The role of ux in future health shared

The Role of UX in
Future Health
Dr Gyles Morrison MBBS - Clinical UX Specialist
Copyright © Clinical User Experience Association 2017. All Rights reserved.

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clinicalux.org
Dr Gyles Morrison @DrHyphen Doc Gyles Morrison gyles@clinicalux.org

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Optimised UX is
vital for the future
of healthcare
3Copyright © Clinical User Experience Association 2017. All Rights reserved.

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understandTo know and

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Understanding
The application of knowledge for
higher thought processes and
performing tasks
Knowledge
Facts, information, and
skills acquired through
experience or education.

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What is UX?
UX stands for User Experience
It relates to the experiences people have
when interacting with the designed world

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What is UX?
Experience involves
emotions, skills and
knowledge gained
from an interaction

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What is UX?
Interactions can be measured for their
usability, accessibility, and pleasure.

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Accessibility relates to
people being capable of
interacting with a product
or service regardless of
perceived inabilities or
challenges.
Examples include physical
disability, age or language.
Usability is about the
ease of use and
learnability of anything
that has been designed.
For example, a remote
for a TV you have never
used before should be
easy to use and its
functions quick to learn.
Pleasure correlates with
happiness in an
experience. It is key in
building trust,
developing loyalty and
ensuring repeated use
with a product or service.

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Good usability and accessibility
Not very fun

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Looks beautiful
Bad usability and accessibility

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Good usability, accessibility and pleasure
Good experience

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What is User Centred Design?
A design philosophy where the end-
user’s needs, wants, and limitations are
a focus at all stages within the design
process.

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Right
problem(s)
Double Diamond Design Process
Discover
Research
Develop
Ideate
Define
Understand
Deliver
Create
Right
Solution(s)
Problem
situation

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A medical philosophy where the
patient’s needs, wants, and limitations
are a focus at all stages of their care.
What is Patient Centred Care?

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Patients Like Products!
Designing
Request
Requirements
User research
Iterative
design
Evaluation
Final Solution
Production
Treating Patients
Presenting
complaint
History
Examination
Investigations
Check-up
Diagnosis
Treatment

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What is a UX Practitioner?
A professional who optimises the
usability, accessibility and pleasure of
technology and services

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What is a UX Practitioner?
Catalysts
/’kat(Ə)Ist/
noun
A substance that increases the rate of a chemical reaction without itself undergoing any
permanent chemical change.
“chlorine acts as a catalyst promoting the breakdown of ozone”
A person or thing that precipitates an event
“the prime minister’s speech acted as a catalyst for debate”

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What are UX practitioners?
Problem solvers
Expertise in:
• Problem finding
Discovering the real problems
• requires intellect to discover what is missing
• Problem shaping
“Reshaping” the problem so the problem solving process can begin or
continue
• Requires picking apart the problem and/or seeing it from different perspectives

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What are UX practitioners?
They win users and
influence stakeholders

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Enhance lives.
Make people happier.

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Where we need optimised UX
Healthcare Centres
End users
• Clinicians
Doctors, nurses, physios…
• Non-clinicians
Managers, academics….
• Patients
• Carers
• Friend’s relatives
Location
• Hospitals
• Community
• Specialist centres
Targeted groups
End users
• Chronically ill
• At risk groups
Age, gender, race, lifestyle
Location
• Hospitals
• Community
• Specialist centres
• Home
General Public
End users
• Anyone!
Active vs non active
Location
• Anywhere!
Home, work, holiday,
sleeping, commuting
Special situations
End users
• Anyone!
• Astronaut
• Deep sea diver
• Miner
Location
• Anywhere!
• Space
• Under the sea
• In a cave

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UX projects to work on
Healthcare Centres
Examples solutions
• Electronic Patient
Records
• Decision support
• Patient Portal
• Handover app
• Publicised bed state
• Polyclinics
Targeted groups
Examples solutions
• App for care pathways
• Digital screening tools
• Online communities
• Healthcare “buddy”
• Social gatherings
General Public
Examples solutions
• Wearable trackers
• AI triage
• Health monitors
• Health education app
• Health education @...
• Online access to health
record
• Health & wellbeing centres
• Patient Activation Centres
Special situations
Example solutions
• Space suit
• Diving suit
• Mining suit

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Business
PeopleSupplier
Hospitals
Start-ups
Government
Clinicians Non-Clinicians Politicians
CEO CIO
Patients
General Public
Chronically ill
Fit and healthy Carers
Hospitals
Start-ups
Corporates
GovernorsCIO
CCIO Staff
UX Unicorn
Product Owner
UXer
Coder
Sales
Marketing
Consultants

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Business
PeopleSupplier
End user/
consumer
Hospitals
Start-ups
Government
Clinicians Non-Clinicians Politicians
CEO CIO
Patients
General Public
Chronically ill
Fit and healthy Carers
Hospitals
Start-ups
Corporates
GovernorsCIO
CCIO Staff
UX Unicorn
Product Owner
UXer
Coder
Sales
Marketing
Consultants

@CUXASA
The Clinical UX Association
The leading
authority on
healthcare UX
We are an international group of
clinicians, UX specialists and IT
professionals who strive
to improve the quality of user
experience in healthcare across
the world. By working together, we
have the power to dramatically
improve the quality of UX in
healthcare for the benefit of all.

@CUXAUK
Optimised UX is
vital for the future
of healthcare

The role of ux in future health shared

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