This is the deck I used for my presentation to the SVPMA meeting. There were about 100 people in the audience that night.

1. Launching A New Product @chrisyeh PBworks AskTheHarvardMBA.com

2. 15 years of startup marketing

3. People think marketing is this

4. Press is an effect, not a cause

5. Marketing = An effective story

6. Who are you telling?

7. What are you telling them?

8. Why should they believe you?

9. The Hiten Shah Secret

10. Market before you build product

11. Develop key relationships

12. Slowly build overnight success “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” --Biz Stone (Twitter founded in 2006)

13. Concrete next steps Identify the key issues your startup touches Become part of the conversation Cultivate the influencers (follows & replies) Produce (or borrow) compelling content Build a need in the marketplace Launch a product that fills that need Print out TechCrunch headline for your mom