SlideShare une entreprise Scribd logo
1  sur  14
User Market
iOS App Mockups
iOS App Mockups
Revenue
Key Partnerships



CPG Manufacturers


Grocery Stores
Dieticians
Health Insurance Companies
Healthcare Providers
Cost Structure
















Revenue Projection
              12

              10

                8

                6
In millions




                4

                2

                0
                        1            2         3         4          5

                                Year 1       Year 2       Year 3       Year 4       Year 5
              Users         100000       200000       300000       400000       500000
              Recs          76800000     153600000    230400000    304800000    384000000
              Grocers       10           20           30           40           50
              Brands        20           40           60           80           100
Fooducate         GLDLX
Cost         $4.99             Free
Features     Separate Apps     One App
Rewards      None              Rewards / Coupons for Proper
                               Food

Categories   Only 2            Multiple: Medical, Allergies,
                               Religious

Recs         Basic             Coupons / GPS locator


UI           Busy / Clunky /   Simple / Beautiful / Fun
             Boring
Team GLDLX
We’re JUST RIGHT

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Example of Simple Storytelling