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Changing Trends Books - Barnes & Noble vs. BordersWhoops – Amazon Kindle Movies – Blockbuster vs. Netflix vs. Redbox vs. TheatersWhoops – Time Warner & Comcast   TV – Time Warner & Comcast Whoops – Apple TV/Google TV Phones – Blackberry vs. TREOWhoops – iPhone & Android
Social web, is it real? 600 Million Users 100 Million Videos Watched Daily 100 Million Users
Facebook marketplace
63% + Under 45 years of Age
Number of Sides Per Agent
Find a realtor sites
Find the most active real estate agents Online tool aids consumers in shopping for Realtor April 27, 2010  By Matt CarterInman News Another agent match site for consumers that's taking a data-driven approach, NeighborCity.com, is trying an even more ambitious tack, building an algorithm that takes into account factors like how well agents do in negotiating on behalf of their clients. Cardella said Friday he couldn't wait to see HAR's Realtor Match, "but I think the problem with an MLS providing this technology is it's like the wolves guarding the sheep.“ An MLS, Cardella said, "Will always be stuck in the political quandary of the agent vs. the consumer, and the agent will always win because they are the ones paying the fees."
Consumer surveys & Trends
54%
81% Will Benefit
1.5 Million Realtor.com & Zillow iPhone apps 10 phone calls vs. emails to agent from iPhone Consumers may rate individual features of homes they view. Today’s new agent does not want office space, sales meetings or listing tours. In 2010, amount of office space per agent and cost increased while marketing and salaries decreased.
[object Object]
IPhones know where you are.
They show you homes for sale and open houses around you.
The IPad is the next big invention after the internet.
Apple does not use focus groups, but rather creates things people cannot imagine and cannot live without.,[object Object]
HAR’s Response
18,080 Free Realtor Websites
14,349 blog posts are created by 1,441 Member Blogs
Promote listings on social networking sites Twitter Accounts: 1,574 Tweets: 47,046
7,200 Free Agent Newsletters
Videos Viewed 90,972 times on
2,939 Agents are Surveying ClientsTotal Surveys Sent to Clients 68,435  (52% Completed)
5.9 Million Emails to Consumers / Year
2010 – Broker Listings Viewed 145,881,434 Times
2010 – 438,782 Email Leads to Brokers/Agents
2010– Broker Phone# was Clicked 419,222 times
2010– Click-Thrus from HAR.com to Broker/Agent Websites2,724,954 Times

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Bob Hale Fort Bend Presentation February 2011

  • 1.
  • 2. Changing Trends Books - Barnes & Noble vs. BordersWhoops – Amazon Kindle Movies – Blockbuster vs. Netflix vs. Redbox vs. TheatersWhoops – Time Warner & Comcast TV – Time Warner & Comcast Whoops – Apple TV/Google TV Phones – Blackberry vs. TREOWhoops – iPhone & Android
  • 3.
  • 4. Social web, is it real? 600 Million Users 100 Million Videos Watched Daily 100 Million Users
  • 6. 63% + Under 45 years of Age
  • 7.
  • 8.
  • 9. Number of Sides Per Agent
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Find a realtor sites
  • 15.
  • 16.
  • 17. Find the most active real estate agents Online tool aids consumers in shopping for Realtor April 27, 2010 By Matt CarterInman News Another agent match site for consumers that's taking a data-driven approach, NeighborCity.com, is trying an even more ambitious tack, building an algorithm that takes into account factors like how well agents do in negotiating on behalf of their clients. Cardella said Friday he couldn't wait to see HAR's Realtor Match, "but I think the problem with an MLS providing this technology is it's like the wolves guarding the sheep.“ An MLS, Cardella said, "Will always be stuck in the political quandary of the agent vs. the consumer, and the agent will always win because they are the ones paying the fees."
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 29. 54%
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. 1.5 Million Realtor.com & Zillow iPhone apps 10 phone calls vs. emails to agent from iPhone Consumers may rate individual features of homes they view. Today’s new agent does not want office space, sales meetings or listing tours. In 2010, amount of office space per agent and cost increased while marketing and salaries decreased.
  • 38.
  • 40. They show you homes for sale and open houses around you.
  • 41. The IPad is the next big invention after the internet.
  • 42.
  • 44.
  • 46. 14,349 blog posts are created by 1,441 Member Blogs
  • 47.
  • 48. Promote listings on social networking sites Twitter Accounts: 1,574 Tweets: 47,046
  • 49. 7,200 Free Agent Newsletters
  • 51. 2,939 Agents are Surveying ClientsTotal Surveys Sent to Clients 68,435 (52% Completed)
  • 52. 5.9 Million Emails to Consumers / Year
  • 53. 2010 – Broker Listings Viewed 145,881,434 Times
  • 54. 2010 – 438,782 Email Leads to Brokers/Agents
  • 55. 2010– Broker Phone# was Clicked 419,222 times
  • 56. 2010– Click-Thrus from HAR.com to Broker/Agent Websites2,724,954 Times
  • 57. $5.01 2010– Click-Thrus from HAR.com to Broker/Agent Websites 2,724,954 Times$5.01 x 2,724,954 = $13.65 Million
  • 58.