1.
Smarter Packaging:
Enabling Product Protection
and Brand Assurance for
Paper-based Packaging
Michael Marks
PACK EXPO | November 2014

2.
Has this ever
happened to you?

3.
©2014 H.B. Fuller Company
Customers have the power to
instantly influence your brand
And all is well with your brand perception
until something bad happens.

4.
What are some of
the leading causes
of package failure?

5.
Cold, damp, frozen environments.
Packages can lose over half of their initial strength.

6.
©2014 H.B. Fuller Company
Package misuse.
There’s often little control
over what the supply chain
does to your packages.

7.
Poor package
design.
Packages can be
functional, but not
optimized to meet
your needs.

8.
What are some of the
other industry trends
affecting packaging?

9.
Less impact on the environment.
One benefit of paper-based packaging is recyclability.

10.
Improving profitability.
Use less material and
optimize space.

11.
Retail trends.
Shelf-ready packaging that
is easy to open and display.

12.
12
Retail trends.
Protecting products
with boxes that do
not require knives.

13.
Consumer wants.
Bulk prices with the benefits of portion size and convenience.

14.
Given all of these
challenges, how do
you preserve your
brand experience?

15.
©2014 H.B. Fuller Company
Smarter packaging.
• Stronger
• More reliable in the supply chain
• Easier to open

16.
H.B. Fuller
package examples

17.
©2014 H.B. Fuller Company
Handle and hand hole reinforcement
Benefits
• Product protected all the way through
supply chain
• Potential paper reduction
• Cost savings, process improvement
• Maintained brand image
• Happy customers

18.
©2014 H.B. Fuller Company
Containment – bulk packaging
Benefits
• Stronger, bulge resistant package
• Reduced product loss
• Maintained brand image
• Happy customers

19.
©2014 H.B. Fuller Company
Score line & bulge reinforcement
Benefits
• Package failures reduced
• Stable in pressurized
conveyor/wet environment
• Translated design to on
& off-shore packers
• Maintained brand image
• Happy customers

20.
Retail-ready packaging & easy opening
Benefits
• Clean opening
• Reduce paper usage by > 30%
• Compared to 2 piece systems
• Single in-line process at
line speed
• Clean opening with no
BCT impact

21.
Retail shelf-ready opening: 2 to 1 piece box
Challenge
• Costly 2 piece box
• Desired cost reduction
• Manual packing line because of
box design
Smarter packaging
• 35% paper saving from one-piece
shipper to display box
• 50% increased productivity using
automated packing line
• Maintained compression strength
award winner

22.
Connecting
what
matters.

23.
© H.B. Fuller Company, 2014 This presentation is for informational purposes only and does not constitute an offer by H.B. Fuller to sell or a warranty of any kind.
Thank you!