predominately
White, Single, College Educated,
Located internationally.
• PSYCHOGRAPHICS: Esports
viewers have broad/unknown
psychographics. Mostly college
students, with a high amount of
free time and they’re avid video
gamers.
• IDEAL AUDIENCE MEMBERS:
Benoit Jugnon, Broadcast
Manager (ESL), Tom Phillips,
Talent Manager (WWE), Amy Riley,
Senior Talent Recruiter (ESPN)
Recruiters & Hiring Managers at ESL, ESPN, and WWE
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level talent position in any company.
‣Connect with, and send a follow up
promotional email to, 25 ESL, WWE, and ESPN
team members on LinkedIn by December 31,
2020.
Mid Term: (2025)
• Lead a broadcast team or have a full time, traveling
on-screen role.
‣20k Twitter Followers by December 31, 2025.
Long Term: (2040)
• Establish an esports organization that helps aspiring
players increase sponsorships.
‣Save a total of $200,000, secure 5 business
partnerships by December 31, 2040.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Hosting 75%
Commentary 90%
Time Management 70%
Commitment 80%
SOFTHARD
Premiere Pro 50%
Play by Play 90%
Professional Writing 40%
Public Speaking 70%
SOFTHARD
7. I help professional esports and sports
organizations increase on screen quality by
entertaining and informing American
families through detailed and captivating
commentary.
PROMISE
8. CREDENTIALS
Work Experience:
• 2 years in Masonry
• 3 years as the CEO of an esports
organization
Education:
• High School Diploma, North Reading HS
• SportsCasting, B.S., Full Sail University (Exp. 2021)
Awards:
• Bi-linguistic Certification, Portuguese and
English
9. COMPETITION
Walter Creamer
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Entertainment Business,
B.S. at Full Sail University
Leadership Experience:
• None known.
Skills and Proficiencies:
• Customer Service - 1 Endorcement
Gustavo Domingues
Overall Online Presence:
• Less than 20 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, no social
media, URL not yet customized
• Grade: Poor, 10 out of 100
Industry Experience:
• 3 Year Freelance Commentary
experience with the biggest names and
companies in esports.
Education:
• Current student enrolled in SportsCasting, B.S. at Full
Sail University
Leadership Experience:
• CEO, Sinai Village, 3 years.
Skills and Proficiencies:
• No endorsements.
Overall Online Presence:
• 33 connections, banner image customized, professional
headshot, detailed summaries throughout profile with
one content piece, no articles published, incredibly
active on personal social media accounts, URL not
customized
• Grade: Average, 75 out of 100
10. COMPETITION
Devin Becker
Industry Experience:
• Professional eSports Commentator
For ESL
• Senior Product Design Engineer
• Lead Designer / Developer
Education:
• B.A. In progress, Sierra College
Noteworthy Experience:
• Years of technical work and multiple jobs in real estate.
• Lead role in ESL Gaming
Skills and Proficiencies:
• Javascript- 29 Endorsements
• HTML - 26 Endorcements
• Game Design - 27 Endorcements
Gustavo Domingues
Overall Online Presence:
• More than 200 connections, banner image customized,
professional headshot, abundant details throughout
profile, no articles published, lots of social media, URL
customized
• Grade: Stellar, 95 out of 100
Industry Experience:
• 3 Year Freelance Commentary
experience with the biggest names and
companies in esports.
Education:
• Current student enrolled in SportsCasting, B.S. at Full
Sail University
Leadership Experience:
• CEO, Sinai Village, 3 years.
Skills and Proficiencies:
• No endorsements.
Overall Online Presence:
• 33 connections, banner image customized, professional
headshot, detailed summaries throughout profile with
one content piece, no articles published, incredibly
active on personal social media accounts, URL not
customized
• Grade: Average, 75 out of 100
11. BRAND POSITION
Renewing a sense of community and
commitment in esports by establishing a new
level of hype and top level community driven
efforts.
GUSTAVO “UPMIND” DOMINGUES
Gustavo uses the username ”Upmind”
online, no real significance back when it was
made, but now it can signify Gustavo’s in
depth knowledge in his talents.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2013-2020 Penny Arcade eXpo East
‣ Boston, MA
• Sinai Village
‣ Chief Executive Officer | July 2017 - Present
• Multiple CSGO and Super Smash Bros Events
‣ Boston, MA + Orlando, FL
Digital Marketing
• Primary Content: Twitch stream where I promote different
companies and leagues through proactive and live content.
• Primary Tools: Twitter - promote streams through 30 sec.
promo videos; LinkedIn - network with industry pros and
scarcely publish articles highlighting some of the twitch
highlights
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase commentary skills and twitch
channel.
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level commentary pro with at least 8 yrs
of experience in the esports industry, Feb. 2020
Formal Education
• Complete SportsCasting, B.S. by expected graduation
date in 2021
Technical Skills
• Achieve Twitch Partnership.
• Achieve YouTube Partnership
• Creative Cloud Certification - January 2020
Soft Skills
• Writing Contracts and Invoices - State Stone Masonry,
2015-2019
• Bi-Lingual Certification - Massachusetts Gov,, Jun.
2019
14. Gustavo Domingues
In today’s entertainment space, entertainers
and talent are losing their grip on their viewers.
Viewers feel more disconnected and less involved
than ever. I come from the grassroots, no matter what peaks a company will
allow me to reach, I will forever stay grounded and focus on local and
charitable efforts. Above all, I will be adding a whole new level of genuine
content and reactions to events, rather than the cookie cutter personalities
that are churned out by today’s talents. Let’s grow, together.
“
